Purmamarca, Argentina Travel Guide

Discover Purmamarca in Argentina, a charming village at the foot of the Hill of Seven Colors, offering vibrant markets, historic sites, and stunning landscapes in the Quebrada de Humahuaca.

Purmamarca is a picturesque village nestled at the base of the stunning Cerro de los Siete Colores (Hill of Seven Colors) in Argentina's Jujuy province. This small town is a gateway to incredible natural wonders and is rich in cultural heritage. The multicolored hill, with its striking hues of red, orange, yellow, green, and purple, is a sight to behold and draws visitors from around the world. Wander through the quaint streets lined with adobe houses and vibrant markets where local artisans sell handmade crafts, textiles, and souvenirs. The town’s central square, Plaza 9 de Julio, is a bustling hub surrounded by historic buildings and offers a glimpse into the traditional way of life. Nearby, the Santa Rosa de Lima Church, built in the 17th century, stands as a testament to the town's colonial past. For those seeking adventure, Purmamarca is an excellent base for exploring the surrounding Quebrada de Humahuaca, a UNESCO World Heritage site known for its dramatic landscapes and ancient ruins. Hiking, biking, and photography enthusiasts will find endless opportunities to capture the beauty of this unique region. The serene atmosphere, combined with the breathtaking scenery and rich cultural experiences, makes Purmamarca a must-visit destination in Argentina.

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Purmamarca.

Visit early in the morning to see the Hill of Seven Colors at its most vibrant.
Bring cash, as many local vendors and small businesses do not accept credit cards.
Wear comfortable shoes for walking, as the village streets are cobblestone.
Stay hydrated and use sun protection, as the high altitude can lead to dehydration and sunburn.
Try the local cuisine, especially the empanadas and tamales.

Explore Purmamarca: Things to Do, Places to Eat, Hotels & More

Handpicked recommendations for top attractions, local dining, accommodations, and more

Best attractions in Purmamarca

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Best Attractions

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9th of July Square

Discover the serene beauty and vibrant culture of 9th of July Square in Purmamarca, a must-visit park in the heart of Jujuy Province, Argentina.

4.6

Paseo de Los Colorados

Explore the vibrant landscapes of Paseo de Los Colorados in Purmamarca, a stunning hiking area showcasing nature's colorful artistry.

4.8

Mirador panoramico de Purmamarca

Experience the breathtaking vistas of the Hill of Seven Colors at the Mirador Panoramico de Purmamarca in Argentina's stunning Jujuy Province.

4.8

Santa Rosa de Lima Church

Discover the enchanting Santa Rosa de Lima Church in Purmamarca - a stunning blend of history, culture, and breathtaking Andean scenery.

4.5

Best landmarks in Purmamarca

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Comienzo Quebrada de las Señoritas

Discover the breathtaking beauty of Comienzo Quebrada de las Señoritas in Jujuy Province, a hiker's paradise filled with stunning landscapes and vibrant rock formations.

4.8

Cerro de los Siete Colores Viewpoint

Experience the breathtaking beauty of Argentina's Cerro de los Siete Colores, a geological masterpiece showcasing nature's vibrant palette in Purmamarca.

4.8

9th of July Square

Experience the vibrant heart of Purmamarca at 9th of July Square: culture, crafts, and stunning views of the iconic Hill of Seven Colors.

4.6

Cerro de los Siete Colores

Discover the breathtaking beauty of Cerro de los Siete Colores in Purmamarca, Argentina, a geological wonder with vibrant hues and rich history.

4.8

Best restaurants in Purmamarca

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El Rincón de Claudia Vilte

Experience authentic Argentinian flavors at El Rincón de Claudia Vilte in Purmamarca - a must-visit cafeteria known for its delightful pizzas and warm atmosphere.

3.9

Los Morteros

Discover authentic Argentinian flavors at Los Morteros in Purmamarca - where culinary tradition meets local wines amid stunning mountain views.

4.5

Kuntur Resto Bar

Experience authentic Argentinian cuisine at Kuntur Resto Bar in Purmamarca - where every dish tells a story!

4.3

Ruta 52 Cafeteria Restaurante

Discover authentic Argentine cuisine amidst breathtaking landscapes at Ruta 52 Cafeteria Restaurante in Purmamarca.

4.6

Best bars in Purmamarca

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Los Morteros

Discover the heart of Argentinian cuisine at Los Morteros in Purmamarca, where exquisite dishes and fine wines await you amidst stunning mountain views.

4.5

Kuntur Resto Bar

Experience the authentic flavors of Jujuy at Kuntur Resto Bar, nestled in the charming town of Purmamarca.

4.3

Bramasole

Savor the flavors of Argentina at Bramasole, a grill restaurant in Purmamarca, surrounded by breathtaking mountain views.

3.9

El morado bar cafe

Experience the charm of El Morado Bar Café in Purmamarca, where local flavors meet breathtaking views in a cozy atmosphere.

4.6

Best nightclubs in Purmamarca

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Los Morteros

Indulge in authentic Argentinian cuisine and exquisite wines at Los Morteros, a culinary gem in the heart of Purmamarca.

