The Chocolate Line, West Flanders Travel Guide

Name: The Chocolate Line
Address: Simon Stevinplein 19, Bruges, 8000, BE
Telephone: +3250341090
Price range: 3
Rating: 4.6

4.6 (4018)

Bruges' premier bean-to-bar chocolate haven where Dominique Persoone's wild innovations meet ethical cacao sourcing in a vibrant historic square.

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The Chocolate Line

The Chocolate Line is a renowned artisanal chocolate shop in Bruges, founded by Dominique Persoone. Located on Simon Stevinplein, it offers innovative chocolates from bean-to-bar production, unique creations like chocolate lipstick, and limited vegan options. Experience the world of flavors in a bustling historic square setting.

A brief summary to The Chocolate Line

Simon Stevinplein 19, Bruges, Brugge, 8000, BE
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Duration: 0.25 to 1 hours
Mid ranged
Indoor
Mobile reception: 5 out of 5

Monday 10:30 am-6:30 pm
Tuesday 9:30 am-6:30 pm
Wednesday 9:30 am-6:30 pm
Thursday 9:30 am-6:30 pm
Friday 9:30 am-6:30 pm
Saturday 9:30 am-6:30 pm
Sunday 10:30 am-6:30 pm

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring The Chocolate Line.

Visit early morning to avoid crowds and enjoy quieter bean-to-bar demonstrations.
Sample Tiger Mango praline, a fan favorite, and explore vegan-labeled boxes.
Check for seasonal collections like Love or Deluxe for unique gifting.

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Other nearby places you may find interesting

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De Kuppe

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Hill 60 Restaurant

Chocolalino

Explore The Chocolate Line on the Map

A handpicked selection of must-see spots near The Chocolate Line, mapped for you.

Getting There

Walking

5-10 min walk from Bruges Station or Markt square; free, flat paths through pedestrian center.
Bus

Bus to Sint-Salvatorskathedraal stop (512816), 2-min walk; €2-3 one-way, frequent service.
Parking

Centrum-'t Zand car park, 10-min walk; €15-20/day, public transport links nearby.

For the on-the-go comforts that matter to you

Drink Options

Discover more about The Chocolate Line

History and Founders

Dominique Persoone established The Chocolate Line in 1992 alongside Fabienne, transforming it into a global chocolate phenomenon. Known as Bruges' Willy Wonka, Persoone has collaborated with The Rolling Stones on chocolate shooters and created edible art for Spencer Tunick. His son Julius continues the legacy with cutting-edge innovations, including pralines for medical relief and the Julius Chocolate Bar opened in 2025.

Bean-to-Bar Production

At the Bruges shop on Simon Stevinplein 19, visitors witness the complete "Tree to Bar" process. From roasting and peeling cacao beans sourced worldwide—including Criollo from his Yucatán plantation—to crafting fragrant chocolate paste, production emphasizes small-batch quality over industrial standardization. This back-to-basics approach highlights subtle flavors from niche cocoa farmers.

Innovative Creations

The shop features extravagant pralines like Tiger Mango, chocolate lipstick, cocoa-beeswax sticks, and collections such as Love Collection, Classic Collection, and Megabox Deluxe. Prices reflect premium quality, with items from €4.25 for hearts to €143.50 for deluxe boxes. Vegan options exist but are limited and experimental.

Social and Sustainable Impact

Persoone's commitment extends to social projects: a chocolate factory in Virunga, Congo, protects wildlife and creates jobs. These efforts blend craftsmanship with ethical sourcing, making The Chocolate Line more than a shop—it's a hub of culinary and humanitarian innovation.

Visitor Experience

Nestled in lively Simon Stevinplein, the store draws crowds for its vast selection. Open daily from 9:30 AM to 6:30 PM (10:30 AM Mondays and Sundays), it's ideal for tastings and gifts. Nearby attractions include Sint-Salvatorskathedraal and 't Zand parking.