Selfridges London – Iconic Luxury Department Store on Oxford Street
Discover Selfridges London, a historic Oxford Street icon blending luxury shopping, innovative experiences, and cultural heritage across six vibrant floors.
Selfridges on Oxford Street is one of London’s most iconic and historic department stores, offering a vast luxury shopping experience across six floors. Founded in 1909 by Harry Gordon Selfridge, it combines high-end fashion, beauty, homeware, and gourmet dining under one roof. Known for its innovative retail concepts and cultural events, Selfridges remains a landmark destination for both locals and tourists seeking premium brands and unique experiences in central London.
A brief summary to Selfridges
- 400 Oxford St, London, W1A 1AB, GB
- +442071606222
- Visit website
- Duration: 1 to 4 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 9 am-10 pm
- Tuesday 9 am-10 pm
- Wednesday 9 am-10 pm
- Thursday 9 am-10 pm
- Friday 9 am-10 pm
- Saturday 9 am-10 pm
- Sunday 11:30 am-6 pm
Local tips
- Visit the Wonder Room on the ground floor for an impressive selection of fine jewellery and luxury watches.
- Take a break at one of the six floors of dining options, from casual cafes to upscale restaurants.
- Explore the Reselfridges section to find pre-loved fashion items and sustainable shopping options.
- Check out the permanent indoor skate bowl on the first floor for a unique and lively experience.
- Plan your visit outside peak hours (weekday mornings) to enjoy a more relaxed shopping atmosphere.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
- Visitor Center
Getting There
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London Underground
Take the Central or Jubilee line to Bond Street station, a 3-minute walk from Selfridges. Trains run frequently every 2-5 minutes, and a single journey costs £2.80 with an Oyster or contactless card.
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Bus
Several London bus routes, including numbers 7, 10, and 73, stop near Oxford Street. Buses operate from early morning until late evening, with fares starting at £1.75 using contactless payment.
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Taxi or Ride-Hailing
Black cabs and ride-hailing services like Uber can drop you directly at Selfridges. Travel times vary from 10 to 30 minutes depending on traffic, with typical fares ranging from £8 to £20.
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Walking
If you are staying nearby, walking is a pleasant option. From Marble Arch station, it takes about 10 minutes on mostly flat terrain with wide pavements, suitable for most mobility levels.
Selfridges location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about Selfridges
A Century of Retail Innovation and Cultural Impact
Selfridges was established in 1909 by American entrepreneur Harry Gordon Selfridge, who revolutionized retail by making shopping an enjoyable and social experience. The store’s design by Daniel Burnham introduced modern American sales techniques to London, setting new standards in customer service and store layout. Selfridge’s legacy includes early support for women’s rights, notably allowing women to dine unchaperoned in its restaurants and backing the Suffragette movement. Over 100 years later, Selfridges continues to innovate with themed events, bespoke in-store installations, and a commitment to inclusivity.Architectural Grandeur and Store Layout
Occupying an entire block on Oxford Street, Selfridges boasts approximately 50,000 square meters of retail space spread over six floors. The Grade II listed building blends historic architectural elegance with modern retail design. Visitors can explore diverse departments including the Wonder Room—a 1,900-square-foot hall dedicated to fine jewellery and luxury watches—and an expansive shoe gallery featuring over 5,000 pairs across 100 brands. The store’s layout encourages discovery, with sections devoted to fashion, beauty, home accessories, technology, and children’s products.A Destination for Shopping and Dining
Beyond shopping, Selfridges offers a vibrant culinary scene with six floors of dining options ranging from casual cafes to sophisticated restaurants. The Food Hall, while smaller than some competitors, provides a curated selection of fresh pastries, gourmet groceries, and British delicacies ideal for souvenirs. The store also hosts unique experiences such as a permanent indoor skate bowl and a Cowshed spa, enhancing its reputation as a lifestyle destination rather than just a department store.Commitment to Sustainability and Community
Selfridges has embraced sustainability through initiatives like the Reselfridges program, which promotes pre-loved fashion and rental services to reduce waste. The store actively supports local and independent brands alongside established luxury labels, fostering a diverse retail ecosystem. Its ongoing cultural events and exhibitions reflect a dedication to community engagement and creative expression, making it a dynamic hub in London’s retail landscape.Location and Accessibility
Situated between Marble Arch and Bond Street tube stations, Selfridges benefits from excellent transport links in central London. Its prominent position on Oxford Street places it within easy reach of other major shopping districts such as Regent Street and Soho. The store’s extensive opening hours, from 9am to 10pm on weekdays and shorter hours on weekends, accommodate a wide range of visitor schedules.Legacy and Modern Appeal
Selfridges remains a symbol of luxury and innovation in retail, blending historic charm with contemporary trends. Its commitment to creating a welcoming, inclusive environment where shopping is both fun and inspiring continues to attract millions annually. Whether browsing the latest designer collections, enjoying a gourmet meal, or attending an in-store event, visitors experience a unique fusion of tradition and modernity at this landmark London destination.Iconic landmarks you can’t miss
Ukrainian Catholic Cathedral
0.2 km
A historic London landmark blending Alfred Waterhouse’s architecture with vibrant Ukrainian Catholic tradition in the heart of Mayfair.
