Bravissimo, Norwich Travel Guide

Nestled in the vibrant heart of Norwich on London Street, Bravissimo offers an essential shopping experience for women seeking perfectly fitted bras, lingerie, and swimwear in D cup and larger sizes. Just a short walk from the main bus station and near Jarrold department store and Costa Coffee, this store combines convenience with expert service in a cozy, inclusive environment.

The highlight is the free personalized bra fitting service, conducted by eye by trained experts—no tape measures or awkwardness involved. Pop in anytime or book via phone at 01603 878 260; a short wait in the lounge is possible during peak times. Additional perks include free click & collect, bra recycling, and support for maternity, nursing, and post-surgery needs with spacious fitting rooms accommodating pushchairs.

Curated for fuller figures, the collection features underwired, non-wired, plunge, sports, and seamless bras up to K or L cups, alongside bra-sized bikinis, one-pieces, and tankinis. Styles range from everyday comfort to lace and bridal options, ensuring every customer finds flattering, supportive pieces.

Bravissimo prioritizes comfort with a flat entrance, accessible ground-floor fitting rooms, and payment terminals. Staff accommodate quieter visits, private fittings, virtual options, and specific needs, making it welcoming for all, including new mothers and those with mobility considerations.

Opposite Boots, nearest car parks are St Andrews and The Forum. Operating hours: Monday-Friday 9:30am-5:30pm, Saturday 9am-5:30pm, Sunday 10:30am-4:30pm. Telephone support enhances the seamless experience in Norwich's lively shopping district.