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Experience the Iconic Schweppes Sign in Madrid

Discover the vibrant Schweppes sign, an iconic landmark illuminating Madrid's Gran Vía and embodying the city's lively spirit.

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The Schweppes sign is one of Madrid's most recognizable landmarks, proudly perched atop the iconic Edificio Carrión on Gran Vía. This neon sign has become a symbol of the city's dynamic spirit and is a beloved spot for both locals and visitors. Standing tall amidst the hustle and bustle of the city's main thoroughfare, the sign illuminates the night sky, creating a vibrant backdrop for the lively urban scene. Visitors flock to this area not just for the sign itself but to soak in the atmosphere of Gran Vía, known for its stunning architecture, high-end shops, and a plethora of dining options. The Schweppes sign serves as a perfect meeting point and a fantastic photo opportunity, often featured in social media posts from travelers eager to capture a piece of Madrid's charm. As you explore the surroundings, you'll find yourself enchanted by the blend of historical and modern elements that define Madrid's character. To enhance your visit, consider visiting during the evening when the sign lights up in full glory, casting a bright glow over the bustling street below. The surrounding area features a variety of entertainment options, from theaters to cafes, making it an ideal spot to pause, relax, and enjoy the vibrant life of the city. Whether you're a photography enthusiast or simply looking to experience Madrid's culture, the Schweppes sign is an essential part of your journey.

Local tips

  • Visit in the evening for the best photo opportunities of the illuminated sign.
  • Explore nearby cafes for a local snack while enjoying the bustling atmosphere.
  • Consider visiting during weekdays to avoid larger crowds.
  • Look for vantage points across the street for unique angles of the sign.
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A brief summary to El letrero de Schweppes

  • Gran Vía, 41, Madrid, Centro, Madrid, 28013, ES

Getting There

  • Walking

    If you are already on Gran Vía, you are very close to El letrero de Schweppes. Simply walk along Gran Vía towards Plaza de España. The billboard is located at Gran Vía, 41. As you walk, you'll see the iconic 1920s buildings and may want to stop for a photo or two. The Schweppes sign is hard to miss as it towers above the street, so just keep an eye on your left as you approach number 41.

  • Metro

    If you are further away from Gran Vía, take the Madrid Metro to 'Gran Vía' station (Line 1 or Line 5). Once you exit the station, head towards Gran Vía street. You will see the Schweppes sign at Gran Vía, 41, just a short 5-minute walk from the station. The metro ticket costs around €1.50, depending on your starting point.

  • Bus

    You can also take a bus to reach Gran Vía. Look for bus lines that stop at Gran Vía or nearby, such as lines 1, 2, 46, or 74. Once you get off at a stop on Gran Vía, walk towards number 41. The bus ticket costs €1.50 and can be purchased on board or at kiosks.

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