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Best Things To Do in Purmamarca

Discover Purmamarca in Argentina, a charming village at the foot of the Hill of Seven Colors, offering vibrant markets, historic sites, and stunning landscapes in the Quebrada de Humahuaca.

Purmamarca: The Jewel of the Seven Colors Hill

Purmamarca is a picturesque village nestled at the base of the stunning Cerro de los Siete Colores (Hill of Seven Colors) in Argentina's Jujuy province. This small town is a gateway to incredible natural wonders and is rich in cultural heritage. The multicolored hill, with its striking hues of red, orange, yellow, green, and purple, is a sight to behold and draws visitors from around the world. Wander through the quaint streets lined with adobe houses and vibrant markets where local artisans sell handmade crafts, textiles, and souvenirs. The town’s central square, Plaza 9 de Julio, is a bustling hub surrounded by historic buildings and offers a glimpse into the traditional way of life. Nearby, the Santa Rosa de Lima Church, built in the 17th century, stands as a testament to the town's colonial past. For those seeking adventure, Purmamarca is an excellent base for exploring the surrounding Quebrada de Humahuaca, a UNESCO World Heritage site known for its dramatic landscapes and ancient ruins. Hiking, biking, and photography enthusiasts will find endless opportunities to capture the beauty of this unique region. The serene atmosphere, combined with the breathtaking scenery and rich cultural experiences, makes Purmamarca a must-visit destination in Argentina.

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