Ben & Jerry’s Travel Guide

Ben & Jerry's, located in the charming Waterbury Village, is more than just an ice cream shop; it's a cultural landmark that has become synonymous with deliciousness and social responsibility. Founded by Ben Cohen and Jerry Greenfield in 1978, this beloved brand has grown into a global sensation, but its heart remains in Vermont. Visitors can savor an impressive variety of flavors, from classic favorites like Cherry Garcia to inventive seasonal specials that highlight local ingredients. The vibrant shop is decorated with whimsical art and memorabilia celebrating the brand's quirky personality, making it an excellent photo opportunity. In addition to indulging in ice cream, visitors can explore the factory's fascinating history and learn about its commitment to sustainability and fair trade practices. Guided tours provide insight into the ice cream-making process and the company's dedication to social activism, making this experience as educational as it is delicious. Be sure to check out the fun flavor graveyard, where retired flavors are humorously commemorated. The shop offers a cozy outdoor seating area where guests can enjoy their treats surrounded by Vermont's stunning natural beauty. Perfect for families, friends, and solo travelers alike, Ben & Jerry's is a delightful stop on your Vermont adventure, ensuring that your trip is as sweet as the flavors they serve.