Project Travel Guide

Project opened its doors in the summer of 2016, founded by the husband-and-wife team Anna and Cameron Irving. After years honing their craft in London and across Europe, the couple envisioned a restaurant that transcended mere dining—a place where guests feel genuinely welcomed, served high-quality food at reasonable prices by passionate staff. What started as a modest café without a kitchen evolved into one of Gothenburg's prized Michelin-starred establishments, earning its distinction through unwavering commitment to excellence.

The menu at Project emphasizes modern cuisine rooted in seasonal, high-quality ingredients, reflecting Scandinavian influences with European flair. Dishes showcase precise techniques and balanced flavors, from delicate starters to inventive mains that highlight local produce. Diners can opt for the signature tasting menu, designed to unfold as a harmonious progression of tastes and textures. The focus remains on simplicity elevated by skill, ensuring every plate tells a story of the season.

Project's wine program stands out, curated with expertise to complement the menu. The dedicated vinkällare, or wine cellar, doubles as an exclusive chambre separée accommodating up to seven seated guests, perfect for private celebrations. The main dining room blends elegance with homeliness, featuring bar seating for a more casual experience. Whether sipping a carefully selected glass or embarking on a full pairing, the beverage offerings enhance the culinary journey.

Nestled on Södra Vägen 45 in Gothenburg's lively Avenyn area, Project occupies a prime spot amid the city's bustling social scene. The interior exudes warmth and sophistication, with modern decor that invites lingering. Staff, led by the Irvings, provide personal, knowledgeable service, creating an atmosphere where diners feel at home despite the fine-dining pedigree. This blend of approachability and refinement defines the Project experience.

Operating Wednesday to Saturday from 5 PM until late, Project caters to evening crowds seeking elevated dining. Reservations are recommended, with online booking available up to two hours before opening; last-minute spots can be secured by phone. The rhythm aligns with Gothenburg's vibrant nightlife, positioning Project as a gem for those desiring quality without pretense.