Hamleys: The Legendary Toy Store of London

Discover the magic of Hamleys, London's iconic toy store, where imagination comes to life with seven floors of endless fun and excitement.

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Hamleys, located on Regent Street, is a world-famous toy store offering an enchanting experience for children and adults alike. With seven floors of toys, games, and interactive displays, it is a must-visit destination for families and tourists exploring London.

A brief summary to Hamleys

188-196 Regent St., London, W1B 5BT, GB
+443717041977
Visit website

Monday 10 am-9 pm
Tuesday 10 am-9 pm
Wednesday 10 am-9 pm
Thursday 10 am-9 pm
Friday 10 am-9 pm
Saturday 10 am-9 pm
Sunday 12 pm-6 pm

Local tips

Visit during weekdays to avoid large crowds, especially during school holidays.
Don't miss the live demonstrations and events; check the schedule on their website.
Allocate enough time to explore all seven floors; each level has unique themes and attractions.
Consider visiting early in the day or later in the evening for a more relaxed shopping experience.
Look for exclusive items and limited editions that are only available at Hamleys.

Getting There

Tube

Take the London Underground to Oxford Circus Station, which is on the Central, Bakerloo, and Victoria lines. From the station, exit onto Oxford Street. Walk south towards Regent Street for about 5 minutes. Once you reach Regent Street, turn left and continue walking for about 2 minutes until you arrive at Hamleys at 188-196 Regent St.
Bus

Catch a bus to Regent Street. You can take routes 5, 8, 10, 14, 15, 22, 25, 38, 55, 73, 88, 94, 98, 139, 159, 176, or 453. Get off at the stop called 'Regent Street (W1)'. From there, walk towards 188-196 Regent St., which is located just a short walk away.
Walking

If you are near Piccadilly Circus, you can walk to Hamleys. Head north on Regent Street for about 10 minutes. Hamleys will be on your right at 188-196 Regent St. It's a straight walk, and you can enjoy the shops along the way.
Taxi/Private Hire Vehicle

If you prefer a taxi or a private hire vehicle, simply request to go to 'Hamleys, Regent Street'. The driver will know the exact location. Just ensure to provide the address: 188-196 Regent St., London W1B 5BT.

Discover more about Hamleys

Hamleys, known as one of the largest and most iconic toy stores in the world, is a delightful paradise for children and the young at heart. Spanning seven floors, this toy emporium offers an extensive range of toys from traditional favorites to the latest tech gadgets. As you walk through the extravagant entrance on Regent Street, you'll be greeted by vibrant displays and enthusiastic staff demonstrating products to ignite the imaginations of visitors. The store's vast selection includes everything from plush toys and board games to action figures and creative crafts, ensuring that every child finds something to cherish. Hamleys is not just a shopping destination; it is an immersive experience filled with magic and joy. The store frequently hosts live demonstrations and events that captivate tourists and locals alike. The excitement of the toy soldiers marching through the aisles or the chance to test out new game releases adds to its allure. Families can easily spend hours exploring the themed sections dedicated to various interests, including arts and crafts, educational toys, and outdoor games. Moreover, the store's location on Regent Street places it in the heart of London, making it an ideal stop for tourists exploring the vibrant West End. After shopping, visitors can enjoy a stroll through the nearby streets, filled with other attractions and eateries. Whether you are a parent looking for the perfect gift or an adult reminiscing about childhood favorites, Hamleys promises a magical experience that is sure to create lasting memories.