Former EMI House (Beatles album cover photo)
0.3 km
Where The Beatles' iconic Please Please Me album cover was photographed in 1963.
Roosevelt Memorial
0.3 km
A dignified tribute to Franklin D. Roosevelt in the historic heart of London’s Grosvenor Square, symbolizing enduring Anglo-American friendship.
38 Grosvenor Sq
0.4 km
Historic mid-19th-century Italianate residence in London’s prestigious Grosvenor Square, a symbol of aristocratic and diplomatic heritage.
Speakers' Corner
0.6 km
Historic Speakers' Corner in Hyde Park: London's iconic open-air forum for free speech and public debate since the 19th century.
Sherlock Holmes Statue
0.9 km
Discover the charm and intrigue of London at the Sherlock Holmes Statue, a fitting tribute to the legendary detective and a must-see tourist attraction.
The Photographers' Gallery
1.0 km
Explore the captivating world of photography at The Photographers' Gallery, London's premier destination for stunning exhibitions and engaging workshops.
Ziggy Stardust album cover
1.0 km
Step into the legendary London street where David Bowie’s Ziggy Stardust persona was born on an iconic 1972 album cover.
3 Savile Row
1.0 km
Historic Georgian townhouse in London, famed as The Beatles’ Apple Corps HQ and site of their legendary 1969 rooftop concert.
Spirit of Soho Mural
1.0 km
Discover the Spirit of Soho Mural, a captivating tribute to London's vibrant culture and artistic heritage in the heart of Soho.
Burlington House
1.1 km
A grand 17th-century mansion on Piccadilly, now home to the Royal Academy of Arts and Britain’s leading learned societies, blending Palladian elegance with centuries of art and science.
Statue of Achilles
1.1 km
Discover Apsley House, a stunning monument in London, showcasing the art and history of the Duke of Wellington in an exquisite setting.
221B Baker St
1.1 km
Explore the iconic 221B Baker Street, the legendary home of Sherlock Holmes, and immerse yourself in the world of detective fiction and Victorian charm.
The Old Police House
1.1 km
Historic police station and visitor hub nestled in the heart of Hyde Park, blending heritage with the tranquility of London’s iconic green space.
Golden Square
1.1 km
Discover the tranquility of Golden Square, a charming park in the heart of London, perfect for relaxation, picnics, and cultural experiences.
Unmissable attractions to see
Mercato Mayfair
0.1 km
Discover a vibrant, sustainable food hall set within the historic St. Mark's Church, blending global flavors with Gothic grandeur in Mayfair.
St Christopher's Place
0.2 km
A charming pedestrianised enclave of boutique shops and global dining, tucked just off Oxford Street in central London.
Grosvenor Sq
0.3 km
Grosvenor Square: London's historic garden square blending aristocratic heritage, American diplomacy, and modern urban renewal in Mayfair.
Disney Store
0.3 km
Step into a world of magic and adventure at London’s iconic Disney Store on Oxford Street, where beloved characters come to life across three enchanting floors.
