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Lillywhites Sporting Goods Store, Regent Street, London
London's premier sporting goods store on Regent Street, offering top brands and expert gear for every athlete and sports enthusiast.
Lillywhites is a renowned sporting goods store located at 24-36 Regent Street, Saint James's, London. Known as the UK's premier destination for sportswear, footwear, and equipment, it offers an extensive range of products across multiple sports including football, cricket, running, tennis, and outdoor activities. The store combines a rich sporting heritage with a modern retail experience in the heart of London’s vibrant shopping district.
Plan your visit
A brief summary to Lillywhites
Opening times, essentials, and a few local tips gathered into one calmer, easier-to-scan planning section.
Plan your visit
24-36 Regent Street Saint James's, London, SW1Y 4QF, GB
Duration: 0.5 to 2 hours
Mid ranged
Indoor
Mobile reception: 5 out of 5
Monday
10 am-9 pm
Tuesday
10 am-9 pm
Wednesday
10 am-9 pm
Thursday
10 am-9 pm
Friday
10 am-9 pm
Saturday
9:30 am-9 pm
Sunday
12 pm-6 pm
Discover more about Lillywhites
A Legacy of Sporting Excellence in Central London
Lillywhites stands as an iconic name in British sports retail, situated in the prestigious Saint James's area on Regent Street. This location has long been synonymous with quality sporting goods, attracting athletes and enthusiasts alike. The store’s presence in this historic shopping district reflects its commitment to offering top-tier sportswear and equipment, blending tradition with contemporary retail trends.Diverse Range of Sports and Equipment
Inside Lillywhites, visitors can explore an extensive selection of sporting goods covering football, cricket, running, tennis, cycling, and outdoor sports. The store stocks major global brands, providing everything from performance footwear and apparel to specialist equipment. This diversity makes it a one-stop shop for both casual sports fans and serious athletes.Architectural and Retail Ambience
The store’s design balances modern retail aesthetics with the classic charm of Regent Street’s architecture. Its spacious interior and well-organized layout create a welcoming atmosphere for shoppers. Large display windows showcase the latest sportswear trends, while in-store displays highlight seasonal and featured products, enhancing the shopping experience.Location and Surroundings
Situated at 24-36 Regent Street, Lillywhites benefits from its proximity to major London landmarks such as Piccadilly Circus and Leicester Square. The area buzzes with energy, combining historic charm with vibrant urban life. Shoppers can enjoy nearby dining and entertainment options, making a visit to Lillywhites part of a broader London cultural outing.Customer Experience and Services
Lillywhites offers knowledgeable staff to assist with product selection and advice, catering to a wide range of sporting needs. The store’s opening hours extend late into the evening on weekdays and Saturdays, accommodating various schedules. While primarily a physical retail space, Lillywhites also maintains a comprehensive online presence for browsing and purchasing.Sporting Heritage and Community Impact
Beyond retail, Lillywhites has cultivated a reputation as a hub for sports culture in London. It supports local sporting events and serves as a gathering point for fans and athletes. The store’s commitment to quality and service continues to uphold its status as a landmark in the UK’s sporting retail landscape.Other nearby places you may find interesting
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Getting There
London Underground
Take the Piccadilly Line to Piccadilly Circus station, a 1-minute walk from Lillywhites. Trains run frequently with a journey time from central London around 10-20 minutes. Tickets cost approximately £2.50-£6.00 depending on zones and time.
Bus
Several London bus routes stop near Regent Street, including routes 14, 19, and 38. Travel times vary between 15-30 minutes from central locations. A contactless payment or Oyster card fare typically costs £1.75 per ride.
Taxi or Rideshare
Taxis and rideshare services can drop you directly at 24-36 Regent Street. Travel time from central London is typically 10-25 minutes depending on traffic. Expect fares around £8-£15.
Walking
From Leicester Square, a 6-minute walk along well-paved, flat streets leads to Lillywhites. The route is accessible and suitable for all fitness levels.
For the on-the-go comforts that matter to you
Restrooms
Drink Options
Food Options
Seating Areas
Information BoardsLillywhites location weather suitability
Catch the right light and the right mood, whether you want a bright city moment or a more cinematic evening visit.
A brief summary to Lillywhites
Use Tower Bridge as your starting point for nearby food, family ideas, nightlife, and more local discoveries.
Plan around the quieter times
A quick look at seasonal patterns and peak visiting hours.
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