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Bravissimo Norwich

4.7 (253)

Expertly fitted lingerie and swimwear for D+ cups in Norwich's heart—free fittings, inclusive access, and stylish support await at Bravissimo.

Bravissimo Norwich, at 31 London Street, specializes in lingerie, swimwear, and bras for D+ cups. Enjoy free personalized bra fittings, click & collect, and bra recycling in a welcoming store with accessibility features like flat entrance and ground-floor fitting rooms. Highly rated at 4.7/5 from 253 reviews, open weekdays 9:30am-5:30pm.

A brief summary to Bravissimo

Local tips

  • Book a bra fitting in advance via 01603 878 260 to skip waits, especially on Saturdays.
  • Use free click & collect for online orders; bra recycling service available for sustainability.
  • Park at St Andrews or The Forum car parks, a short walk away; flat entrance ensures easy access.
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Getting There

  • Walking

    5-minute walk from Norwich bus station or Jarrold store; opposite Boots on London Street. Free, quick urban stroll.

  • Car

    Park at St Andrews or The Forum car parks (5-10 min walk), £2-5/hour. Avoid peak shopping hours for easier spots.

  • Public Transport

    Direct buses to London Street stop; train to Norwich station (15-min walk). Cost £1-3 single ticket.

For the on-the-go comforts that matter to you

  • Restrooms
  • Seating Areas

Discover more about Bravissimo

Overview

Nestled in the vibrant heart of Norwich on London Street, Bravissimo offers an essential shopping experience for women seeking perfectly fitted bras, lingerie, and swimwear in D cup and larger sizes. Just a short walk from the main bus station and near Jarrold department store and Costa Coffee, this store combines convenience with expert service in a cozy, inclusive environment.

Signature Services

The highlight is the free personalized bra fitting service, conducted by eye by trained experts—no tape measures or awkwardness involved. Pop in anytime or book via phone at 01603 878 260; a short wait in the lounge is possible during peak times. Additional perks include free click & collect, bra recycling, and support for maternity, nursing, and post-surgery needs with spacious fitting rooms accommodating pushchairs.

Product Range

Curated for fuller figures, the collection features underwired, non-wired, plunge, sports, and seamless bras up to K or L cups, alongside bra-sized bikinis, one-pieces, and tankinis. Styles range from everyday comfort to lace and bridal options, ensuring every customer finds flattering, supportive pieces.

Accessibility and Inclusivity

Bravissimo prioritizes comfort with a flat entrance, accessible ground-floor fitting rooms, and payment terminals. Staff accommodate quieter visits, private fittings, virtual options, and specific needs, making it welcoming for all, including new mothers and those with mobility considerations.

Location and Practicalities

Opposite Boots, nearest car parks are St Andrews and The Forum. Operating hours: Monday-Friday 9:30am-5:30pm, Saturday 9am-5:30pm, Sunday 10:30am-4:30pm. Telephone support enhances the seamless experience in Norwich's lively shopping district.

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