Purmamarca Travel Guide - Free Web & App

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Purmamarca
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Discover Purmamarca in Argentina, a charming village at the foot of the Hill of Seven Colors, offering vibrant markets, historic sites, and stunning landscapes in the Quebrada de Humahuaca.

Purmamarca is a picturesque village nestled at the base of the stunning Cerro de los Siete Colores (Hill of Seven Colors) in Argentina's Jujuy province. This small town is a gateway to incredible natural wonders and is rich in cultural heritage. The multicolored hill, with its striking hues of red, orange, yellow, green, and purple, is a sight to behold and draws visitors from around the world.
Read more about Purmamarca
Wander through the quaint streets lined with adobe houses and vibrant markets where local artisans sell handmade crafts, textiles, and souvenirs. The town’s central square, Plaza 9 de Julio, is a bustling hub surrounded by historic buildings and offers a glimpse into the traditional way of life. Nearby, the Santa Rosa de Lima Church, built in the 17th century, stands as a testament to the town's colonial past.
For those seeking adventure, Purmamarca is an excellent base for exploring the surrounding Quebrada de Humahuaca, a UNESCO World Heritage site known for its dramatic landscapes and ancient ruins. Hiking, biking, and photography enthusiasts will find endless opportunities to capture the beauty of this unique region. The serene atmosphere, combined with the breathtaking scenery and rich cultural experiences, makes Purmamarca a must-visit destination in Argentina.

When is the best time to visit Purmamarca?

Best: March–April, September · 23–28°C
Average daytime high and rainfall by month
MonthHigh (°C)Rainfall (mm)
January315
February316
March (best)284
April (best)233
May181
June140
July150
August200
September (best)261
October293
November324
December315

Getting to and around Purmamarca

How to get there

Purmamarca is located in the Jujuy Province of Argentina. The nearest major airport is Gobernador Horacio Guzmán International Airport in San Salvador de Jujuy, approximately 70 kilometers away. From the airport, you can take a taxi or a bus to Purmamarca, which typically takes around 1.5 hours by road. Another option is to fly into El Cadillal Airport in Salta, which is about 150 kilometers away, and then take a bus or rent a car for the scenic drive to Purmamarca.

Transportation

Purmamarca is a small village, and most of its attractions are within walking distance. For exploring the surrounding areas, renting a car can be a convenient option. Local buses and taxis are also available for short trips. The village is well-connected by road to nearby towns like Tilcara and Humahuaca, making it easy to explore the region.

Best attractions in Purmamarca

Purmamarca, a charming town in Argentina, offers visitors a unique blend of natural beauty and cultural richness. Set against the stunning backdrop of the Seven Colored Hill, tourists can explore the local market filled with vibrant handicrafts, taste traditional Andean cuisine, and embark on hikes through the striking landscape of the Quebrada de Humahuaca. History buffs will delight in the ancient ruins of the Pucara de Tilcara and the Iglesia de Santa Rosa de Lima, while adventure seekers can experience the thrill of horseback riding and mountain biking in the surrounding valleys. With its picturesque streets, welcoming locals, and endless opportunities for discovery, Purmamarca promises an unforgettable travel experience for all who visit.

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Best landmarks in Purmamarca

Purmamarca, a charming village in Argentina, offers visitors a unique blend of natural beauty and cultural heritage. The highlight of the area is the stunning Cerro de los Siete Colores, a mountain range displaying a vibrant spectrum of colors that will leave you in awe. Take a stroll through the quaint streets lined with adobe houses and artisanal shops, where you can immerse yourself in the local culture and pick up handmade souvenirs. Don't miss the lively artisan market in the main square, where you can sample traditional Andean dishes and shop for beautiful handicrafts. For history buffs, a visit to the historic Santa Rosa de Lima Church, dating back to the 17th century, is a must. Whether you're seeking adventure in the nearby Salinas Grandes salt flats or simply looking to relax in the picturesque surroundings, Purmamarca has something for every type of traveler.

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Explore Purmamarca on the map

Plan your trip on one map. See where the top attractions, landmarks, restaurants and hotels are, and book hotels and experiences in a few clicks.

