Woolpower Factory shop, Jamtland Travel Guide

4.5 (321)

Step into Swedish wool mastery at the Woolpower Factory Shop—discounted merino gear, factory vibes, local fika, and EV charging in Östersund's industrial heart.

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Woolpower Factory shop

Discover the Woolpower Factory Shop in Östersund, directly adjacent to the production facility where durable wool garments are crafted since 1969. Browse first-quality and second-sort items at reduced prices, including base layers, socks, reinforcements, and accessories in merino wool. Explore select products from sister brands like Gränsfors Bruk axes and Svedbro Smide kofotars, plus Icebug shoes. Enjoy a small café with local coffee and fika, and EV charging stations outside. Open weekdays 10am-6pm, Saturdays 10am-3pm.

A brief summary to Woolpower Factory shop

Gärdsgårdsvägen 2, Östersund, 831 77, SE
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Duration: 0.5 to 1.5 hours
Budget
Indoor
Mobile reception: 5 out of 5

Monday 10 am-6 pm
Tuesday 10 am-6 pm
Wednesday 10 am-6 pm
Thursday 10 am-6 pm
Friday 10 am-6 pm
Saturday 10 am-3 pm

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Woolpower Factory shop.

Hunt for second-sort bargains: functional wool with tiny flaws at steep discounts, perfect for layering in cold weather.
Pre-book a 40-minute factory tour online to watch merino transform from yarn to garment.
Use Swish for café fika; enjoy Elvebäcks pastries and Big Lake Coffee on the second floor.
Charge your EV at one of six 300 kW fast chargers outside while shopping.
Saturdays close at 3pm; plan visits Mon-Fri for full 10am-6pm access.

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Explore Woolpower Factory shop on the Map

A handpicked selection of must-see spots near Woolpower Factory shop, mapped for you.

Getting There

Driving

From Östersund city center via E14, 10-15 minute drive to Verksmon industrial area exit toward Torvalla; free parking available on-site, EV fast chargers for 12 vehicles.
Bus

Regional bus line to Verksmon from Östersund centrum, 20-30 minutes, frequent weekdays; alight at industrial zone stop, 5-minute walk on flat paved paths, fares 30-50 SEK.
Taxi

Taxi from Östersund Airport or city center, 10-20 minutes depending on traffic; metered fares around 200-400 SEK, accessible vehicles available on request.
Cycling

Bike from downtown Östersund along dedicated paths to Verksmon, 20-30 minutes on mostly flat terrain; secure bike racks near entrance, suitable for standard bikes.

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Discover more about Woolpower Factory shop

Factory-Fresh Wool Wonders

Nestled in Östersund's Verksmon industrial area, the Woolpower Factory Shop sits right next to the humming production lines where every garment begins its journey. Since 1969, this Swedish manufacturer has specialized in warm functional undergarments, socks, and reinforcement pieces made from merino wool. All production—from yarn spinning to final stitching—happens on-site, embodying the ethos of 'Responsibly Made in Sweden.'The shop occupies the second floor, offering visitors an authentic glimpse into a brand revered for its quality and durability. Woolpower exports 80% of its output to over 30 countries, yet the heart of operations remains here in Jämtland.

Second-Sort Savings and Full Range

A highlight is the selection of second-sort items, sold at discounted prices to extend the life of garments that don't meet strict aesthetic standards but retain full functionality. These might feature minor imperfections like slight stripes in the knit or misaligned seams, yet they promise the same warmth and comfort as first-quality pieces.The inventory spans the complete Woolpower lineup: base layers for extreme cold, robust outer reinforcements, cozy socks, and wool accessories. Shoppers also find curated goods from affiliated makers—axes from Gränsfors Bruk, kofotars from Svedbro Smide—and a modest array of Icebug footwear suited for Nordic terrains.

Café Comfort Amid Industrial Charm

Upstairs, a cozy café provides a welcoming pause with fika from Elvebäcks bakery and brews from local Big Lake Coffee. Payments here are Swish-only, aligning with efficient, cashless Scandinavian norms. It's a perfect spot to reflect on your finds while savoring the aroma of fresh coffee blending with faint wool scents from below.Outside, six 300 kW fast EV chargers accommodate up to 12 vehicles, making the site a practical stop for eco-conscious drivers exploring Jamtland's outdoors.

Sustainable Threads from Yarn to Wear

Woolpower's commitment to sustainability permeates every stitch. Rejecting 'slit och släng' throwaway culture, the factory ensures even imperfect items find purpose—sold discounted or donated to charity for a 'third life.' This approach minimizes waste while delivering gear built to last through adventures in harsh climates.With over 200 employees growing the team, the facility buzzes with skilled hands turning raw merino into adventure-ready apparel. Pre-booked factory tours (about 40 minutes) reveal the intricate processes of knitting, weaving, and sewing.

Östersund's Outdoor Heritage Hub

In Östersund, gateway to Sweden's winter wilderness, the shop resonates with locals and adventurers seeking reliable wool for skiing, hiking, or everyday insulation. Its industrial setting contrasts the plush wool textures, creating a unique retail experience rooted in craftsmanship and regional pride.