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Explore Virginia's Blue Ridge: Gateway to Adventure

Discover the stunning beauty and rich culture of Virginia's Blue Ridge—your ultimate destination for adventure, dining, and exploration.

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Virginia's Blue Ridge serves as the perfect starting point for tourists seeking to explore the stunning natural beauty and vibrant culture of the region. This tourist information center provides essential resources and guidance for experiencing the best attractions, outdoor activities, and events in and around Roanoke, Virginia. Visitors can enjoy the breathtaking Blue Ridge Mountains, local artisan shops, and delicious dining options that truly capture the essence of this picturesque area.

A brief summary to Visit Virginia's Blue Ridge

  • Monday 9 am-5 pm
  • Tuesday 9 am-5 pm
  • Wednesday 9 am-5 pm
  • Thursday 9 am-5 pm
  • Friday 9 am-5 pm
  • Saturday 9 am-5 pm
  • Sunday 9 am-5 pm

Local tips

  • Visit during the fall to experience the breathtaking foliage of the Blue Ridge Mountains.
  • Check the visitor center's schedule for local events and festivals happening during your stay.
  • Ask about guided tours for a more in-depth experience of the natural and cultural highlights.
  • Take advantage of the free maps and brochures available to plan your adventures efficiently.
  • Explore the nearby hiking trails for stunning views and outdoor activities suitable for all skill levels.
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Getting There

  • Car

    If you're traveling by car, head towards the nearest major road, which is US-221 S. From there, take the exit for US-460 E towards Roanoke. Continue on US-460 E for approximately 10 miles until you reach the exit for US-11 N. Merge onto US-11 N, then take a left onto Shenandoah Ave NE. The destination, Visit Virginia's Blue Ridge, will be on your right at 101 Shenandoah Ave NE, Roanoke, VA 24016.

  • Public Transportation

    For those using public transportation, start by taking a local bus to the nearest transit center. From Blue Ridge Highlands, you can use the Roanoke Valley Metro bus services. Look for the route that connects to the Roanoke City area. Once you arrive at the Roanoke Transit Center, transfer to the bus route that goes to downtown Roanoke. Get off at the stop nearest to Shenandoah Ave NE and walk about 0.5 miles north to reach Visit Virginia's Blue Ridge at 101 Shenandoah Ave NE.

  • Walking from Downtown Roanoke

    If you're already in downtown Roanoke, you can walk to Visit Virginia's Blue Ridge. Start at the Roanoke City Market, head northeast on Market St SE, and then turn left onto 1st St SE. Continue onto Shenandoah Ave NE, and you will find your destination at 101 Shenandoah Ave NE. This walk is approximately 1 mile and should take about 20 minutes.

  • Taxi/Ride Share

    For a more convenient option, consider using a taxi or ride-sharing service like Uber or Lyft. Simply enter the destination address '101 Shenandoah Ave NE, Roanoke, VA 24016' in the app, and a driver will pick you up from your location in Blue Ridge Highlands and take you directly to Visit Virginia's Blue Ridge. Taxi fares may vary, so be sure to check the estimated cost in the app before confirming your ride.

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Discover more about Visit Virginia's Blue Ridge

Virginia's Blue Ridge is not just a destination; it's the heart of outdoor adventure and cultural experiences in southwestern Virginia. This tourist information center is designed to assist visitors in navigating the myriad of attractions available in the region. From the majestic peaks of the Blue Ridge Mountains to the charming streets of Roanoke, every corner offers a unique experience waiting to be discovered. Whether you're interested in hiking scenic trails, visiting local wineries, or exploring the vibrant arts scene, the staff here are knowledgeable and eager to help you plan your perfect itinerary. As a focal point for tourism, the center provides brochures, maps, and advice on local events and must-see spots. Be sure to check out the seasonal festivals that showcase the rich heritage and community spirit of Roanoke. For those who appreciate the outdoors, the surrounding areas are home to some of the best hiking and biking trails, offering breathtaking views and opportunities for outdoor recreation. Families can also find kid-friendly activities and parks to enjoy, ensuring a memorable visit for all ages. In addition to the natural beauty, the Blue Ridge area is renowned for its culinary scene, featuring farm-to-table restaurants and local breweries. The staff at the visitor center can guide you to unique dining options that highlight the flavors of the region. Whether you're an adventure seeker, a history buff, or simply looking for a relaxing getaway, Virginia's Blue Ridge provides an abundance of experiences that promise to create lasting memories.

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