Best restaurants in Purmamarca

Purmamarca's dining scene offers a vibrant and authentic culinary experience for visitors, with a mix of traditional Andean dishes and modern fusion cuisine. From cozy local eateries serving empanadas and locro, to upscale restaurants showcasing regional specialties like llama steak and quinoa salad, there is something for every palate. Enjoy breathtaking views of the colorful Cerro de los Siete Colores while savoring a delicious meal made with fresh, locally sourced ingredients. Don't miss the chance to try unique dishes like humitas and tamales, and immerse yourself in the rich flavors of the Andean culture.

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Best bars in Purmamarca

Experience the vibrant nightlife of Purmamarca, where the streets come alive with music and dance after sunset. Sample traditional Argentine cocktails at cozy bars, or immerse yourself in the local culture at lively nightclubs. Enjoy live music performances, dance the night away to Latin rhythms, and mingle with friendly locals and fellow travelers. Whether you prefer a laid-back evening or a more energetic night out, Purmamarca offers something for everyone to enjoy under the starlit sky.

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Best nightclubs in Purmamarca

Experience the vibrant nightlife of Purmamarca, where the streets come alive with music and dance after sunset. Sample traditional Argentine cocktails at cozy bars, or immerse yourself in the local culture at lively nightclubs. Enjoy live music performances, dance the night away to Latin rhythms, and mingle with friendly locals and fellow travelers. Whether you prefer a laid-back evening or a more energetic night out, Purmamarca offers something for everyone to enjoy under the starlit sky.

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Best shops in Purmamarca

Purmamarca offers a unique shopping experience for visitors, with its bustling market filled with colorful textiles, intricate handicrafts, and beautiful souvenirs. From traditional ponchos and rugs to handmade jewelry and ceramics, there is something for everyone to take home as a special memento of their trip. The market is a vibrant showcase of local culture and artistry, where visitors can interact with artisans and learn about the rich heritage of the region. Don't miss the chance to explore the winding streets and discover hidden gems in the shops and stalls of Purmamarca.

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Purmamarca essentials

Currency and Payment
The official currency in Argentina is the Argentine Peso (ARS). Credit cards are accepted in some hotels, restaurants, and shops, but it is advisable to carry cash, especially in smaller establishments and rural areas. ATMs are available in Purmamarca, but it is wise to withdraw sufficient cash in larger cities like San Salvador de Jujuy or Salta before traveling to ensure you have enough funds.
Safety
Purmamarca is generally a safe destination for tourists. However, like any travel destination, it is advisable to take standard precautions. Avoid walking alone at night in unfamiliar areas and keep an eye on your belongings in crowded places. There are no specific high-crime areas targeting tourists in Purmamarca, but it is always best to stay vigilant and aware of your surroundings.
Emergency Situations
In case of emergency, dial 911 for immediate assistance. The local police station and medical facilities are available in Purmamarca. It is recommended to have travel insurance that covers medical emergencies. For minor health issues, there are pharmacies in the village where you can purchase over-the-counter medications.
Do's and Don'ts
Fashion: Do dress in comfortable clothing suitable for walking and the varying weather conditions. Avoid wearing overly revealing clothing out of respect for local customs. Religion: Do be respectful when visiting religious sites, and avoid making loud noises or taking inappropriate photographs. Public Transport: Do be courteous to other passengers and keep noise levels down. Don't eat or drink on public transport. Greetings: Do greet people with a friendly 'Hola' and a handshake. Eating & Drinking: Do try local delicacies like empanadas and humitas. Don't refuse hospitality, as it is considered impolite.
Local Tips
To experience Purmamarca like a local, visit the local markets where you can buy fresh produce and traditional crafts. Engage with locals, as they are often friendly and willing to share stories about the village's history and culture. Don't miss the Cerro de los Siete Colores (Hill of Seven Colors) for a stunning natural spectacle. For a unique experience, attend a local festival or cultural event to immerse yourself in the local traditions.
Eve, your Evendo local guide

From Eve

Local phrases worth knowing

You don't need to get them perfect. A few words go a long way, and locals appreciate the effort.

