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Experience the Vibrancy of Broadway at the Beach

Discover the ultimate shopping and entertainment experience at Broadway at the Beach, Myrtle Beach's top tourist destination.

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A brief summary to Broadway at the Beach

  • Monday 10 am-9 pm
  • Tuesday 10 am-9 pm
  • Wednesday 10 am-9 pm
  • Thursday 10 am-9 pm
  • Friday 10 am-9 pm
  • Saturday 10 am-9 pm
  • Sunday 10 am-9 pm

Broadway at the Beach is more than just a shopping mall; it's a vibrant entertainment hub that offers a delightful experience for tourists visiting Myrtle Beach. As you stroll through this expansive complex, you will encounter a plethora of shops, restaurants, and attractions that cater to all interests. The picturesque setting, complete with a serene lake at its center, provides a perfect backdrop for leisurely walks and family outings. Families will find plenty to keep the kids entertained, from thrilling amusement rides to interactive experiences that engage young minds. For those seeking a culinary adventure, the variety of dining options ranges from casual eateries to upscale restaurants, ensuring that every palate is satisfied. Additionally, Broadway at the Beach hosts seasonal events, live music, and festivals that enhance the lively atmosphere, making it a dynamic spot year-round. As you explore, don’t miss out on the unique attractions such as the Hollywood Wax Museum, Ripley’s Aquarium, and the thrilling zip line rides that offer a different perspective of the area. Whether you are shopping for souvenirs, enjoying a meal with a view, or taking part in exciting activities, Broadway at the Beach promises a memorable experience that encapsulates the essence of Myrtle Beach's coastal charm.

Local tips

  • Visit during the evening for a magical atmosphere with vibrant lights and live music.
  • Check the event calendar on their website to catch special events and live performances during your visit.
  • Wear comfortable shoes as you'll be doing a lot of walking while exploring the various attractions.
  • Consider visiting on weekdays to avoid larger crowds, especially during the summer season.
  • Don't forget to take a scenic walk around the lake to enjoy the beautiful views and photo opportunities.
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Experience Broadway at the Beach

Getting There

  • Walking

    If you are in downtown Myrtle Beach, start at the Myrtle Beach Convention Center located at 2101 N Oak St. From there, head east on 21st Ave N towards Ocean Blvd. Continue on Ocean Blvd until you reach 13th Ave N. Turn left onto 13th Ave N and walk towards Celebrity Circle. Broadway at the Beach will be on your left, just past the intersection with 1325 Celebrity Cir.

  • Bicycle

    For those who prefer cycling, rent a bike from one of the local rental shops in downtown Myrtle Beach. Ride east on 21st Ave N towards Ocean Blvd. Continue south on Ocean Blvd until you reach 13th Ave N. Turn left onto 13th Ave N and cycle towards Celebrity Circle. Broadway at the Beach will be on your left at 1325 Celebrity Cir. Be aware of traffic and use bike lanes where available.

  • Public Transportation

    You can take the local bus service, known as The Coast RTA, which operates in Myrtle Beach. Find the nearest bus stop and catch the Route 15 (Myrtle Beach) bus. Make sure to check the schedule for the bus timings. The fare for a single ride is approximately $1.50. Get off at the stop nearest to 13th Ave N and walk towards Celebrity Circle. Broadway at the Beach will be located at 1325 Celebrity Cir.

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