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Discover Tyler: Your Gateway to East Texas

Explore Tyler, Texas: A charming destination with beautiful parks, rich culture, and Southern hospitality waiting for you.

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Tyler, Texas, often referred to as the Rose Capital of America, is a charming city that enchants visitors with its delightful blend of natural beauty and rich cultural heritage. The Visitor Center, where your journey begins, is an essential stop for any traveler. Here, you can gather valuable information about local attractions, events, and dining options that will make your stay memorable. The center is designed to help tourists navigate the enchanting city, offering brochures, maps, and friendly staff ready to assist with any inquiries you may have. As you explore Tyler, don't miss the iconic Tyler Rose Garden, one of the largest rose gardens in the United States, featuring over 38,000 rose bushes. The gardens are a stunning display of color and fragrance, making it a perfect spot for leisurely strolls and photography. Additionally, Tyler's vibrant downtown area boasts a variety of shops, restaurants, and art galleries, each reflecting the city's unique character. Local cuisine is a highlight, with numerous eateries serving up Southern comfort food and Texas barbecue. Throughout the year, Tyler hosts several events and festivals that celebrate its community spirit, including the Texas Rose Festival, which attracts thousands of visitors. Whether you're a nature lover, a history buff, or simply looking to relax, Tyler has something to offer everyone. The warm Southern hospitality will make you feel right at home as you discover the hidden gems of this captivating city.

Local tips

  • Visit the Visitor Center first to gather maps and current event information for a better experience.
  • Check the local event calendar for festivals and community activities happening during your visit.
  • Don't miss the Tyler Rose Garden, especially in spring when the flowers are in full bloom.
  • Try the local cuisine; Tyler is known for its delicious Southern dishes and barbecue.
  • Take a leisurely stroll through downtown Tyler to discover unique shops and art galleries.
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A brief summary to Visit Tyler/SPORTyler

  • Monday 10 am-5 pm
  • Tuesday 10 am-5 pm
  • Wednesday 10 am-5 pm
  • Thursday 10 am-5 pm
  • Friday 10 am-5 pm
  • Saturday 10 am-3 pm

Getting There

  • Car

    If you are driving from anywhere in East Texas, you can navigate to Visit Tyler/SPORTyler located at 110 N College Ave, Tyler, TX 75702. From Longview, take I-20 West and then exit onto US-69 South towards Tyler. Continue on US-69 South until you reach the intersection with E Southeast Loop 323. Turn right onto E Southeast Loop 323 and merge onto S Broadway Ave. Follow S Broadway Ave until you reach W Front St, then turn left. Continue until you reach College Ave, where you will turn right. Visit Tyler will be on your left. Parking is available on the street or in nearby lots, which may have varying fees.

  • Public Transportation

    For those using public transportation, you can take the Greyhound bus service to Tyler. Once you arrive at the Tyler Greyhound station, which is located at 2100 W. 3rd St, Tyler, TX 75701, you can use a local taxi service or rideshare app to reach Visit Tyler/SPORTyler at 110 N College Ave. The taxi fare should be around $10-$15, depending on traffic. Alternatively, check with the local transit authority for any bus routes that may stop near the visitor center.

  • Rideshare

    Using rideshare services such as Uber or Lyft is a convenient option for reaching Visit Tyler/SPORTyler. Simply input the address (110 N College Ave, Tyler, TX 75702) into the app, and the driver will take you directly there. Depending on your starting location in East Texas, the fare can range from $10 to $30.

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