House of MinaLima: The Magical Graphic Art Gallery in Soho

A Unique Celebration of Wizarding Graphic Design

The House of MinaLima is a distinctive gallery and shop located in the heart of Soho, London, dedicated to the graphic artistry behind the Harry Potter and Fantastic Beasts film franchises. Founded by Miraphora Mina and Eduardo Lima, the creative duo responsible for the iconic visual elements of these films, the venue offers visitors a rare glimpse into the intricate design work that helped bring J.K. Rowling’s wizarding world to life on screen. From the Marauder’s Map to Hogwarts acceptance letters and the Daily Prophet newspapers, the gallery displays a treasure trove of original props and limited-edition prints that showcase the duo’s meticulous craftsmanship.

Immersive Multi-Level Experience

Spread over several floors of a charming Soho building, the House of MinaLima envelops visitors in a magical atmosphere reminiscent of the wizarding world itself. The exhibition spaces feature walls covered with graphic prints and authentic movie props, while the shop offers a wide range of exclusive merchandise, including replicas, art prints, stationery, and personalized items like custom Hogwarts acceptance letters. The venue’s quirky, slightly ramshackle interior—with narrow staircases and low ceilings—adds to the immersive charm, evoking the feeling of stepping into a hidden magical enclave within London’s bustling West End.

Artistry Rooted in Film and Beyond

Miraphora Mina and Eduardo Lima began their collaboration on the Harry Potter films in 2001, crafting the visual language of the wizarding world through graphic design. Their work extends beyond Harry Potter to include the Fantastic Beasts series, with designs such as the MACUSA shield and Newt Scamander’s textbook featured in the gallery. The House of MinaLima also showcases other creative projects by the duo, making it a dynamic space for fans of graphic art and film design. The gallery encourages photography and social media sharing, inviting visitors to engage with the magic and creativity on display.

Accessibility and Visitor Information

The House of MinaLima is open daily from 11:00 AM to 6:45 PM, including bank holidays, with free admission. Located in a lively area of Soho, it is easily accessible by public transport, with nearby Tube stations including Oxford Circus, Tottenham Court Road, Leicester Square, and Piccadilly Circus. While the ground floor shop is wheelchair accessible, the gallery spaces on lower floors are reached via stairs, which may limit access for some visitors. The staff are knowledgeable and happy to answer questions about the exhibits and the design process.

The Perfect Stop for Potter Fans and Art Lovers

Whether you are a devoted Harry Potter fan or simply appreciate fine graphic design, the House of MinaLima offers a magical and intimate experience. It provides a unique opportunity to explore the visual storytelling behind some of the most beloved films of recent decades. Visitors can take their time wandering through the displays, discovering hidden details in the props and prints, and picking up unique souvenirs from the shop. The venue also hosts occasional special events and artist visits, adding to its vibrant cultural offering.

Soho’s Enchanting Cultural Gem

Nestled in one of London’s most dynamic neighborhoods, the House of MinaLima complements Soho’s rich artistic and theatrical heritage. Its location near theatres and other cultural landmarks makes it an ideal addition to a day exploring London’s West End. The gallery’s blend of historic charm and contemporary creativity captures the imagination, making it a must-visit for anyone interested in film art, design, or the magic of storytelling.