The Wallace Collection
0.3 km
Discover timeless masterpieces and aristocratic elegance in the heart of London at the Wallace Collection, a free museum of art and history.
London Gifts
0.4 km
A lively London-themed gift shop on Oxford Street offering quick souvenirs with a vibrant but sometimes challenging shopping experience.
Moco Museum London
0.5 km
Immersive modern and contemporary art experience featuring iconic masters and digital innovations at London's vibrant Marble Arch.
Animals In War Memorial
0.5 km
Explore the Animals In War Memorial in London, a moving tribute honoring the bravery of animals in military service throughout history.
Montagu Square
0.5 km
A grand Georgian garden square in Marylebone, famous for its elegant architecture and as the former home of John Lennon, Ringo Starr and Jimi Hendrix.
Handel Hendrix House
0.5 km
Where Handel composed Messiah and Jimi Hendrix made his only London home – a unique double portrait of musical genius in Mayfair.
Frameless Immersive Art Experience
0.5 km
Step inside iconic artworks at Frameless, London’s immersive art experience where technology and creativity unite to mesmerize and inspire.
Fenwick
0.6 km
Fenwick Bond Street: A historic London department store blending timeless elegance with modern fashion, now closed but forever iconic.
Mount Street Gardens
0.6 km
A historic and tranquil garden oasis in Mayfair, blending Victorian charm with seasonal beauty and rich London heritage.
Grosvenor Chapel
0.6 km
Historic 18th-century Mayfair chapel blending Georgian elegance with Anglo-Catholic tradition and wartime American ties.
Catholic Church of the Immaculate Conception, Mayfair
0.6 km
Historic Jesuit Catholic church in Mayfair, London, renowned for its Gothic Revival architecture and vibrant spiritual community.
Essential places to dine
Apricity Restaurant
0.1 km
Sustainable fine dining in Mayfair blending seasonal British produce with innovative, low-waste culinary artistry.
Little Social
0.7 km
Stylish Mayfair bistro offering refined modern British small plates with an intimate atmosphere and excellent wine selection.
sketch
0.8 km
An iconic Mayfair venue blending avant-garde art, Michelin-starred dining, and whimsical design for an unforgettable London experience.
Portland
0.9 km
Michelin-starred modern European dining in Fitzrovia, blending seasonal British ingredients with refined, creative flavors in an intimate setting.
Starbucks Coffee
0.9 km
A vibrant Starbucks café in Carnaby offering expertly crafted coffee, fresh food, and a lively urban atmosphere in central London.
Kingly Court
1.0 km
Discover a world of flavors in London’s vibrant Kingly Court, where global cuisine meets Soho’s lively spirit.
Ormer Mayfair Restaurant
1.0 km
Michelin-starred modern British dining in an elegant 1930s-style Mayfair setting, offering inventive tasting menus and impeccable service.
NOPI
1.0 km
Experience vibrant Mediterranean and Middle Eastern flavors in Soho at NOPI, Ottolenghi’s innovative restaurant known for shareable, seasonal dishes.
HIDE
1.1 km
Discover refined Modern European cuisine with panoramic Green Park views at HIDE, a Michelin-starred gem blending innovation and elegance in Mayfair.
Bob Bob Ricard Soho
1.1 km
Experience glamorous British & French dining in Soho with iconic booths and a unique ‘Press for Champagne’ button at every table.
Social Eating House
1.1 km
Modern European dining in Soho with creative British flair, relaxed elegance, and an intimate chef’s counter experience.
Andrew Edmunds Restaurant
1.2 km
A romantic Soho townhouse serving refined Franco-Mediterranean dishes with an acclaimed wine list in an intimate, candlelit setting.
Blanchette
1.2 km
Cozy Soho French bistro serving modern small plates, charcuterie, and exquisite cheese and honey pairings in a Parisian-inspired setting.
Mele e Pere
1.2 km
Discover authentic Italian flavors and a rich vermouth selection in the cozy, candlelit basement of Soho’s Mele e Pere.
Quaglino's
1.2 km
Glamorous basement brasserie with live music, cocktails, and theatrical dining in St. James's.
