Hackpen White Horse: Wiltshire’s Iconic Chalk Figure
Discover the historic Hackpen White Horse, a striking chalk figure carved in 1838, set against Wiltshire’s rolling downs with breathtaking panoramic views.
The Hackpen White Horse is a striking chalk hill figure carved into Hackpen Hill near Swindon, Wiltshire. Measuring 90 feet square, it is believed to have been created in 1838 by Henry Eatwell, a local parish clerk, to commemorate Queen Victoria’s coronation. This distinctive white horse is regularly maintained and offers scenic panoramic views of the surrounding Marlborough Downs, making it a captivating landmark for visitors.
A brief summary to Hackpen White Horse
- 45 Wiltshire Cres, Swindon, SN4 9PF, GB
- Visit website
- Duration: 0.5 to 2 hours
- Free
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Outdoor
- Mobile reception: 4 out of 5
Local tips
- Visit at sunset for the most magical lighting and panoramic views across the Marlborough Downs.
- Park at the top of Hackpen Hill to enjoy a short walk down to the horse and explore The Ridgeway trail.
- Bring a camera and binoculars to capture the horse from nearby roads and appreciate the surrounding landscape.
- Respect the grazing horses in the fields and avoid feeding them to protect their health.
- Check for any local events or maintenance closures before planning your visit to ensure access.
For the on-the-go comforts that matter to you
- Restrooms
- Seating Areas
- Information Boards
Getting There
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Car
Driving from Swindon town center, expect a 15 to 25-minute journey via the A4361 and local roads to Hackpen Hill. Limited parking is available near the hilltop; early arrival is recommended to secure a spot. Parking is free but can fill quickly on weekends and holidays.
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Bus and Walk
Take a regional bus from Swindon to Broad Hinton, with a travel time of approximately 30 to 40 minutes. From Broad Hinton, the Hackpen White Horse is about a 3 km walk over moderate terrain, suitable for most walkers. Wear sturdy shoes and allow around 45 minutes for the walk.
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Hiking
For walkers on The Ridgeway trail, the Hackpen White Horse is accessible as a detour from the main path. The terrain is grassy and gently sloping, suitable for moderate hiking. The walk from Barbury Castle to Hackpen Hill takes about 30 minutes.
Hackpen White Horse location weather suitability
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Any Weather
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Clear Skies
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Mild Temperatures
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Rain / Wet Weather
Discover more about Hackpen White Horse
A Unique Wiltshire Landmark with Royal Origins
The Hackpen White Horse stands out among Wiltshire’s famous chalk hill figures as a relatively recent creation, believed to have been carved in 1838. Local tradition credits Henry Eatwell, a parish clerk from Broad Hinton, with its design and execution, assisted by a local pub landlord. The horse was intended to celebrate the coronation of Queen Victoria, marking a significant historical event. Unlike some older and more elaborate hill figures, the Hackpen White Horse is notable for its neat square dimensions, measuring 90 feet by 90 feet, making it the only square-dimensioned white horse in England.Distinctive Appearance and Landscape Setting
The horse’s chalk outline is etched into the hillside below The Ridgeway, on the edge of the Marlborough Downs. Its spindly, somewhat cartoonish shape has drawn mixed opinions, sometimes described as fox-like or whimsical, yet it remains a beloved local icon. The surrounding landscape features rolling chalk downs and open fields, often grazed by real horses, which adds to the pastoral charm. The horse is best appreciated from a distance, especially from nearby roads such as the B4041 or A361, where its full scale and shape become clear against the natural backdrop.Maintenance and Community Engagement
Regular scouring and upkeep keep the horse’s chalk bright and visible. This tradition has been carried on by local volunteers over the years, including notable efforts by John Wain and Bevan Pope. Occasionally, the horse has been creatively altered for special occasions, such as being covered with red fabric in 2009 for Comic Relief’s Red Nose Day campaign. Lighting the horse after cleaning has become a sporadic but celebrated practice, enhancing its visibility and community significance.Access and Surrounding Attractions
Hackpen Hill, rising to about 600 feet, offers more than just the white horse. It is crossed by The Ridgeway, an ancient trail that connects walkers to other historic sites like Barbury Castle and The Sanctuary. Visitors can park near the hilltop and approach the horse on foot, enjoying panoramic views of the Wiltshire countryside. The area’s natural beauty and cultural heritage make it a rewarding destination for walkers, photographers, and history enthusiasts alike.Local Cultural Connections and Modern Recognition
The Hackpen White Horse is closely tied to the local community and culture. The nearby White Horse pub in Winterbourne Bassett uses the horse’s image as its logo, reflecting the figure’s emblematic status. Despite its relatively modest fame compared to other Wiltshire white horses, it remains a distinctive feature in the region’s landscape. Its presence continues to inspire artistic and promotional uses, including appearances in advertising and social media.Experiencing the Horse Today
Visitors today can enjoy the peaceful rural setting, the striking contrast of white chalk against green hills, and the expansive views that stretch across the Marlborough Downs. The horse’s location near Swindon makes it accessible for day trips, while its historical mystery and visual impact provide a unique glimpse into Wiltshire’s chalk figure tradition. Whether viewed at sunset or during a daytime walk, the Hackpen White Horse offers a memorable encounter with England’s chalk hill artistry.Iconic landmarks you can’t miss
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For the vibe & atmosphere seeker
- Scenic
- Tranquil
- Relaxing
- Unique
For the design and aesthetic lover
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For the architecture buff
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For the view chaser and sunset hunter
- Iconic Views
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For the social media creator & influencer
- Instagrammable
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For the eco-conscious traveler
- Public-Transport Accessible
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For the kind of experience you’re after
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For how adventurous you want the journey to be
- Easy Access
- Requires Hike
Location Audience
- Family Friendly
- Senior Friendly
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- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Solo Friendly
- Couple Friendly
