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Cartel Ushuaia: End of the World Photo Op

Capture the ultimate souvenir photo at the iconic Ushuaia sign, marking your visit to the world's southernmost city.

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The Cartel Ushuaia, also known as Letrero Ushuaia, is an iconic sign marking Ushuaia as the southernmost city in the world. It's a popular spot for tourists to capture a memorable photo with the Beagle Channel and snow-capped Martial Mountains in the background.

A brief summary to Cartel Ushuaia

Local tips

  • Visit early in the morning or late in the evening to avoid crowds and get the best lighting for your photos.
  • Check out the nearby Bahía Encerrada for birdwatching and scenic walks.
  • Combine your visit with a walk along the waterfront to explore other attractions in Ushuaia.
  • Consider a walking tour that includes the Cartel Ushuaia to learn about the area's history and culture.
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Getting There

  • Walking

    From the Ushuaia tourist information center near the port, head west along the waterfront. The Cartel Ushuaia is approximately a mile away, about a 10-12 minute walk. There are no specific costs involved in walking to the location.

  • Public Transport

    Ushuaia has public bus lines (A, B, and C) that operate within the city. Check the 'Mi Bondi' app for bus stop locations and arrival times. The SUBE card is required to use the bus. Bus fare is ARS 6.80 as of 2017. Determine the nearest bus stop to your location and the Cartel Ushuaia, and take the appropriate bus line. Then walk a short distance to the landmark.

  • Taxi

    Taxis are readily available in Ushuaia. A taxi from the city center to the Cartel Ushuaia is a short ride. The base fare for a taxi is approximately US$1, with an additional cost of US$0.5 per kilometer. A 5km ride would cost approximately US$3.5. Ensure the taxi uses a meter for a trustworthy fare.

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Discover more about Cartel Ushuaia

Cartel Ushuaia is more than just a photo opportunity; it's a symbol of Ushuaia's unique location and history. Situated on Luis Pedro Fique avenue, the landmark offers panoramic views of the Martial Mountains and the Beagle Channel. The sign has become an essential stop for tourists, providing an opportunity to reflect on the past while soaking in the breathtaking scenery. Cartel Ushuaia stands as a poignant memorial honoring the soldiers who lost their lives in a tragic chapter of Argentina's history. This striking tribute not only serves as a reminder of sacrifice but also offers visitors panoramic views of the stunning landscapes that define Tierra del Fuego. Beyond the sign itself, the surrounding area offers various activities. Visitors can explore hiking trails, observe local wildlife, and immerse themselves in the vibrant local culture. The nearby Bahía Encerrada (Enclosed Bay) features trails for birdwatching, with over 50 species to spot during spring and summer. The location is easily accessible 24/7, making it a convenient stop for early risers and night owls alike.

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