Frameless Immersive Art Experience
Step inside the masterpiece: immersive art galleries where paintings come alive around you.
Step into a revolutionary art experience where masterpieces come alive around you in four immersive galleries. Located near Marble Arch in central London, Frameless combines cutting-edge projection technology with carefully curated soundscapes to transform iconic artworks—from Van Gogh to Dalí—into fully enveloping environments. Each room offers a distinct artistic journey, from interactive impressionist floors to surreal landscapes, creating a mesmerizing escape from traditional gallery viewing.
A brief summary to Frameless Immersive Art Experience
- 6 Marble Arch, London, W1H 7AP, GB
- +442078717750
- Visit website
- Duration: 1.5 to 2.5 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-6 pm
- Tuesday 10 am-5:30 pm
- Wednesday 10 am-6 pm
- Thursday 10 am-6 pm
- Friday 10 am-10 pm
- Saturday 10 am-10 pm
- Sunday 10 am-6 pm
Local tips
- Book an evening adult-only session (18+) for a quieter, more contemplative experience with fewer crowds and enhanced atmosphere.
- Allow at least 1.5 to 2 hours to fully absorb each gallery; you can revisit rooms if desired, and time passes quickly when immersed.
- Wear comfortable shoes and clothing, as you'll be moving through the spaces and may sit on the floor; fold-up chairs are available upon request.
- Arrive early or during off-peak hours (weekday mornings) to avoid crowds and maximize the immersive impact of the projections.
- Book tickets through external ticket agents rather than directly with the venue for better refund and rescheduling flexibility.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Sheltered Areas
- Trash Bins
- Information Boards
- Visitor Center
Getting There
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Underground (Tube)
Take the Central, Elizabeth, or Northern Line to Marble Arch station. The venue is located directly at 6 Marble Arch, approximately 2–3 minutes' walk from the station exit. This is the most convenient and frequent option, with trains running every 3–5 minutes during peak hours. Cost is approximately £1.75–£3.40 depending on your starting point within London's zones.
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Bus
Multiple bus routes serve Marble Arch, including routes 6, 15, 23, 30, 74, 82, and 390. Journey times vary from 15–45 minutes depending on traffic and your starting location. Buses run frequently throughout the day. A single bus fare costs £1.75 with an Oyster card or contactless payment.
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Taxi or Ride-Share
Black cabs and ride-share services such as Uber operate throughout London. Journey times from central London locations typically range from 10–25 minutes depending on traffic conditions. Costs vary widely; expect £8–£20 from nearby attractions. This option offers door-to-door convenience but may be more expensive during peak hours.
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Walking
If staying in central London, Frameless is accessible on foot from Oxford Street, Hyde Park, and surrounding neighborhoods. Walking times from Piccadilly Circus (approximately 1.2 km) take roughly 15–20 minutes via a relatively flat, well-lit route through busy shopping areas. From Paddington Station (approximately 1.5 km), allow 20–25 minutes. Terrain is entirely urban and paved.
