Selfridges London – Iconic Luxury Department Store on Oxford Street

Discover Selfridges London, a historic Oxford Street icon blending luxury shopping, innovative experiences, and cultural heritage across six vibrant floors.

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Selfridges on Oxford Street is one of London’s most iconic and historic department stores, offering a vast luxury shopping experience across six floors. Founded in 1909 by Harry Gordon Selfridge, it combines high-end fashion, beauty, homeware, and gourmet dining under one roof. Known for its innovative retail concepts and cultural events, Selfridges remains a landmark destination for both locals and tourists seeking premium brands and unique experiences in central London.

A brief summary to Selfridges

400 Oxford St, London, W1A 1AB, GB
+442071606222
Visit website
Duration: 1 to 4 hours
Mid ranged
Indoor
Mobile reception: 5 out of 5

Monday 9 am-10 pm
Tuesday 9 am-10 pm
Wednesday 9 am-10 pm
Thursday 9 am-10 pm
Friday 9 am-10 pm
Saturday 9 am-10 pm
Sunday 11:30 am-6 pm

Local tips

Visit the Wonder Room on the ground floor for an impressive selection of fine jewellery and luxury watches.
Take a break at one of the six floors of dining options, from casual cafes to upscale restaurants.
Explore the Reselfridges section to find pre-loved fashion items and sustainable shopping options.
Check out the permanent indoor skate bowl on the first floor for a unique and lively experience.
Plan your visit outside peak hours (weekday mornings) to enjoy a more relaxed shopping atmosphere.

Getting There

London Underground

Take the Central or Jubilee line to Bond Street station, a 3-minute walk from Selfridges. Trains run frequently every 2-5 minutes, and a single journey costs £2.80 with an Oyster or contactless card.
Bus

Several London bus routes, including numbers 7, 10, and 73, stop near Oxford Street. Buses operate from early morning until late evening, with fares starting at £1.75 using contactless payment.
Taxi or Ride-Hailing

Black cabs and ride-hailing services like Uber can drop you directly at Selfridges. Travel times vary from 10 to 30 minutes depending on traffic, with typical fares ranging from £8 to £20.
Walking

If you are staying nearby, walking is a pleasant option. From Marble Arch station, it takes about 10 minutes on mostly flat terrain with wide pavements, suitable for most mobility levels.

Selfridges location weather suitability

Any Weather
Rain / Wet Weather
Clear Skies
Mild Temperatures

Discover more about Selfridges

A Century of Retail Innovation and Cultural Impact

Selfridges was established in 1909 by American entrepreneur Harry Gordon Selfridge, who revolutionized retail by making shopping an enjoyable and social experience. The store’s design by Daniel Burnham introduced modern American sales techniques to London, setting new standards in customer service and store layout. Selfridge’s legacy includes early support for women’s rights, notably allowing women to dine unchaperoned in its restaurants and backing the Suffragette movement. Over 100 years later, Selfridges continues to innovate with themed events, bespoke in-store installations, and a commitment to inclusivity.

Architectural Grandeur and Store Layout

Occupying an entire block on Oxford Street, Selfridges boasts approximately 50,000 square meters of retail space spread over six floors. The Grade II listed building blends historic architectural elegance with modern retail design. Visitors can explore diverse departments including the Wonder Room—a 1,900-square-foot hall dedicated to fine jewellery and luxury watches—and an expansive shoe gallery featuring over 5,000 pairs across 100 brands. The store’s layout encourages discovery, with sections devoted to fashion, beauty, home accessories, technology, and children’s products.

A Destination for Shopping and Dining

Beyond shopping, Selfridges offers a vibrant culinary scene with six floors of dining options ranging from casual cafes to sophisticated restaurants. The Food Hall, while smaller than some competitors, provides a curated selection of fresh pastries, gourmet groceries, and British delicacies ideal for souvenirs. The store also hosts unique experiences such as a permanent indoor skate bowl and a Cowshed spa, enhancing its reputation as a lifestyle destination rather than just a department store.

Commitment to Sustainability and Community

Selfridges has embraced sustainability through initiatives like the Reselfridges program, which promotes pre-loved fashion and rental services to reduce waste. The store actively supports local and independent brands alongside established luxury labels, fostering a diverse retail ecosystem. Its ongoing cultural events and exhibitions reflect a dedication to community engagement and creative expression, making it a dynamic hub in London’s retail landscape.

Location and Accessibility

Situated between Marble Arch and Bond Street tube stations, Selfridges benefits from excellent transport links in central London. Its prominent position on Oxford Street places it within easy reach of other major shopping districts such as Regent Street and Soho. The store’s extensive opening hours, from 9am to 10pm on weekdays and shorter hours on weekends, accommodate a wide range of visitor schedules.

Legacy and Modern Appeal

Selfridges remains a symbol of luxury and innovation in retail, blending historic charm with contemporary trends. Its commitment to creating a welcoming, inclusive environment where shopping is both fun and inspiring continues to attract millions annually. Whether browsing the latest designer collections, enjoying a gourmet meal, or attending an in-store event, visitors experience a unique fusion of tradition and modernity at this landmark London destination.