Noy Factory: Yerevan's Storied Brandy House

The Noy Factory, officially known as the Yerevan Noy Brandy-Wine-Vodka Factory, stands as a testament to Armenia's enduring winemaking traditions. Founded in 1877 by Nerses Tairyan, the factory occupies the historic site of the Erivan Fortress, offering a unique blend of history and viticulture. Originally established for wine production, the factory soon expanded to include brandy, quickly gaining recognition throughout the Russian Empire. In the early 20th century, it was acquired by Nikolay Shustov, further solidifying its reputation. During the Soviet era, the factory continued to operate, adapting to new political and economic conditions while maintaining its status as a leading producer. After Armenia's independence in 1991, the factory faced challenges but was revitalized in 2002 through privatization and significant investments. Today, the Noy Factory is known for its high-quality wines and brandies, crafted using traditional methods and local grape varieties. Visitors can explore the historic cellars, learn about the brandy-making process, and sample the factory's award-winning products. The factory also houses a museum showcasing its history and contributions to Armenian culture. The location of the factory within the ancient Erivan Fortress adds to its allure, blending industrial heritage with historical significance. According to legend, Noah's Ark landed on Mount Ararat, and winemaking traditions have been present in the region since ancient times. This deep-rooted history and commitment to quality make the Noy Factory a must-visit destination for those seeking to experience Armenia's rich cultural and culinary heritage.