Selfridges London – Iconic Luxury Department Store on Oxford Street

A Century of Retail Innovation and Cultural Impact

Selfridges was established in 1909 by American entrepreneur Harry Gordon Selfridge, who revolutionized retail by making shopping an enjoyable and social experience. The store’s design by Daniel Burnham introduced modern American sales techniques to London, setting new standards in customer service and store layout. Selfridge’s legacy includes early support for women’s rights, notably allowing women to dine unchaperoned in its restaurants and backing the Suffragette movement. Over 100 years later, Selfridges continues to innovate with themed events, bespoke in-store installations, and a commitment to inclusivity.

Architectural Grandeur and Store Layout

Occupying an entire block on Oxford Street, Selfridges boasts approximately 50,000 square meters of retail space spread over six floors. The Grade II listed building blends historic architectural elegance with modern retail design. Visitors can explore diverse departments including the Wonder Room—a 1,900-square-foot hall dedicated to fine jewellery and luxury watches—and an expansive shoe gallery featuring over 5,000 pairs across 100 brands. The store’s layout encourages discovery, with sections devoted to fashion, beauty, home accessories, technology, and children’s products.

A Destination for Shopping and Dining

Beyond shopping, Selfridges offers a vibrant culinary scene with six floors of dining options ranging from casual cafes to sophisticated restaurants. The Food Hall, while smaller than some competitors, provides a curated selection of fresh pastries, gourmet groceries, and British delicacies ideal for souvenirs. The store also hosts unique experiences such as a permanent indoor skate bowl and a Cowshed spa, enhancing its reputation as a lifestyle destination rather than just a department store.

Commitment to Sustainability and Community

Selfridges has embraced sustainability through initiatives like the Reselfridges program, which promotes pre-loved fashion and rental services to reduce waste. The store actively supports local and independent brands alongside established luxury labels, fostering a diverse retail ecosystem. Its ongoing cultural events and exhibitions reflect a dedication to community engagement and creative expression, making it a dynamic hub in London’s retail landscape.

Location and Accessibility

Situated between Marble Arch and Bond Street tube stations, Selfridges benefits from excellent transport links in central London. Its prominent position on Oxford Street places it within easy reach of other major shopping districts such as Regent Street and Soho. The store’s extensive opening hours, from 9am to 10pm on weekdays and shorter hours on weekends, accommodate a wide range of visitor schedules.

Legacy and Modern Appeal

Selfridges remains a symbol of luxury and innovation in retail, blending historic charm with contemporary trends. Its commitment to creating a welcoming, inclusive environment where shopping is both fun and inspiring continues to attract millions annually. Whether browsing the latest designer collections, enjoying a gourmet meal, or attending an in-store event, visitors experience a unique fusion of tradition and modernity at this landmark London destination.