6 phrase groups · English, local and pronunciation

Basics
EnglishLocalSay it
HelloHola[oh-lah]
GoodbyeChau[ch-ow]
YesSí[see]
NoNo[noh]
Please/You're welcomePor favor/De nada[por fah-vor/deh nah-dah]
Thank youGracias[grah-syahs]
Excuse me/SorryPerdón[pehr-dohn]
How are you?¿Cómo estás?[koh-moh ehs-tahs]
Fine. And you?Bien. ¿Y tú?[byen. ee too]
Do you speak English?¿Hablas inglés?[ah-blahs een-glehs]
I don't understandNo entiendo[noh ehn-tyen-doh]
Eating & Drinking
EnglishLocalSay it
I'd like to see the menu, pleaseMe gustaría ver el menú, por favor[meh goos-tah-ree-ah vehr ehl meh-noo, por fah-vor]
I don't eat meatNo como carne[noh koh-moh kahr-neh]
Cheers!¡Salud![sah-loohd]
I would like to pay, pleaseMe gustaría pagar, por favor[meh goos-tah-ree-ah pah-gahr, por fah-vor]
Emergencies
EnglishLocalSay it
Help!¡Ayuda![ah-yoo-dah]
Go away!¡Vete![veh-teh]
Call the Police!¡Llama a la Policía![yah-mah ah lah poh-lee-see-ah]
Call a doctor!¡Llama a un médico![yah-mah ah oon meh-dee-koh]
I'm lostEstoy perdido[eh-stoy pehr-dee-doh]
I'm illEstoy enfermo[eh-stoy ehn-fehr-moh]
Shopping
EnglishLocalSay it
I'd like to buy...Quisiera comprar...[kee-see-eh-rah kohm-prahr]
I'm just lookingSolo estoy mirando[soh-loh ehs-toy meer-ahn-doh]
How much is it?¿Cuánto cuesta?[kwan-toh kwes-tah]
That's too expensiveEs demasiado caro[ehs deh-mah-see-ah-doh kahr-oh]
Can you lower the price?¿Puede bajar el precio?[pweh-deh bah-har ehl pree-see-oh]
Time & Numbers
EnglishLocalSay it
What time is it?¿Qué hora es?[keh oh-rah ehs]
It's one o'clockEs la una[ehs lah oo-nah]
Half past (10)Y media (10)[ee meh-dee-ah (deez)]
MorningMañana[mah-nyah-nah]
AfternoonTarde[tahr-deh]
EveningNoche[noh-cheh]
YesterdayAyer[ah-yehr]
TodayHoy[oy]
TomorrowMañana[mah-nyah-nah]
1Uno[oo-noh]
2Dos[dohs]
3Tres[trehs]
4Cuatro[kwah-troh]
5Cinco[seen-koh]
6Seis[say-eess]
7Siete[see-eh-teh]
8Ocho[oh-choh]
9Nueve[nweh-veh]
10Diez[dyehs]
Transport & Directions
EnglishLocalSay it
Where's a/the...?¿Dónde está...?[dohn-deh ehs-tah]
What's the address?¿Cuál es la dirección?[kwahl ehs lah dee-rehk-syohn]
Can you show me (on the map)?¿Puedes mostrarme (en el mapa)?[pweh-dehs mohs-trahr-meh (ehn ehl mah-pah)]
When's the next (bus)?¿Cuándo es el próximo (colectivo)?[kwan-doh ehs ehl proh-see-moh (koh-lehk-tee-voh)]
A ticket (to ....)Un boleto (a ...)[oon boh-leh-toh (ah ...)]

History of Purmamarca

The Origins of Purmamarca

The name 'Purmamarca' comes from the Aymara language, meaning 'Desert Town'. The region has been inhabited for centuries, with evidence of early settlements dating back to pre-Inca times. The indigenous Omaguaca people, known for their advanced agricultural practices and trade networks, were among the earliest inhabitants.

