AB Le-Wes Varuhus, Harjedalen Travel Guide

Origins in Mid-Century Retail

Tältet Varuhus traces its roots to 1963, when it opened in Funäsdalen as one of Sweden's traditional department stores, or 'tältvaruhus.' These establishments thrived near the Norwegian border in the 1950s and 60s, providing surplus goods and practical items to rural communities. Originally stocking products from Runsven—later known as ÖoB—the store built connections with textile hubs like Borås and Värmland's Sintex factory, which supplied rainwear to military, police, and postal services.

Family Legacy and Global Ties

The store's history intertwines with the Winolf family's textile ventures. In the 1970s, forebears Rune and Siegsten Winolf ran a sewing factory in Portugal, where production shifted as global manufacturing evolved. Today, Tältet continues this legacy, sourcing sustainable items like 15% wool-Lyocell base layers made in Portugal—100% biodegradable and compostable. These family anecdotes highlight a commitment to quality craftsmanship passed down through generations.

Move to Ljusnedal and Expansion

Recently relocated just 3 minutes from its original Funäsdalen spot to Bruksvägen 1 in Ljusnedal, the store gained space for growth while staying rooted in Harjedalen's rugged landscape. This move optimized operations in a larger facility, allowing broader inventory without losing its authentic charm. Open year-round, it serves as a vital hub in this remote area of Jämtland county.

Curated Selection of Everyday Essentials

Tältet's shelves brim with workwear from trusted brands: durable Carhartt jackets, Wrangler jeans, and CAT boots suited for Harjedalen's forests and mountains. Beyond apparel, expect household goods, textiles, and seasonal items selected for value and reliability. The straightforward display—pallet boards and cardboard boxes—encourages self-guided browsing, fostering a sense of discovery in an unpretentious setting.

Sustainable Practices in Rural Retail

Embracing resource efficiency, Tältet minimizes waste with simple fixtures and energy-conscious heating. Its focus on quality over quantity reduces overconsumption, aligning with Scandinavian thrift. Locally managed, it supports regional economies by stocking practical gear for outdoor pursuits, from hiking to farming, in a community where self-reliance is key.

Harjedalen's Rural Shopping Heart

Nestled in Ljusnedal's quiet expanse, Tältet offers respite from tourist trails, blending into the fabric of daily life. Its enduring model—good brands at fair prices—resonates in this wilderness gateway, where visitors stock up on layers for crisp winters or mild summers. The store's vitality underscores Harjedalen's blend of tradition and practicality.