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Discover the Vibrant Charm of PIER 39

4.6 (125154)

Experience the best of San Francisco at PIER 39, where shopping, dining, and stunning views come together in a vibrant waterfront setting.

PIER 39 is a lively waterfront marketplace in San Francisco that offers a unique blend of entertainment, dining, and shopping. Explore the iconic sea lions, indulge in delicious seafood, and enjoy stunning views of the Bay and the city skyline.

A brief summary to PIER 39

  • Monday 10 am-10 pm
  • Tuesday 10 am-10 pm
  • Wednesday 10 am-10 pm
  • Thursday 10 am-10 pm
  • Friday 10 am-10 pm
  • Saturday 10 am-10 pm
  • Sunday 10 am-10 pm

Local tips

  • Visit early in the day to avoid crowds and enjoy a more relaxed experience.
  • Don't miss the sea lions at the west marina; they are most active in the afternoon.
  • Check the schedule for live entertainment and special events during your visit.
  • Bring a jacket as it can get windy and chilly near the water.
  • Try to grab a seat with a view when dining to soak in the beautiful scenery.
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Getting There

  • Car

    From East Bay, take I-80 West towards San Francisco. Merge onto I-580 West, and then take the exit for the San Francisco/Oakland Bay Bridge. Once on the bridge, follow the signs to US-101 North towards San Francisco. Take exit 433B toward Mission St/Embarcadero. Continue straight onto The Embarcadero. PIER 39 will be on your right. Parking is available at nearby garages (average cost is around $20-$30 for the day).

  • BART (Bay Area Rapid Transit)

    Take BART from any East Bay station (such as Oakland or Berkeley) towards San Francisco. Transfer at the Embarcadero Station. From there, exit the station and walk approximately 0.5 miles along The Embarcadero towards PIER 39. Follow the signs to the pier. BART tickets cost around $10-$12 depending on your starting location.

  • Bus

    Check local bus services like AC Transit for routes that connect to San Francisco. You can take the bus to the Transbay Terminal in San Francisco. From there, transfer to the Muni 8, 8X, or 30 bus lines towards Fisherman’s Wharf. Get off at the stop closest to PIER 39. Bus fare is approximately $2.50.

  • Ferry

    Drive or take public transport to the Oakland Ferry Terminal. From there, catch a ferry to San Francisco Ferry Building. Once you arrive, walk along The Embarcadero (about 1 mile) to reach PIER 39. Ferry fares typically range from $8-$12 each way.

Discover more about PIER 39

PIER 39 is a must-visit destination for tourists exploring San Francisco, renowned for its vibrant atmosphere and breathtaking views. Situated on the Embarcadero, this bustling waterfront marketplace is home to an array of shops, restaurants, and attractions, all framed by the stunning backdrop of the Bay and the Golden Gate Bridge. One of the most iconic features of PIER 39 is the resident sea lions, who bask on the docks and delight visitors of all ages with their playful antics. Observing these charming creatures is a highlight for many, adding to the unique experience that PIER 39 offers.As you wander through the pier, you will encounter a diverse selection of dining options, from casual eateries serving fresh seafood to fine dining establishments with exquisite views. Be sure to sample local favorites such as clam chowder in a sourdough bread bowl or indulge in a sweet treat from one of the many dessert shops. The shopping experience is equally enticing, with a variety of boutiques offering everything from souvenirs to unique artisan goods.In addition to shopping and dining, PIER 39 hosts an array of entertainment options, including live performances and street musicians that enhance the lively ambiance. For families, the pier features attractions like the Aquarium of the Bay and the 7D Experience, making it an ideal destination for visitors of all ages. With its rich history as a historical landmark and fishing pier, PIER 39 combines leisure with a sense of heritage, making it a quintessential part of the San Francisco experience.

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