Markets, malls and hidden boutiques
LONGCHAMP
0.7 km
Discover French luxury and craftsmanship at Longchamp’s elegant Bond Street boutique in London’s exclusive Mayfair district.
Beyond Retro Soho
0.8 km
Dive into Soho's ultimate vintage vault: two floors of era-spanning fashion, weekly drops, and pop-up vibes for the preloved obsessed.
Canvas Collection
1.0 km
Discover handmade ceramics, jewelry, and accessories in Carnaby's artistic gift haven—unique treasures from London's creative makers.
Shepherd Market
1.0 km
A Georgian village hidden in Mayfair's heart, where independent shops, art galleries and historic pubs preserve timeless London charm.
Carnaby St
1.0 km
London's iconic fashion hub where 1960s counterculture meets contemporary style across 14 vibrant streets.
Charbonnel et Walker
1.0 km
Britain’s first luxury chocolatier since 1875, nestled in Mayfair’s Royal Arcade – where tradition, truffles and royal patronage meet in every exquisite box.
Kingly Ct
1.0 km
A vibrant three-storey courtyard in Soho offering eclectic global dining and unique shops in a lively, relaxed atmosphere.
28 The Royal Arcade
1.0 km
Step into London's oldest Victorian shopping arcade, where historic charm meets luxury boutiques in the heart of Mayfair.
House of secrets
1.1 km
Step into House of Secrets on Oxford Street and discover a magical world of Harry Potter collectibles and enchanting souvenirs in the heart of London.
Cool Britannia Oxford Street
1.1 km
Discover authentic British souvenirs and capture timeless memories in the heart of London at Cool Britannia Oxford Street.
London Beatles Store
1.1 km
A vibrant Beatles memorabilia haven on Baker Street celebrating the timeless legacy of the Fab Four.
Burlington Arcade
1.1 km
Discover a luxurious shopping experience at Burlington Arcade, where timeless elegance meets exquisite craftsmanship in the heart of London.
Berwick St
1.2 km
London's legendary market where 18th-century tradition meets contemporary street food culture and vinyl heritage.
Hard Rock London Rock Shop
1.2 km
Discover exclusive rock ’n’ roll merchandise and iconic memorabilia at London’s legendary Hard Rock Rock Shop on Old Park Lane.
Reckless Records
1.2 km
Discover music history and rare vinyl in the heart of Soho at Reckless Records, London’s iconic independent record shop.
Essential bars & hidden hideouts
The Churchill Bar & Terrace
0.3 km
Sophisticated cocktail bar and terrace in central London, blending classic British charm with modern elegance and a vibrant social scene.
Purl London
0.5 km
Discover Purl London, a speakeasy-style cocktail bar in Marylebone offering expertly crafted drinks in a cozy vintage setting.
The Argyll Arms
0.8 km
Step into The Argyll Arms, a Victorian-era pub gem in Soho blending historic charm, real ales, and hearty British fare near Oxford Circus.
Cahoots London
1.0 km
Step into a 1940s London underground tube station and enjoy creative cocktails in a vibrant, theatrical vintage setting.
Disrepute - Soho
1.0 km
Descend into Soho's glamorous underworld at Disrepute, where 1960s scandal meets masterful cocktails in velvet-clad vaults—Soho's seductive late-night escape.
Below
1.1 km
Discover Below at HIDE, a hidden Mayfair cocktail bar offering expertly crafted seasonal drinks and rare spirits beneath a Michelin-starred restaurant.
NQ64 Soho
1.1 km
Dive into a neon-lit world of retro arcade games and themed cocktails in the heart of Soho’s vibrant nightlife scene.
Punch Room
1.2 km
An exclusive Fitzrovia cocktail bar where historic punch traditions meet innovative craft mixology in a cozy, club-like setting.
The Cocktail Club - Cocktail Bar in Fitzrovia
1.2 km
A vibrant, punk-inspired basement bar in Fitzrovia serving inventive cocktails and lively nights with flair and fun.
Basement Sate
1.2 km
Discover Soho’s chic basement bar where decadent desserts meet expertly crafted cocktails in an intimate, stylish setting.