Frameless Immersive Art Experience location weather suitability
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Any Weather
Discover more about Frameless Immersive Art Experience
A New Way to Experience Art
Frameless reimagines how we encounter masterpieces by removing the barrier between viewer and artwork. Rather than observing paintings behind glass or on walls, you step directly into them. Four distinct galleries, each spanning approximately 20–25 minutes, envelope you in 360-degree projections that animate 42 carefully selected artworks. The experience combines sophisticated projection mapping with immersive soundscapes, creating an environment where art transcends its traditional static form and becomes a living, breathing space.Four Distinct Artistic Worlds
Each gallery explores a different artistic movement and aesthetic. The first room, "Beyond Reality," features mirrored floors and ceilings that multiply the projections infinitely, creating a kaleidoscopic effect that disorients and delights simultaneously. The second gallery, "Colour in Motion," focuses on Impressionist works with an innovative interactive floor—as you walk, your footsteps trigger animated brushstrokes that flow across the ground before rising onto the walls to form complete paintings. The third room, "The Art of Abstraction," showcases geometric and abstract works by artists such as Kandinsky and Mondrian, with shapes gliding dynamically through the space. The final gallery, "The World Around Us," presents Baroque and Romantic landscape paintings that transport you through scenes of stormy seas, dense forests, and Venetian architecture.The Power of Synchronized Sound
Music plays an integral role in the Frameless experience, carefully composed or selected to complement each artwork's emotional resonance. Van Gogh's turbulent compositions are paired with swelling orchestral movements, while Monet's serene water scenes accompany gentle, lullaby-like melodies. Edward Munch's "The Scream" builds to a crescendo of frenzy that mirrors the painting's psychological intensity. This synesthetic approach—combining visual and auditory stimuli—creates a meditative yet exhilarating atmosphere that many visitors describe as deeply moving.Designed for All Ages and Abilities
While the experience appeals to art enthusiasts, it welcomes visitors of all backgrounds and ages. Children are encouraged to interact with the animated projections, tracing brushstrokes on the floor and following shapes as they dance across walls. Adults often find themselves equally engaged, moving through the spaces in contemplative silence or playful exploration. The venue offers flexible seating options, including the ability to borrow fold-up chairs, and provides evening adult-only sessions for those seeking a quieter, more introspective experience. Information boards outside each gallery provide context about the artists and movements featured.Thoughtfully Curated Amenities
The venue includes a well-appointed café serving refreshments, a gift shop offering art prints, merchandise, and postcards at reasonable prices, and clean restroom facilities. The entire space is maintained to high standards, with attentive staff available to answer questions and enhance your visit. Storage compartments allow you to secure personal belongings while exploring the galleries. Even the lift on the way out continues the artistic theme, printed with reproductions of featured works.A Respite from Traditional Museums
For those who have exhausted London's traditional galleries, Frameless offers a refreshing alternative. The experience prioritizes immersion and emotional engagement over historical context or academic analysis. Visitors frequently describe the sensation of losing track of time, becoming so absorbed in the visual and sonic environment that the outside world fades away. The combination of relaxation and wonder makes it equally suitable as a meditative escape or an energizing cultural outing.Iconic landmarks you can’t miss
Speakers' Corner
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Montagu Square
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Former EMI House (Beatles album cover photo)
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Grosvenor Sq
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Roosevelt Memorial
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Ukrainian Catholic Cathedral
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38 Grosvenor Sq
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The Old Police House
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Baker St
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The Paddington Partnership
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Norwegian War Memorial
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The Fan Bridge
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University of Westminster Marylebone Hall
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Sherlock Holmes Statue
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Paddington Basin
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Unmissable attractions to see
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Animals In War Memorial
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Grosvenor Casino, The Victoria
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The Wallace Collection
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St Mary's Church, Bryanston Square
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Park Ln
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Hyde Park
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Grosvenor Chapel
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Mount Street Gardens
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The Punch Bowl
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Catholic Church of the Immaculate Conception, Mayfair
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Handel Hendrix House
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The Wonderpass
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Clermont Club
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Berkeley Square
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Essential places to dine
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London Shell Co. - The Prince Regent
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NOPI
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Bob Bob Ricard Soho
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Markets, malls and hidden boutiques
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London Gifts
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Church Street Market
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Beyond Retro Soho
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Liberty London
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Canvas Collection
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Burlington Arcade
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House of secrets
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Harrods
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Pop Up 38
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For the vibe & atmosphere seeker
- Relaxing
- Tranquil
- Scenic
- Unique
- Entertaining
For the design and aesthetic lover
- Minimalist Designs
- Colorful Aesthetics
- Modern Designs
For the architecture buff
- Modern
- Art & Design
For the view chaser and sunset hunter
- Panoramas
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
- Architectural Shots
For the kind of experience you’re after
- Mindfulness
- Meditation Spot
- Cultural Heritage
- Photowalk
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Child Friendly
- Teen Friendly
- Senior Friendly
- Wheelchair Access
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
