Peter Rabbit™: Explore and Play - Blackpool Travel Guide

Peter Rabbit™: Explore and Play brings to life the enchanting universe of Beatrix Potter's classic character and the award-winning animated series. Situated on Blackpool's iconic Promenade, this indoor playground immerses visitors in a rabbit-sized world filled with vibrant, fluffy-tailed themed zones. Each area is carefully designed to spark creativity and sensory engagement, inviting children and their families to explore, climb, crawl, and splash through imaginative settings inspired by the stories.

The attraction features five unique zones, each offering a different interactive experience. Visitors can discover Mr Bouncer's Invention Workshop, where creativity and curiosity lead to playful inventions. Jeremy Fisher's Sensory Pond provides a tactile and visual delight with water-themed sensory play. Other zones include Mr McGregor's Garden, The Burrow, and a meet-and-greet area with Peter Rabbit himself. Throughout the 45-minute journey, guests complete challenges using rabbit-like skills to earn badges and join the Secret Treehouse Club.

Peter Rabbit™: Explore and Play is tailored specifically for families with young children, requiring at least one child in the party for entry. The attraction encourages active play, imagination, and sensory development in a safe, welcoming environment. Bright, colorful décor and engaging storytelling make it an ideal destination for children to connect with familiar characters while enjoying physical and cognitive challenges.

Located at 91 Promenade on Blackpool’s Golden Mile, the attraction sits alongside other Merlin Group venues such as SEA LIFE Blackpool and Madame Tussauds. It is easily accessible by car, train, bus, and tram, with Blackpool North Station approximately a 20-minute walk away. Accessible parking is available nearby, and public transport options include frequent trams with step-free access and bus services stopping close to the Promenade.

The attraction operates daily from 10:00 to 15:45, offering a compact yet engaging experience lasting about 45 minutes, though families often spend up to two hours exploring. Tickets can be booked online in advance, with options for combination passes including other Blackpool attractions. The venue is well-equipped with amenities such as restrooms and seating areas, ensuring comfort for families during their visit.

The atmosphere is lively and fun-filled, with a focus on interactive play and sensory stimulation. The colorful and whimsical design, combined with the presence of beloved characters, creates a memorable experience that delights children and adults alike. It is a standout indoor attraction in Blackpool, offering a unique blend of entertainment, education, and family bonding.