4.5

Kuntur Resto Bar

Discover the flavors of Argentina at Kuntur Resto Bar, a beautiful dining spot in Purmamarca offering local cuisine and stunning views.

4.3

Pedro Pan

Experience the vibrant flavors and lively atmosphere at Pedro Pan, the must-visit bar and restaurant in Purmamarca, Jujuy Province.

4.7

La Casa del Sol

Discover the flavors of Jujuy Province at La Casa del Sol, a charming bar and restaurant in Purmamarca offering local delicacies and a cozy atmosphere.

4.4

Best shops in Purmamarca

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Feria Artesanal de Purmamarca

Explore the vibrant Feria Artesanal de Purmamarca, a local artisan market showcasing unique crafts and exquisite flavors set against breathtaking landscapes.

4.6

Tejidos Llama Negra

Explore the colorful world of Tejidos Llama Negra in Purmamarca, where authentic Argentine textiles and vibrant handicrafts await every visitor.

4.4

Buenas Costumbres

Discover unique clothing and artisan crafts at Buenas Costumbres, a charming store in the heart of Purmamarca, Argentina.

4.4

Regionales Purmamarca II

Explore Regionales Purmamarca II for authentic Argentine crafts and fashion accessories in the heart of Jujuy Province.

4.7

Explore Purmamarca on the Map

A handpicked selection of must-see spots in Purmamarca, mapped for you.

Purmamarca Essentials

Purmamarca is located in the Jujuy Province of Argentina. The nearest major airport is Gobernador Horacio Guzmán International Airport in San Salvador de Jujuy, approximately 70 kilometers away. From the airport, you can take a taxi or a bus to Purmamarca, which typically takes around 1.5 hours by road. Another option is to fly into El Cadillal Airport in Salta, which is about 150 kilometers away, and then take a bus or rent a car for the scenic drive to Purmamarca.
Purmamarca is a small village, and most of its attractions are within walking distance. For exploring the surrounding areas, renting a car can be a convenient option. Local buses and taxis are also available for short trips. The village is well-connected by road to nearby towns like Tilcara and Humahuaca, making it easy to explore the region.
The official currency in Argentina is the Argentine Peso (ARS). Credit cards are accepted in some hotels, restaurants, and shops, but it is advisable to carry cash, especially in smaller establishments and rural areas. ATMs are available in Purmamarca, but it is wise to withdraw sufficient cash in larger cities like San Salvador de Jujuy or Salta before traveling to ensure you have enough funds.
Purmamarca is generally a safe destination for tourists. However, like any travel destination, it is advisable to take standard precautions. Avoid walking alone at night in unfamiliar areas and keep an eye on your belongings in crowded places. There are no specific high-crime areas targeting tourists in Purmamarca, but it is always best to stay vigilant and aware of your surroundings.
In case of emergency, dial 911 for immediate assistance. The local police station and medical facilities are available in Purmamarca. It is recommended to have travel insurance that covers medical emergencies. For minor health issues, there are pharmacies in the village where you can purchase over-the-counter medications.
Fashion: Do dress in comfortable clothing suitable for walking and the varying weather conditions. Avoid wearing overly revealing clothing out of respect for local customs. Religion: Do be respectful when visiting religious sites, and avoid making loud noises or taking inappropriate photographs. Public Transport: Do be courteous to other passengers and keep noise levels down. Don't eat or drink on public transport. Greetings: Do greet people with a friendly 'Hola' and a handshake. Eating & Drinking: Do try local delicacies like empanadas and humitas. Don't refuse hospitality, as it is considered impolite.
To experience Purmamarca like a local, visit the local markets where you can buy fresh produce and traditional crafts. Engage with locals, as they are often friendly and willing to share stories about the village's history and culture. Don't miss the Cerro de los Siete Colores (Hill of Seven Colors) for a stunning natural spectacle. For a unique experience, attend a local festival or cultural event to immerse yourself in the local traditions.

When is the best time to visit Purmamarca?

With Eve

Useful Local Phrases for Purmamarca

You don't need to speak the language perfectly. Even learning a few simple words can make conversations warmer—and locals usually appreciate the effort.

— Eve

6 phrase groups English + pronunciation

Here are the phrases I use most often in Purmamarca. Try a few—you'll be surprised how far they go! 😊
❤️

