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Letrero Ushuaia: The End of the World Landmark

Capture your journey to the world's end at the iconic Letrero Ushuaia, a must-visit landmark in Argentina's southernmost city.

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The Letrero Ushuaia, or Ushuaia Sign, is an iconic photo opportunity for visitors to Ushuaia, Argentina, the world's southernmost city. The colorful sign proclaims 'Ushuaia, Fin del Mundo' (Ushuaia, End of the World) and provides a memorable backdrop with the Beagle Channel and surrounding mountains.

A brief summary to Letrero Ushuaia

  • Ushuaia, Tierra del Fuego Province, AR
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Local tips

  • Visit early in the morning or late in the afternoon to avoid crowds and get the best lighting for your photos.
  • Check the weather forecast before you go, as Ushuaia's weather can change quickly. Dress in layers to stay comfortable.
  • Take your time and enjoy the views of the Beagle Channel and the surrounding mountains.
  • Explore the nearby waterfront area, including the Paseo de las Rosas and the artisan market.
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Getting There

  • Walking

    From the Ushuaia city center, the Letrero Ushuaia is easily accessible by walking along the waterfront. Head east along Avenida Maipu, following the coastline. The walk is approximately 15-20 minutes, offering scenic views of the Beagle Channel. There are no costs involved in walking to the sign.

  • Taxi

    Taxis are readily available throughout Ushuaia. A short taxi ride from the city center to Letrero Ushuaia will take around 5-10 minutes, depending on traffic. The estimated cost is ARS 500-800. Confirm the fare with the driver before starting your journey. Taxis accept cash and sometimes credit cards.

  • Public Transport

    Ushuaia has a public bus system. Take bus line A, B, or C. Check the 'Mi Bondi' app for the most up-to-date schedules and routes. The bus will drop you off near the waterfront, from where it is a short walk to the Letrero Ushuaia. A single bus fare costs approximately ARS 50-100, payable with a SUBE card.

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Discover more about Letrero Ushuaia

The Letrero Ushuaia is more than just a sign; it's a symbol of reaching the world's end, a place of unique beauty and historical significance. This landmark is a must-see for anyone visiting Ushuaia, offering a tangible connection to the spirit of adventure and exploration that defines this remote city. The original sign, a wooden structure adorned with a naive-style painting of Ushuaia, was created by artist Elsa Zaparart in 1995. Commissioned by the Municipal Tourist Office, it was initially placed on the coast, east of the port entrance. Over the years, the sign has been relocated several times due to coastal reforms. Today, the Letrero Ushuaia remains a popular spot for tourists to capture their journey to the 'End of the World'. The sign provides a perfect photo opportunity, with the Beagle Channel and the majestic Andes Mountains completing the scene. It's a place to reflect on the journey, the history of Ushuaia, and the raw beauty of Tierra del Fuego.

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