The Dove, Hammersmith
The Dove, Hammersmith: London's Historic Riverside Pub with a Guinness Record
DNA VR Hammersmith: Immersive Virtual Reality Arcade Experience
Step into London’s leading VR arcade in Hammersmith for immersive games, social play, and unforgettable events in a cutting-edge, COVID-secure venue.
DNA VR in Hammersmith offers a cutting-edge virtual reality arcade experience in London, where players can enjoy over 30 games in individual booths or free-roam setups. Perfect for solo adventurers, groups, and parties, it features immersive games from zombie shooters to dance stages, supported by expert staff in a COVID-secure environment.
Plan your visit
A brief summary to DNA VR
Opening times, essentials, and a few local tips gathered into one calmer, easier-to-scan planning section.
Plan your visit
Unit A, 77 Fulham Palace road, Assembly, London, W6 8JA, GB
Duration: 1 to 2 hours
Mid ranged
Indoor
Mobile reception: 5 out of 5
Monday
2:30 pm-9:30 pm
Tuesday
2:30 pm-9:30 pm
Wednesday
2:30 pm-9:30 pm
Thursday
2:30 pm-9:30 pm
Friday
2:30 pm-10:30 pm
Saturday
10 am-10:30 pm
Sunday
10 am-10:30 pm
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Getting There
Public Transport
Take the London Underground to Hammersmith Station on the District, Piccadilly, or Hammersmith & City lines. From there, it’s a 5 to 7-minute walk to Assembly on Fulham Palace Road. Tube fares range from £2.50 to £5 depending on the time and ticket type.
Bus
Several bus routes stop near Fulham Palace Road, including routes 190, 211, and 220. Bus journeys typically take 15 to 30 minutes from central London areas, with single fares around £1.75 using an Oyster card or contactless payment.
Taxi or Rideshare
A taxi or rideshare from central London to DNA VR Hammersmith usually takes 15 to 25 minutes depending on traffic, costing approximately £12 to £20. This option offers door-to-door convenience, especially for groups.
Walking
If staying nearby, walking to the venue is pleasant and straightforward, with flat terrain and clear pedestrian routes. Walking times vary but expect 10 to 20 minutes from nearby hotels or landmarks.
For the on-the-go comforts that matter to you
Restrooms
Drink Options
Food Options
Seating Areas
Information BoardsLocal tips
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Book your session in advance online to secure your preferred time and game selection.
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Arrive a few minutes early for a safety briefing and equipment fitting.
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Try the premium free-roaming experience for a more active and immersive VR session.
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Ideal for group events—contact the venue for party packages and group discounts.
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Wear comfortable clothing and shoes suitable for standing and moving during gameplay.
DNA VR location weather suitability
Catch the right light and the right mood, whether you want a bright city moment or a more cinematic evening visit.
Discover more about DNA VR
Innovative Virtual Reality Gaming in London
DNA VR Hammersmith stands out as one of London's premier virtual reality arcades, located at Assembly, Unit A, 77 Fulham Palace Road. This venue brings the latest VR technology to life, offering visitors an immersive gaming experience unlike any other. With over 30 games available, players can explore diverse virtual worlds, from intense zombie shooting games to rhythmic dance challenges, all within their own personal VR booths.Social and Solo Play Options
Despite being in individual booths, DNA VR allows up to 10 players to interact simultaneously in the virtual space, creating a unique social gaming environment. For those seeking a more physical experience, the premium free-roaming sessions enable players to move freely in a shared space without cables, engaging in escape-room style challenges or shooting games. This flexibility caters to all preferences, whether you want a solitary adventure or a dynamic group activity.Exceptional Customer Service and Safety
The venue is known for its friendly and knowledgeable VR Masters who guide players through game choices and provide support throughout sessions. DNA VR maintains high standards of hygiene and safety, using thorough equipment sanitization and disposable face masks to ensure a COVID-secure environment. This attention to detail enhances comfort and confidence for visitors.Ideal Venue for Events and Celebrations
DNA VR is also a sought-after location for parties and corporate events. Its capacity to host 20-25 people simultaneously makes it perfect for birthdays, stag and hen parties, or staff socials. The team offers tailored packages to create memorable, high-energy experiences that combine entertainment with cutting-edge technology.Location and Accessibility
Situated just a short walk from Hammersmith Tube station, DNA VR is easily accessible by public transport. The venue's modern setting within Assembly provides a vibrant atmosphere that complements the futuristic nature of the VR experience. Nearby amenities and the lively Hammersmith area add to the convenience and appeal.Technological and Recreational Significance
DNA VR represents the forefront of entertainment technology, blending physical activity with digital immersion. It appeals to a broad audience, from families and teens to adults and gaming enthusiasts. The venue's commitment to innovation and customer experience makes it a standout destination for anyone looking to explore virtual reality in London.A brief summary to DNA VR
Use Tower Bridge as your starting point for nearby food, family ideas, nightlife, and more local discoveries.
Plan around the quieter times
A quick look at seasonal patterns and peak visiting hours.
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