Pinzgau Bräu, Zell am See Travel Guide
Free Guide: Experience Pinzgau's bold craft beers from a 10hl brewhouse using local malts and Hallertauer hops, bottled in swing-tops amid Grossglockner alpine shadows.
A brief summary of Pinzgau Bräu
Experience Pinzgau's bold craft beers from a 10hl brewhouse using local malts and Hallertauer hops, bottled in swing-tops amid Grossglockner alpine shadows.
Nestled in the rugged embrace of the Salzburger Pinzgau, Pinzgau Bräu crafts authentic beers using local malts and hops from a compact 10-hectoliter brewhouse. Founded in 2015 by master brewer Hans Peter Hochstaffl, this family-run operation bottles 100% bottle-fermented varieties in reusable swing-top flasks, offering a taste of regional brewing heritage amid alpine landscapes. Visitors to the farm shop discover Bernsteinfarbenes Bockbier and other specialties, evoking the thirst-quenching diversity of Pinzgau's craft beer scene. A stop here reveals the hands-on artistry behind every pour, connecting travelers to the area's malting and hopping traditions.
On-site amenities
Restrooms
Opening hours
- Mon8 am–12 pm
- Tue8 am–12 pm
- Wed8 am–12 pm
- Thu8 am–12 pm
- Fri8 am–12 pm
- SatClosed
- SunClosed
Opening hours as listed on the venue’s Google Business Profile. Hours can change for services and special events, so check with the venue before you go.
- Address
- Glocknerstraße 60, 5671 Bruck an der Großglocknerstraße
- Phone
- Website
Getting there
Driving
Bus
Cycling
Discover more about Pinzgau Bräu
Origins and Brewing Heritage
Pinzgau Bräu emerged in the summer of 2015 when Hans Peter Hochstaffl, a brewer with over a decade of experience in Salzburg's beer scene, launched his own venture in Bruck an der Großglocknerstraße. Situated along the iconic Glocknerstraße at number 60, the brewery embodies the resilient spirit of the Pinzgau region, where alpine air and pure water sources have long fueled traditional brewing. Hochstaffl's background includes 13 years at Salzburg's Weisse brewery, bringing refined techniques to this independent operation focused on regional conquest.
The Art of Craft Production
At the heart of Pinzgau Bräu lies a 10-hectoliter sudwerk, meticulously equipped to produce handcrafted beers from Plohberger malts and Hallertauer aroma hops. Every batch undergoes 100% bottle fermentation, resulting in lively, unfiltriert profiles that capture the essence of local ingredients. Standouts include the bernsteinfarbenes, fruchtiges Bockbier with 16.5° Stammwürze and 6.9% alcohol, delicately balanced with fine hopping. Beers are packaged in Mehrwegflaschen with Bügelverschluss, promoting sustainability while delivering a spectrum of flavors from crisp lagers to robust bocks.
Visitor Experience at the Brewery
The Brauerei-Shop serves as the gateway for enthusiasts, offering direct-from-the-source purchases that immerse visitors in the brewing process. The atmosphere hums with the subtle scents of fermenting wort and roasted malts, evoking a sense of timeless craftsmanship amid industrial kettles and oak barrels. Travelers witness the precision of small-batch production, where regional pride translates into bottles ready for the road. This isn't a polished tourist trap but a working brewhouse where the rhythm of daily suds dictates the vibe.
Regional Context and Alpine Setting
Bruck an der Großglocknerstraße positions Pinzgau Bräu as a perfect prelude to Grossglockner High Alpine Road adventures, its location channeling the raw energy of surrounding peaks. The Pinzgau valley's malting heritage infuses each brew, linking the site to broader SalzburgerLand traditions along the Via Culinaria. Here, beer becomes a liquid chronicle of the landscape—hops from nearby fields, malts echoing highland grains—offering a sensory bridge to the area's agricultural soul.
What to Expect on a Visit
Expect an unpretentious dive into beer-making authenticity: shelves lined with swing-top bottles, the faint hiss of carbonation, and tales from Hochstaffl's tenure shared through product labels. The experience rewards those seeking substance over spectacle, with opportunities to sample the diversity that quenches the 'Durst nach Vielfalt.' Depart with provisions for picnics amid the Hohe Tauern or evenings by alpine fires, carrying flavors that linger like mountain echoes.
Legacy in Pinzgau's Beer Landscape
Pinzgau Bräu stands as a beacon for craft revival in a region dominated by larger producers, its beers stocked in local Raiffeisen warehouses and beyond. This micro-operation challenges mass-market norms, prioritizing quality and locality in every pour. For travelers tracing Austria's brewing trails, it delivers an intimate encounter with the craft that defines Pinzgau's identity.
Evendo Review Centre
Guest reviews
Best time to go
Quietest: Jan, Feb & Mar · before 11am
Busy times are Evendo estimates for a typical year, to help you plan. Actual crowds vary with events, school holidays and the weather.
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