Hamleys: The Legendary Toy Store of London
Discover the magic of Hamleys, London's iconic toy store, where imagination comes to life with seven floors of endless fun and excitement.
Hamleys, located on Regent Street, is a world-famous toy store offering an enchanting experience for children and adults alike. With seven floors of toys, games, and interactive displays, it is a must-visit destination for families and tourists exploring London.
A brief summary to Hamleys
- 188-196 Regent St., London, W1B 5BT, GB
- +443717041977
- Visit website
- Monday 10 am-9 pm
- Tuesday 10 am-9 pm
- Wednesday 10 am-9 pm
- Thursday 10 am-9 pm
- Friday 10 am-9 pm
- Saturday 10 am-9 pm
- Sunday 12 pm-6 pm
Local tips
- Visit during weekdays to avoid large crowds, especially during school holidays.
- Don't miss the live demonstrations and events; check the schedule on their website.
- Allocate enough time to explore all seven floors; each level has unique themes and attractions.
- Consider visiting early in the day or later in the evening for a more relaxed shopping experience.
- Look for exclusive items and limited editions that are only available at Hamleys.
Getting There
-
Tube
Take the London Underground to Oxford Circus Station, which is on the Central, Bakerloo, and Victoria lines. From the station, exit onto Oxford Street. Walk south towards Regent Street for about 5 minutes. Once you reach Regent Street, turn left and continue walking for about 2 minutes until you arrive at Hamleys at 188-196 Regent St.
-
Bus
Catch a bus to Regent Street. You can take routes 5, 8, 10, 14, 15, 22, 25, 38, 55, 73, 88, 94, 98, 139, 159, 176, or 453. Get off at the stop called 'Regent Street (W1)'. From there, walk towards 188-196 Regent St., which is located just a short walk away.
-
Walking
If you are near Piccadilly Circus, you can walk to Hamleys. Head north on Regent Street for about 10 minutes. Hamleys will be on your right at 188-196 Regent St. It's a straight walk, and you can enjoy the shops along the way.
-
Taxi/Private Hire Vehicle
If you prefer a taxi or a private hire vehicle, simply request to go to 'Hamleys, Regent Street'. The driver will know the exact location. Just ensure to provide the address: 188-196 Regent St., London W1B 5BT.
Discover more about Hamleys
Iconic landmarks you can’t miss
Ziggy Stardust album cover
0.2 km
Step into the legendary London street where David Bowie’s Ziggy Stardust persona was born on an iconic 1972 album cover.
3 Savile Row
0.3 km
Historic Georgian townhouse in London, famed as The Beatles’ Apple Corps HQ and site of their legendary 1969 rooftop concert.
Burlington House
0.4 km
A grand 17th-century mansion on Piccadilly, now home to the Royal Academy of Arts and Britain’s leading learned societies, blending Palladian elegance with centuries of art and science.
Piccadilly & Piccadilly Circus
0.5 km
London's dazzling heart: iconic neon lights, legendary Eros statue, and the pulsing epicentre of West End entertainment.
Eros (Shaftesbury Memorial Fountain)
0.5 km
Iconic London landmark honoring Victorian philanthropy with the world’s first aluminium statue, set amidst Piccadilly Circus’s vibrant theatre district.
225 Piccadilly Circus
0.5 km
At the luminous heart of London’s West End, 225 Piccadilly Circus dazzles with history, iconic lights, and vibrant urban energy.
St James's Piccadilly
0.5 km
Discover St James's Piccadilly, a stunning Anglican church blending history, architecture, and spirituality in the heart of London's bustling Piccadilly.
Piccadilly Circus
0.5 km
Piccadilly Circus pulses with iconic neon lights, historic monuments, and vibrant street life at the heart of London’s West End.
The Smallest Gallery in Soho
0.5 km
Discover unique contemporary art at The Smallest Gallery in Soho, London - an intimate space showcasing emerging talents and established artists.
Beau Brummell Statue
0.6 km
The dandy who revolutionised menswear and defined Regency elegance in bronze.
#O hello sunshine Public Art Sculpture
0.6 km
Discover the vibrant O Hello Sunshine sculpture in London, a historical landmark that embodies creativity and community spirit amidst the city's artistic landscape.
Self-Guided Audio Tour - London's Soho, Theatreland and Chinatown
0.6 km
Discover the rich culture and vibrant nightlife of London's Soho, Theatreland, and Chinatown with a self-guided audio tour.
