Patches & Pins

Streetwear Roots in Northern Sweden

Patches & Pins emerged from the passion of founders Rasmus Molund and Andreas Wengelin, who bring decades of experience in the Swedish streetwear, snowboard, and skateboard worlds. Having created their own influential brands, they established this concept to share their love for headwear and accessories. The Umeå store, opened in 2018 at Avion Shopping, embodies their vision of creativity and innovation, stocking premium items that blend classic styles with modern twists.

Curated Collection of Headwear Heroes

Step inside to discover an extensive range of caps including trucker hats, curved baseball caps, snapbacks, and fitted styles from iconic brands like New Era, Mitchell & Ness, Stetson, Brixton, Capslab, Ca'put, and Penumbra. Beanies, hoodies, and T-shirts round out the offerings, with a focus on customizable pieces featuring patches for that personal edge. Whether you're after a bold statement snapback or a cozy winter mössa, the selection caters to those who prioritize quality and individuality in their wardrobe.

Avion Shopping Hub Dynamics

Nestled in the bustling Avion Shopping center on Marknadsgatan 3, Patches & Pins thrives in a dynamic retail environment popular among locals and visitors in Umeå. The mall's upper level placement, near other fashion and pop-up spots, makes it a convenient stop for shoppers exploring northern Sweden's retail scene. With its clean, energetic layout, the store invites browsing amid the hum of daily commerce.

Brand Philosophy and Creative Drive

The shop's ethos revolves around following your heart, working hard, and carving your own path in fashion. Enthusiasts at heart, the team handpicks items that resonate with street culture, drawing from their background in developing brands that left a mark on Norrland's skate scene. This dedication ensures every piece tells a story of rebellion, creativity, and street-smart style.

Practical Shopping Experience

Conveniently located in a major shopping destination, Patches & Pins operates with reliable hours: 10am to 8pm Monday through Friday, and 10am to 6pm on weekends. The store's setup allows easy navigation by cap style or brand, making it simple to find exactly what you're seeking. It's more than a retail space—it's a hub for expressing your unique vibe through apparel that stands out in Umeå's cool climate.