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The Jolly Fisherman Statue: Skegness's Iconic Seaside Mascot

Celebrate Skegness’s cheerful seaside spirit with the iconic Jolly Fisherman statue, a beloved symbol of adventure and coastal charm.

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The Jolly Fisherman Statue in Skegness is a beloved seaside landmark inspired by John Hassall’s famous 1908 poster that popularized the town as a holiday destination. Depicting a cheerful fisherman skipping along the beach with his suitcase and starfish, the statue embodies the town’s spirited motto, “Skegness is so bracing!” It stands proudly on Richmond Drive, welcoming visitors to the vibrant seafront and celebrating over a century of local heritage.

A brief summary to Jolly Fisherman Statue

  • Richmond Dr, Skegness, PE25, GB
  • Duration: 0.5 to 2 hours
  • Free
  • Environment icon Outdoor
  • Mobile reception: 4 out of 5
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Local tips

  • Visit early in the day or late afternoon for softer light ideal for photography with the statue and seafront.
  • Combine your visit with a stroll along Skegness Pier and a relaxing break in Compass Gardens nearby.
  • Look out for the statue’s suitcase and starfish details, which symbolize travel and the sea’s bounty.
  • The statue is accessible 24/7 and free to visit, making it easy to include in any seaside itinerary.
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Getting There

  • Train and Bus

    Travelers can take a train to Skegness railway station from major cities such as Nottingham or Lincoln, with journey times ranging from 1.5 to 2.5 hours. From the station, local bus services or a 30-minute walk along well-marked paths lead to Richmond Drive where the statue is located. Train tickets typically cost between £10 and £25 one way.

  • Car

    Driving to the Jolly Fisherman statue is straightforward via the A52 or A158 roads, with parking available in nearby public car parks at a daily rate of approximately £5-£10. Travel times vary from 1 to 3 hours depending on origin within Lincolnshire and surrounding counties. Note that parking spaces can fill during peak summer weekends.

  • Coach Services

    Several coach companies operate routes to Skegness from larger UK cities, with travel times of 3 to 5 hours. Coaches typically drop off near the town center, from where the statue is a 10-15 minute walk. Advance booking is recommended, with fares ranging from £15 to £40.

Jolly Fisherman Statue location weather suitability

  • Weather icon Any Weather
  • Weather icon Clear Skies
  • Weather icon Mild Temperatures
  • Weather icon Windy Conditions
  • Weather icon Rain / Wet Weather

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Discover more about Jolly Fisherman Statue

A Symbol Born from Art and Advertising

The Jolly Fisherman statue is based on an iconic 1908 poster created by artist John Hassall for the Great Northern Railway Company. This poster, featuring a joyful fisherman skipping along the beach with the slogan “Skegness is so bracing,” helped transform Skegness into one of Britain’s most famous seaside resorts. Hassall’s original painting now hangs in Skegness Town Hall, while the statue brings the character to life on the seafront, serving as a tangible link to the town’s rich promotional history.

Capturing the Spirit of Skegness

The statue depicts the fisherman with his characteristic suitcase and starfish, symbolizing adventure and the fresh, invigorating atmosphere of the Lincolnshire coast. It reflects the town’s cheerful identity and enduring appeal as a holiday destination. For locals and visitors alike, the Jolly Fisherman represents more than just a figure; he is an emblem of the town’s welcoming spirit and timeless seaside charm.

Location and Visitor Experience

Situated on Richmond Drive near the beachfront, the statue is accessible at all hours and free to visit. It serves as a popular photo opportunity and a focal point for exploring nearby attractions like Skegness Pier and Compass Gardens. The surrounding area offers pleasant spots to relax, making it an ideal place to soak up the coastal atmosphere and appreciate the legacy of this iconic mascot.

Legacy and Cultural Impact

Over the decades, the Jolly Fisherman has become synonymous with Skegness, inspiring countless reproductions and local artworks. Despite occasional debates about its modern relevance, the statue remains a cherished symbol of British seaside tradition. The mascot’s image has even appeared on book covers and in various media, underscoring its cultural significance beyond the town itself.

Artistic Heritage of John Hassall

John Hassall was a prolific artist known for his distinctive poster style using flat colors and bold outlines. Besides the Jolly Fisherman, he created numerous theatrical posters and children’s book illustrations throughout his career. His contribution to Skegness’s identity is a testament to the power of visual art in shaping public perception and tourism.

Preserving a Coastal Treasure

The statue has been maintained and cleaned over the years to preserve its vibrant appearance. It stands as a proud reminder of Skegness’s seaside heritage and continues to welcome visitors with its timeless charm. The Jolly Fisherman is not only a landmark but a living piece of the town’s story, reflecting the enduring allure of the British coast.

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