Chinatown Gate
0.6 km
Experience the vibrant spirit of London's Chinatown at the iconic Chinatown Gate, a cultural gem filled with culinary delights and rich heritage.
Soho Square
0.6 km
Historic Georgian square where aristocrats, scientists, and artists shaped London's cultural legacy
Soho Square Gardens
0.6 km
Explore the calming beauty of Soho Square Gardens, a lush park in the heart of London, perfect for relaxation and socializing.
Unmissable attractions to see
Regent St.
0.0 km
Discover the timeless elegance and world-class shopping of Regent Street, London’s premier mile of style and culture in the heart of the West End.
See Your City
0.1 km
Discover London's magic with See Your City: expertly guided tours and experiences that unveil the essence of England's vibrant capital.
Kingly Ct
0.1 km
Discover Kingly Court, a colourful three-storey courtyard in Soho offering world-class dining, unique shops, and a vibrant atmosphere in London’s West End.
Kingly Court
0.1 km
A vibrant three-level Soho courtyard serving global cuisines and stylish bars just off iconic Carnaby Street.
Carnaby St
0.1 km
Explore Carnaby Street, London’s legendary pedestrianized shopping and dining district blending iconic fashion, rich history, and vibrant culture.
British Tours
0.1 km
Discover the heart of London with British Tours, offering personalized experiences to explore the city's rich history and culture.
Liberty
0.1 km
Discover Liberty London, a Tudor revival treasure in the heart of London, blending historic craftsmanship with iconic luxury fabrics and design.
Liberty’s clock
0.1 km
Discover Liberty’s Clock, a charming emblem on London’s iconic Tudor revival department store blending historic craftsmanship with vibrant design heritage.
Spirit of Soho Mural
0.1 km
A vibrant mosaic celebrating Soho’s rich artistic heritage and community spirit at the corner of Carnaby and Broadwick Streets.
Starbucks Coffee
0.1 km
A vibrant Starbucks café in London’s iconic Carnaby district, blending global coffee culture with local urban energy.
The Blind Pig at Mary's est. 2024
0.2 km
Discover The Blind Pig at Mary's in London - a vibrant bar offering innovative cocktails and a lively atmosphere in the heart of the city.
Savile Row
0.2 km
Savile Row, London’s legendary street, is the global heart of bespoke tailoring, where tradition meets timeless style and craftsmanship.
The London Palladium
0.2 km
Iconic West End theatre blending historic grandeur with world-class variety shows and legendary performances since 1910.
St George's Church, Hanover Square
0.2 km
Historic Georgian church in Mayfair, famed for its architecture, Handel connections, and vibrant musical heritage.
Golden Square
0.2 km
A historic garden square in Soho offering a tranquil green oasis amid London's vibrant cityscape and rich cultural heritage.
Essential places to dine
sketch
0.1 km
An iconic Mayfair venue blending avant-garde art, Michelin-starred dining, and whimsical design for an unforgettable London experience.
Little Social
0.2 km
Stylish Mayfair bistro offering refined modern British small plates with an intimate atmosphere and excellent wine selection.
NOPI
0.2 km
Experience vibrant Mediterranean and Middle Eastern flavors in Soho at NOPI, Ottolenghi’s innovative restaurant known for shareable, seasonal dishes.
Bob Bob Ricard Soho
0.2 km
Experience glamorous British & French dining in Soho with iconic booths and a unique ‘Press for Champagne’ button at every table.
Social Eating House
0.3 km
Modern European dining in Soho with creative British flair, relaxed elegance, and an intimate chef’s counter experience.
Andrew Edmunds Restaurant
0.3 km
A romantic Soho townhouse serving refined Franco-Mediterranean dishes with an acclaimed wine list in an intimate, candlelit setting.
Mele e Pere
0.3 km
Discover authentic Italian flavors and a rich vermouth selection in the cozy, candlelit basement of Soho’s Mele e Pere.
Blanchette
0.3 km
Cozy Soho French bistro serving modern small plates, charcuterie, and exquisite cheese and honey pairings in a Parisian-inspired setting.
Blacklock Soho
0.4 km
A vibrant Soho basement chophouse serving exceptional grass-fed steaks and chops in a lively, rustic setting with unbeatable value.