- HelloHola
  [oh-lah]
- GoodbyeChau
  [ch-ow]
- YesSí
  [see]
- NoNo
  [noh]
- Please/You're welcomePor favor/De nada
  [por fah-vor/deh nah-dah]
- Thank youGracias
  [grah-syahs]
- Excuse me/SorryPerdón
  [pehr-dohn]
- How are you?¿Cómo estás?
  [koh-moh ehs-tahs]
- Fine. And you?Bien. ¿Y tú?
  [byen. ee too]
- Do you speak English?¿Hablas inglés?
  [ah-blahs een-glehs]
- I don't understandNo entiendo
  [noh ehn-tyen-doh]
- I'd like to see the menu, pleaseMe gustaría ver el menú, por favor
  [meh goos-tah-ree-ah vehr ehl meh-noo, por fah-vor]
- I don't eat meatNo como carne
  [noh koh-moh kahr-neh]
- Cheers!¡Salud!
  [sah-loohd]
- I would like to pay, pleaseMe gustaría pagar, por favor
  [meh goos-tah-ree-ah pah-gahr, por fah-vor]
- Help!¡Ayuda!
  [ah-yoo-dah]
- Go away!¡Vete!
  [veh-teh]
- Call the Police!¡Llama a la Policía!
  [yah-mah ah lah poh-lee-see-ah]
- Call a doctor!¡Llama a un médico!
  [yah-mah ah oon meh-dee-koh]
- I'm lostEstoy perdido
  [eh-stoy pehr-dee-doh]
- I'm illEstoy enfermo
  [eh-stoy ehn-fehr-moh]
- I'd like to buy...Quisiera comprar...
  [kee-see-eh-rah kohm-prahr]
- I'm just lookingSolo estoy mirando
  [soh-loh ehs-toy meer-ahn-doh]
- How much is it?¿Cuánto cuesta?
  [kwan-toh kwes-tah]
- That's too expensiveEs demasiado caro
  [ehs deh-mah-see-ah-doh kahr-oh]
- Can you lower the price?¿Puede bajar el precio?
  [pweh-deh bah-har ehl pree-see-oh]
- What time is it?¿Qué hora es?
  [keh oh-rah ehs]
- It's one o'clockEs la una
  [ehs lah oo-nah]
- Half past (10)Y media (10)
  [ee meh-dee-ah (deez)]
- MorningMañana
  [mah-nyah-nah]
- AfternoonTarde
  [tahr-deh]
- EveningNoche
  [noh-cheh]
- YesterdayAyer
  [ah-yehr]
- TodayHoy
  [oy]
- TomorrowMañana
  [mah-nyah-nah]
- 1Uno
  [oo-noh]
- 2Dos
  [dohs]
- 3Tres
  [trehs]
- 4Cuatro
  [kwah-troh]
- 5Cinco
  [seen-koh]
- 6Seis
  [say-eess]
- 7Siete
  [see-eh-teh]
- 8Ocho
  [oh-choh]
- 9Nueve
  [nweh-veh]
- 10Diez
  [dyehs]
- Where's a/the...?¿Dónde está...?
  [dohn-deh ehs-tah]
- What's the address?¿Cuál es la dirección?
  [kwahl ehs lah dee-rehk-syohn]
- Can you show me (on the map)?¿Puedes mostrarme (en el mapa)?
  [pweh-dehs mohs-trahr-meh (ehn ehl mah-pah)]
- When's the next (bus)?¿Cuándo es el próximo (colectivo)?
  [kwan-doh ehs ehl proh-see-moh (koh-lehk-tee-voh)]
- A ticket (to ....)Un boleto (a ...)
  [oon boh-leh-toh (ah ...)]

History of Purmamarca

The name 'Purmamarca' comes from the Aymara language, meaning 'Desert Town'. The region has been inhabited for centuries, with evidence of early settlements dating back to pre-Inca times. The indigenous Omaguaca people, known for their advanced agricultural practices and trade networks, were among the earliest inhabitants.
In the late 15th century, the Inca Empire expanded its reach into the northwestern regions of what is now Argentina. Purmamarca became an important stop along the Inca Road System, known as the Qhapaq Ñan, which facilitated trade and communication across the vast empire. The Incas left a lasting cultural and architectural influence on the area.
The arrival of Spanish conquistadors in the 16th century marked the beginning of a new era for Purmamarca. The Spanish imposed their language, religion, and administrative structures. The town's iconic Santa Rosa de Lima Church, built in 1648, stands as a testament to this colonial period. The church was constructed using adobe and features a distinctive thatched roof, reflecting a blend of indigenous and Spanish architectural styles.
Purmamarca played a role in Argentina's struggle for independence from Spanish rule in the early 19th century. The region saw several skirmishes between the Spanish royalist forces and the Argentine patriots. Notably, the Battle of Humahuaca in 1817, which took place nearby, was a significant conflict in the Argentine War of Independence.
Purmamarca is renowned for its vibrant cultural heritage, which is celebrated through various festivals and events. The town hosts the annual Fiesta de la Pachamama in August, a traditional Andean festival honoring Mother Earth. During this time, locals and visitors participate in rituals, music, and dance to give thanks for the year's harvest and seek blessings for the future.
One of Purmamarca's most iconic landmarks is the Cerro de los Siete Colores, or Hill of Seven Colors. This natural wonder, formed over millions of years, displays a stunning array of colors due to the varying mineral content in the rock layers. The hill is a symbol of the region's geological history and attracts tourists from around the world.
In recent decades, Purmamarca has seen a rise in tourism, driven by its rich history, cultural festivals, and natural beauty. The town has developed infrastructure to accommodate visitors, including boutique hotels, artisan markets, and guided tours. Despite these modern developments, Purmamarca has managed to preserve its traditional charm and continues to be a gateway to exploring the Andean culture and landscapes.