Noy Factory: Yerevan's Storied Brandy House

The Noy Factory, nestled in Yerevan, stands as one of the Caucasus region's oldest and most esteemed cognac and winemaking enterprises. Founded in 1877 by Nerses Tairyan, a visionary Armenian merchant, the factory occupies a historic site within the ancient Erivan Fortress. This location, steeped in history, adds to the allure of the factory, which has retained its original architectural charm. Originally established as a wine production facility, the factory soon expanded to include brandy production. In the early 20th century, under the ownership of Nikolay Shustov, it gained prominence as a major cognac producer within the Russian Empire. During the Soviet era, the factory continued its operations, adapting to the new economic conditions while maintaining its reputation for quality. After a period of abandonment following Armenia's independence in 1991, the factory was revitalized in 2002 by businessman Gagik Tsarukyan, who invested significantly in its restoration and modernization. Today, the Noy Factory is known for its high-quality wines and brandies, crafted from local grapes using traditional methods. Visitors can take guided tours of the factory, exploring its historic halls, cellars, and tasting rooms. These tours offer insights into the winemaking process and the factory's rich history, with tastings of its award-winning brandies. The factory also hosts special events and workshops, providing immersive experiences into Armenian winemaking.