Bantof
0.4 km
Discover Bantof, Soho’s intimate hotspot blending Michelin-starred modern European cuisine, inventive cocktails, and vibrant art in a stylish, welcoming setting.
Kricket Soho
0.4 km
Discover bold, modern Indian small plates in a lively Soho setting with an open kitchen and vibrant basement dining.
Inamo
0.4 km
Experience futuristic Asian fusion dining with interactive tables and vibrant sharing plates in the heart of London’s Covent Garden.
Quo Vadis
0.5 km
An iconic Soho dining destination blending refined modern British cuisine with elegant historical charm and a lively, convivial atmosphere.
Evelyn's Table
0.6 km
Discover Evelyn's Table, a Michelin-starred, intimate dining counter in Soho offering inventive British cuisine with French and Japanese flair.
Sussex Bar & Restaurant
0.6 km
A vibrant Soho bistro blending Sussex countryside flavors with London’s energy, featuring seasonal British dishes and curated wines.
Markets, malls and hidden boutiques
Canvas Collection
0.1 km
Discover handmade ceramics, jewelry, and accessories in Carnaby's artistic gift haven—unique treasures from London's creative makers.
Beyond Retro Soho
0.3 km
Dive into Soho's ultimate vintage vault: two floors of era-spanning fashion, weekly drops, and pop-up vibes for the preloved obsessed.
LONGCHAMP
0.3 km
Discover French luxury and craftsmanship at Longchamp’s elegant Bond Street boutique in London’s exclusive Mayfair district.
Pop Up 38
0.3 km
A compact, curated boutique on Broadwick Street offering rotating seasonal pieces and design-led accessories in the heart of Soho.
CLOSET CASE SOHO LONDON
0.4 km
Discover avant-garde menswear from global designers in Soho's vibrant heart – unique finds for the bold dresser at Closet Case.
Glassworks London - Soho
0.4 km
Discover limited-edition London fashion at Glassworks Soho: quality designs, weekly drops, and timeless style on vibrant Berwick Street.
House of secrets
0.4 km
Step into House of Secrets on Oxford Street and discover a magical world of Harry Potter collectibles and enchanting souvenirs in the heart of London.
Cool Britannia Oxford Street
0.4 km
Discover authentic British souvenirs and capture timeless memories in the heart of London at Cool Britannia Oxford Street.
Machine-A
0.4 km
Small but influential Soho boutique showcasing curated avant‑garde and emerging fashion with gallery‑like presentation.
JW Anderson London Soho
0.5 km
Soho's avant-garde flagship: minimalist Shaker-inspired space brimming with gender-fluid luxury fashion, artisanal homewares, and exclusive collaborations.
Princes Arcade
0.5 km
A refined covered arcade where London's bespoke traditions meet curated luxury shopping.
Burlington Arcade
0.5 km
Discover a luxurious shopping experience at Burlington Arcade, where timeless elegance meets exquisite craftsmanship in the heart of London.
Fortnum & Mason
0.5 km
Historic luxury food hall and iconic London emporium offering gourmet delights, royal hampers, and timeless British tradition since 1707.
Prestat Chocolates
0.5 km
Royal warrant chocolatier crafting sophisticated truffles in Piccadilly's elegant Princes Arcade since 1902.
Jermyn St
0.5 km
Discover Jermyn Street, London’s historic menswear enclave blending timeless craftsmanship with contemporary style and refined elegance.
Essential bars & hidden hideouts
Cahoots London
0.1 km
Step into a 1940s London underground tube station and enjoy creative cocktails in a vibrant, theatrical vintage setting.
Disrepute - Soho
0.1 km
Descend into Soho's glamorous underworld at Disrepute, where 1960s scandal meets masterful cocktails in velvet-clad vaults—Soho's seductive late-night escape.
The Argyll Arms
0.3 km
Step into The Argyll Arms, a Victorian-era pub gem in Soho blending historic charm, real ales, and hearty British fare near Oxford Circus.
Basement Sate
0.4 km
Discover Soho’s chic basement bar where decadent desserts meet expertly crafted cocktails in an intimate, stylish setting.
Duke of Argyll
0.4 km
Step into the Duke of Argyll for authentic Victorian pub charm, affordable ales, and a warm Soho atmosphere in central London.