The Arrival of the Incas

In the late 15th century, the Inca Empire expanded its reach into the northwestern regions of what is now Argentina. Purmamarca became an important stop along the Inca Road System, known as the Qhapaq Ñan, which facilitated trade and communication across the vast empire. The Incas left a lasting cultural and architectural influence on the area.

Spanish Conquest and Colonial Period

The arrival of Spanish conquistadors in the 16th century marked the beginning of a new era for Purmamarca. The Spanish imposed their language, religion, and administrative structures. The town's iconic Santa Rosa de Lima Church, built in 1648, stands as a testament to this colonial period. The church was constructed using adobe and features a distinctive thatched roof, reflecting a blend of indigenous and Spanish architectural styles.

The War of Independence

Purmamarca played a role in Argentina's struggle for independence from Spanish rule in the early 19th century. The region saw several skirmishes between the Spanish royalist forces and the Argentine patriots. Notably, the Battle of Humahuaca in 1817, which took place nearby, was a significant conflict in the Argentine War of Independence.

Cultural Heritage and Festivals

Purmamarca is renowned for its vibrant cultural heritage, which is celebrated through various festivals and events. The town hosts the annual Fiesta de la Pachamama in August, a traditional Andean festival honoring Mother Earth. During this time, locals and visitors participate in rituals, music, and dance to give thanks for the year's harvest and seek blessings for the future.

The Hill of Seven Colors

One of Purmamarca's most iconic landmarks is the Cerro de los Siete Colores, or Hill of Seven Colors. This natural wonder, formed over millions of years, displays a stunning array of colors due to the varying mineral content in the rock layers. The hill is a symbol of the region's geological history and attracts tourists from around the world.

Modern Development and Tourism

In recent decades, Purmamarca has seen a rise in tourism, driven by its rich history, cultural festivals, and natural beauty. The town has developed infrastructure to accommodate visitors, including boutique hotels, artisan markets, and guided tours. Despite these modern developments, Purmamarca has managed to preserve its traditional charm and continues to be a gateway to exploring the Andean culture and landscapes.

Purmamarca in Photos

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Evendo: Your Ultimate Travel Guide to Purmamarca

Discover Purmamarca with Evendo, a 100% free app-based travel guide covering top attractions, landmarks, restaurants, and more.

  • Comprehensive travel guide covering top attractions, landmarks, shops, bars, nightclubs, restaurants, hotels, tours, experiences, and activities.
  • Detailed information including images, descriptions, local tips, maps, and contact details.
  • Easy booking for hotels, tours, tickets, and experiences.
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Explore the vibrant culture and stunning landscapes of Purmamarca with Evendo, your all-in-one travel guide app. Plan, book, and enjoy your trip effortlessly.

  • Historical insights and travel essentials for Purmamarca.
  • Curated local tips for experiencing the city like a local.
  • User-friendly navigation and 'Near me' feature for easy exploration.
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  • 100% free to use with no in-app purchases or additional costs.

Imagine stepping into the breathtaking landscapes of Purmamarca, Argentina, armed with Evendo, your ultimate travel companion. This 100% free app-based travel guide brings the best of Purmamarca right to your fingertips, ensuring you make the most of your trip. From the iconic Cerro de los Siete Colores to the quaint streets of the village, Evendo provides detailed information on all the must-see attractions, landmarks, shops, bars, nightclubs, restaurants, hotels, tours, experiences, and activities.

Whether you're marveling at the vibrant colors of the Hill of Seven Colors, exploring the historic Santa Rosa de Lima Church, or indulging in local flavors at renowned restaurants like El Mesón, Evendo has you covered. Discover hidden gems, local tips, maps, and contact details to effortlessly navigate and enrich your journey.

With Evendo, booking hotels, tours, tickets, and experiences in Purmamarca is a breeze. Say goodbye to the hassle of searching for what to see and do, and let Evendo be your guide to an unforgettable adventure. Dive deep into the history of Purmamarca, access essential travel information, and experience the city like a local with curated tips and the 'Near me' feature. And the best part? Evendo is completely free to use, with no in-app purchases or hidden costs.

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