The Victoria, Paddington
1.3 km
Step into The Victoria, Paddington, a historic Victorian pub blending timeless charm, rich heritage, and refined British dining in a warm, inviting setting.
Duke of Argyll
1.3 km
Step into the Duke of Argyll for authentic Victorian pub charm, affordable ales, and a warm Soho atmosphere in central London.
The Thin White Duke
1.3 km
Discover Soho’s intimate cocktail bar inspired by David Bowie, blending bespoke drinks, award-winning dim sum, and creative recording studios.
The Red Lion, Mayfair
1.3 km
Historic Victorian pub in Mayfair famed for its political heritage and classic London charm, steps from Downing Street.
The Nellie Dean
1.3 km
A classic Soho pub blending traditional charm with lively local spirit and renowned for hearty pies and well-kept ales.
Nightclubs & after hour spots
Carwash Nightclub
0.5 km
Europe's longest-running disco since 1989: sequins, funk beats, and joyful dancing in Mayfair's retro heart. Join the glitter-fueled party!
LUXX CLUB LONDON
0.9 km
Experience Mayfair’s premier luxury nightclub with dazzling lights, top DJs, and exclusive VIP vibes at LUXX CLUB LONDON.
Tabu London
1.1 km
Escape Mayfair's polish for Tokyo's neon-lit Shinjuku alleys at Tabu London—retro gaming vibes, caged dancers, hip-hop beats, and upscale bites fuel epic nights.
Sunset night club
1.1 km
Dive into Soho's electric nightlife at Sunset Night Club, where thumping beats, craft cocktails, and dawn-chasing energy define unforgettable nights in London's vibrant core.
The Cuckoo Club
1.2 km
Exclusive Mayfair nightclub and restaurant blending glamorous design, contemporary cuisine, and vibrant nightlife in London’s upscale scene.
Bordello London
1.2 km
Dive into Soho's seductive basement beats at Bordello London, where Wardour Street's nightlife legacy ignites late-night frenzy on weekends.
101 Nightclub London
1.2 km
Soho's raw Saturday night pulse: intimate beats, crowded floors, and unfiltered London club energy on Wardour Street.
St Moritz Club
1.2 km
Soho's retro basement nightclub: 1960s vibes meet modern beats in an intimate, wood-paneled haven beneath a Swiss chalet restaurant.
The Box Soho
1.3 km
A clandestine Soho cabaret where decadent staging, provocative shows and high‑end cocktails collide in an intense late‑night theatre.
The Scotch of St James
1.3 km
Legendary Mayfair speakeasy where 60s rock stars jammed and today's elite dance till dawn in velvet-clad intimacy.
Versity Camp Nightclub
1.3 km
Dive into Soho's beating heart at Versity Camp Nightclub, where thumping bass, inventive cocktails, and an electric crowd fuel unforgettable nights until dawn.
The Windmill Soho | Restaurant, Cabaret & Nightclub in Soho, London
1.3 km
Soho's legendary cabaret den revived: burlesque bites, theatrical feasts, and all-night beats in a historic hotspot of hedonism.
Sophisticats Soho
1.3 km
An intimate, late‑night Soho gentlemen’s club on Brewer Street offering staged performances, VIP seating and an upmarket, discreet atmosphere.
La Capannina Club
1.5 km
Discover Soho's discreet gentlemen's club: seductive stage shows, cosy vibes, and late-night allure in London's nightlife heart.
Luxe Club
1.5 km
Experience London's vibrant nightlife at Luxe Club, a central hotspot for music, dancing, and late-night entertainment.
For the vibe & atmosphere seeker
- Lively
- Unique
- Fun-filled
- Casual
For the design and aesthetic lover
- Modern Designs
- Colorful Aesthetics
For the architecture buff
- Historic
- Landmarks
- Art & Design
For the view chaser and sunset hunter
- Iconic Views
- Panoramas
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
For the eco-conscious traveler
- Sustainable
- Eco-Friendly
- Public-Transport Accessible
- Locally Managed
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Weekend Getaway
- Festival / Event Nearby
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
