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Napa Valley Welcome Center: Your Gateway to Wine Country

Your Napa Valley adventure starts here! Get insider tips, maps, and local artisan gifts at the Welcome Center in downtown Napa.

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The Napa Valley Welcome Center, located in downtown Napa, is the perfect starting point for your wine country adventure. Knowledgeable staff provide insider tips, maps, and guides to help you plan your visit, from winery tours to hidden hiking spots. The center also features a retail space with locally crafted gifts and souvenirs.

A brief summary to Napa Valley Welcome Center

  • Monday 9:30 am-6 pm
  • Tuesday 9:30 am-6 pm
  • Wednesday 9:30 am-6 pm
  • Thursday 9:30 am-6 pm
  • Friday 9:30 am-6 pm
  • Saturday 9:30 am-6 pm
  • Sunday 9:30 am-6 pm

Local tips

  • Ask the Welcome Center staff for recommendations on lesser-known wineries and tasting rooms to avoid crowds.
  • Take advantage of the free Wi-Fi to plan your itinerary and book reservations.
  • Browse the Mercantile for unique, locally-made gifts and souvenirs.
  • Check the Welcome Center's hours of operation, as they may vary.
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Getting There

  • Walking

    The Napa Valley Welcome Center is located at 1300 1st Street, Suite 313, in the First Street Napa complex in downtown Napa. If you are already in the downtown area, the Welcome Center is easily accessible on foot. From Main Street, walk east towards the Napa River. First Street Napa will be on your right, and the Welcome Center is located on the third floor.

  • Public Transport

    Napa Valley's public transportation is provided by VINE Transit. Several VINE routes serve the downtown Napa area. From the Soscol Gateway Transit Center, walk north on Soscol Avenue, then turn left onto 1st Street. The Welcome Center will be on your right within the First Street Napa complex. A single ride on VINE costs approximately $1.50.

  • Parking

    If driving, free public parking is available on the surrounding streets and in city parking garages. The closest parking garages to First Street Napa are located on Pearl Street and Clay Street. Parking rates vary, but you can typically expect to pay around $2 per hour. Electric car charging stations are available at the 5th Street Garage.

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Discover more about Napa Valley Welcome Center

The Napa Valley Welcome Center is your first stop for planning an unforgettable experience in California's renowned wine region. Situated in the heart of downtown Napa at First Street Napa, the center offers personalized assistance, custom itineraries, and insider tips to help you explore the breadth of Napa Valley's offerings. Friendly and knowledgeable staff are passionate about sharing the best of Napa Valley, providing guidance on everything from wineries and restaurants to outdoor activities and hidden gems. The center offers complimentary maps, guides, and travel planning tips to help you create your perfect Napa Valley vacation. The Welcome Center also features a retail space called the Mercantile, which offers a curated selection of Napa Valley artisan products, souvenirs, and unique home décor items. Visitors can also take advantage of complimentary Wi-Fi and restrooms. The Napa Valley Welcome Center is committed to providing a welcoming and informative experience for all visitors, ensuring they make the most of their time in wine country.

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