NQ64 Soho
0.4 km
Dive into a neon-lit world of retro arcade games and themed cocktails in the heart of Soho’s vibrant nightlife scene.
The Thin White Duke
0.4 km
Discover Soho’s intimate cocktail bar inspired by David Bowie, blending bespoke drinks, award-winning dim sum, and creative recording studios.
Duke Of Wellington
0.5 km
A lively Soho pub blending traditional British charm with modern nightlife energy on Wardour Street.
The Nellie Dean
0.5 km
A classic Soho pub blending traditional charm with lively local spirit and renowned for hearty pies and well-kept ales.
Punch Room
0.5 km
An exclusive Fitzrovia cocktail bar where historic punch traditions meet innovative craft mixology in a cozy, club-like setting.
The Admiral Duncan - Soho
0.5 km
Historic Soho gay pub and resilient LGBTQ+ landmark, symbolizing community strength and vibrant nightlife since the 1830s.
The Red Lion, Mayfair
0.6 km
Historic Victorian pub in Mayfair famed for its political heritage and classic London charm, steps from Downing Street.
Henson's Bar and Social
0.6 km
Soho's oak-panelled cocktail sanctuary: precise classics, inventive signatures, and fireside intimacy amid Frith Street's electric vibe.
Opium Cocktail Bar - Soho
0.6 km
Discover a hidden Soho speakeasy blending 1920s Shanghai charm with inventive cocktails and exquisite dim sum in London’s Chinatown.
The Black Book
0.6 km
Soho's clandestine basement wine bar, pouring rare vintages by the glass alongside Mediterranean bites in a former members' club hideout—perfect for late-night indulgence.
Nightclubs & after hour spots
Sunset night club
0.3 km
Dive into Soho's electric nightlife at Sunset Night Club, where thumping beats, craft cocktails, and dawn-chasing energy define unforgettable nights in London's vibrant core.
The Cuckoo Club
0.4 km
Exclusive Mayfair nightclub and restaurant blending glamorous design, contemporary cuisine, and vibrant nightlife in London’s upscale scene.
Carwash Nightclub
0.4 km
Europe's longest-running disco since 1989: sequins, funk beats, and joyful dancing in Mayfair's retro heart. Join the glitter-fueled party!
St Moritz Club
0.4 km
Soho's retro basement nightclub: 1960s vibes meet modern beats in an intimate, wood-paneled haven beneath a Swiss chalet restaurant.
The Box Soho
0.4 km
A clandestine Soho cabaret where decadent staging, provocative shows and high‑end cocktails collide in an intense late‑night theatre.
Bordello London
0.4 km
Dive into Soho's seductive basement beats at Bordello London, where Wardour Street's nightlife legacy ignites late-night frenzy on weekends.
101 Nightclub London
0.4 km
Soho's raw Saturday night pulse: intimate beats, crowded floors, and unfiltered London club energy on Wardour Street.
Versity Camp Nightclub
0.4 km
Dive into Soho's beating heart at Versity Camp Nightclub, where thumping bass, inventive cocktails, and an electric crowd fuel unforgettable nights until dawn.
The Windmill Soho | Restaurant, Cabaret & Nightclub in Soho, London
0.4 km
Soho's legendary cabaret den revived: burlesque bites, theatrical feasts, and all-night beats in a historic hotspot of hedonism.
Sophisticats Soho
0.5 km
An intimate, late‑night Soho gentlemen’s club on Brewer Street offering staged performances, VIP seating and an upmarket, discreet atmosphere.
LUXX CLUB LONDON
0.5 km
Experience Mayfair’s premier luxury nightclub with dazzling lights, top DJs, and exclusive VIP vibes at LUXX CLUB LONDON.
Tabu London
0.6 km
Escape Mayfair's polish for Tokyo's neon-lit Shinjuku alleys at Tabu London—retro gaming vibes, caged dancers, hip-hop beats, and upscale bites fuel epic nights.
The Scotch of St James
0.6 km
Legendary Mayfair speakeasy where 60s rock stars jammed and today's elite dance till dawn in velvet-clad intimacy.
Luxe Club
0.6 km
Experience London's vibrant nightlife at Luxe Club, a central hotspot for music, dancing, and late-night entertainment.
La Capannina Club
0.6 km
Discover Soho's discreet gentlemen's club: seductive stage shows, cosy vibes, and late-night allure in London's nightlife heart.