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Praia de Jurerê: Florianópolis's Glamorous Beach

Experience the upscale charm of Praia de Jurerê in Florianópolis, where pristine beaches meet luxury amenities and vibrant nightlife.

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Praia de Jurerê, located in Florianópolis, is known for its clear waters, fine sand, and upscale atmosphere. Divided into Jurerê Tradicional and Jurerê Internacional, it offers a mix of traditional charm and modern luxury.

A brief summary to Praia de Jurere

  • Florianópolis, Canasvieiras, State of Santa Catarina, BR
  • Visit website

Local tips

  • Visit during the weekdays to avoid crowded weekends and enjoy a more peaceful experience.
  • Try local seafood dishes at beachside restaurants for an authentic taste of the region.
  • Bring sunscreen and stay hydrated, as the sun can be intense, especially during summer.
  • Explore nearby nature trails for a refreshing change of scenery and stunning views.
  • Check local event schedules for beach parties and live music for an exciting nightlife experience.
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Getting There

  • Public Transport

    From Florianópolis city center, head to the Terminal Rodoviário Rita Maria. Purchase a ticket for a bus to Jurerê Internacional; buses are frequently available. The bus ride takes approximately 30-40 minutes. A bus tour costs R$4.50, and can be paid in cash on the bus. Alternatively, a tourist pass ('passe rápido') can be purchased for R$3, and charged for multiple rides. One ride with the pass costs R$4.38. From Canasvieiras, take a local bus heading toward Jurerê Internacional. Look for bus route signs indicating Jurerê. The bus will drop you at the main road, from where you can walk towards the beach (about a 10-15 minute walk).

  • Taxi/Ride-sharing

    Use a ride-sharing app like Uber or hail a taxi. Set your destination to 'Jurerê Internacional, Florianópolis'. The journey will take approximately 25-35 minutes, depending on traffic. Confirm the location with the driver if they are unfamiliar with the area. The average cost of local transportation per day is R$68. Taxi fare from Florianópolis Airport to the city center typically costs around €8.25 (BRL 50). There is a higher base rate of €1.35 (BRL 8.40) for taxis departing from the airport. A fee of €0.30 (BRL 2) per piece will be added for heavy suitcases.

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Discover more about Praia de Jurere

Praia de Jurerê, situated on the northern coast of Florianópolis, is a captivating beach destination renowned for its blend of natural beauty and sophisticated ambiance. The beach is characterized by its calm, clear, emerald-green waters and fine, white sand, making it a popular spot for families, sunbathers, and water sports enthusiasts. The area is divided into two distinct sections: Jurerê Tradicional and Jurerê Internacional. Jurerê Tradicional maintains a more traditional, residential atmosphere, while Jurerê Internacional is known for its luxurious beachfront properties, lively social scene, and upscale amenities. Here, you'll find designer boutiques, gourmet restaurants, and chic beach clubs that host vibrant parties and events, particularly during the summer months. Jurerê's history dates back to the early 20th century when it was known as Praia do Forte, named after the São José da Ponta Grossa Fortress. In the 1950s, the area was developed into a subdivision, and in the 1980s, Jurerê Internacional was established, transforming the beach into a glamorous destination. Despite its modern development, Jurerê retains its natural beauty, with protected mangrove swamps and opportunities for hiking and nature walks in the surrounding areas.

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