Berry Bros. & Rudd Wine Shop: London's Historic Wine Merchant on Pall Mall

Origins Rooted in 17th Century London

Founded by the Widow Bourne in 1698, Berry Bros. & Rudd began as a grocer’s shop known as the “Coffee Mill,” located near St James’s Palace. This prestigious West End location helped the business quickly gain fashionable clientele. The shop originally sold coffee, teas, spices, and other exotic goods, catering to London’s elite and the nearby royal household. The iconic Coffee Mill sign still hangs outside the shop today, a symbol of its long-standing heritage.

Evolution into a Premier Wine Merchant

Throughout the 18th and 19th centuries, the business transitioned from groceries to focus primarily on wine and spirits. The Berry family, alongside partners like John Clarke and later the Rudd family, expanded the company’s expertise and reputation. By the 19th century, Berry Bros. & Rudd was supplying wines to the British Royal Family, a relationship that continues with current royal warrants. The company was also an early innovator, becoming the first independent wine merchant to build temperature-controlled cellars in 1967, now housing millions of bottles.

Historic Premises and Modern Expansion

The original premises at No. 3 St James’s Street, a Grade II* listed building, served as the flagship shop for centuries until the retail operation moved to a purpose-built modern store at 63 Pall Mall in 2017. This new location respects the company’s heritage, replicating original signage and design elements while offering a contemporary retail experience. The firm also operates extensive bonded warehouses in Basingstoke and has offices in Asia, reflecting its global reach.

Legacy of Innovation and Royal Connections

Berry Bros. & Rudd has maintained a tradition of innovation, including launching the world’s first online wine merchant website in 1995 and creating the Broking Exchange (BBX) platform for trading fine wines. The company’s royal connections date back to King George III, with royal warrants granted by Queen Elizabeth II and King Charles III. It also produces notable products like the award-winning No. 3 London Dry Gin and The King’s Ginger liqueur, linking its historical roots with modern craftsmanship.

Atmosphere and Visitor Experience

Visitors to Berry Bros. & Rudd experience a blend of historic charm and refined elegance. The interior features original hardwood floors and traditional weighing scales that once measured customers’ purchases. The shop’s ambiance reflects centuries of British wine culture, offering everything from affordable bottles to rare collector’s items. Its knowledgeable staff and curated selection make it a destination for wine enthusiasts and history lovers alike.

Global Influence and Commitment to Excellence

While firmly rooted in London, Berry Bros. & Rudd has expanded internationally with offices in Hong Kong, Singapore, and Tokyo. It remains family-owned and operated, employing some of the world’s most qualified wine experts. The company’s commitment to quality and tradition, combined with modern innovation, secures its position as a leader in the global wine and spirits market.