Discover Treasures at The Merchant General Store
Explore The Merchant General Store in Black River Falls for unique antiques, gifts, and home goods that capture the spirit of Wisconsin.
Nestled in the heart of Black River Falls, The Merchant General Store is a charming antique and gift shop that promises a delightful shopping experience for tourists. With a unique collection of antiques, home goods, and toys, visitors can find something special to take home as a memento of their trip.
A brief summary to The Merchant General Store
- 216 Main St, Black River Falls, Wisconsin, 54615, US
- +1715-284-5700
- Wednesday 11 am-4 pm
- Thursday 11 am-4 pm
- Friday 11 am-4 pm
- Saturday 11 am-4 pm
Local tips
- Visit during the week for a quieter shopping experience.
- Ask the staff about the store's history for a richer shopping experience.
- Keep an eye out for seasonal sales on unique items.
Discover more about The Merchant General Store
Iconic landmarks you can’t miss
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Markets, malls and hidden boutiques
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