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Roche Winery: A Sonoma Valley Gem

Experience award-winning Sonoma wines and warm Irish hospitality at Roche Winery, a family-owned destination offering tastings, tours, and stunning vineyard views in the heart of wine country.

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Roche Winery stands as a testament to the enduring appeal of Sonoma Valley, offering visitors a chance to immerse themselves in the world of winemaking while experiencing genuine Irish hospitality. Founded in 1987 by Drs. Joseph and Genevieve Roche, the winery has blossomed from a small family venture into a renowned destination for wine enthusiasts. The Roche family's journey began in the late 1970s when they sought a peaceful escape from San Francisco. Serendipitously, they found themselves in the heart of Sonoma Valley, purchasing land that would later become the foundation for their winery. Initially, grape growing wasn't part of the plan, but encouragement from a local grape farmer led them to plant their first vineyards in 1982. This decision proved pivotal, as their property was incorporated into the newly formed Carneros AVA (American Viticultural Area) a year later, solidifying their place among the region's pioneering vintners. In 1987, the Roches officially established Roche Winery, initially producing just 2,000 cases of Chardonnay and Pinot Noir. Over the years, they expanded their offerings to include a diverse selection of varietals, such as Merlot, Syrah, Cabernet Sauvignon, and Zinfandel. Eschewing mass distribution, the Roche family chose to sell their wines directly to customers, fostering a personal connection with their clientele. Today, Roche Winery boasts two distinct locations: the downtown Sonoma tasting room and the main winery and production facility. The downtown tasting room, situated on Sonoma Square, provides a convenient and vibrant setting for visitors to sample Roche's acclaimed wines. Housed in a charming, historic craftsman home, the tasting room features both indoor and outdoor bars, a cozy fire pit, and a shaded garden patio, creating a relaxed and intimate atmosphere. It's an ideal spot to enjoy a pre-lunch or dinner tasting, just steps away from the square's boutique shops, hotels, and restaurants. The main winery, nestled within the family's Tipperary Vineyards in the Carneros AVA, offers a more immersive experience. This state-of-the-art facility showcases the Roche family's commitment to quality winemaking and hospitality. Visitors can partake in daily barrel tastings, explore the production area, and relax in the spacious indoor tasting room or the expansive outdoor patio. The outdoor "Tasting Plaza" features fireplaces, cabanas, and private group tasting areas, all while offering stunning views of the surrounding vineyards. Roche Winery's dedication to sustainability is evident in its winemaking practices. The winery carefully manages its vineyards to ensure the health of the land and the quality of the grapes. This commitment extends to the visitor experience, with tours highlighting the winery's eco-friendly initiatives. Visitors to Roche Winery can expect a warm welcome and personalized service. The knowledgeable staff is passionate about sharing the Roche family's story and guiding guests through the diverse portfolio of wines. Whether you're a seasoned wine connoisseur or a curious novice, you'll find something to appreciate at Roche Winery. The winery also hosts a variety of events throughout the year, including wine club gatherings, futures parties, and summer brunch and dinner series at the downtown Sonoma tasting room. These events provide opportunities to mingle with fellow wine lovers and experience the Roche family's hospitality firsthand. Roche Winery's accolades speak to the quality of its wines. Winemaker Michael Carr has received numerous awards, including Double Gold and Gold medals, as well as the prestigious "Best of the Best" and Best Wine in the Competition at the North Coast Wine Challenge. Whether you're seeking a casual tasting on Sonoma Square or an in-depth tour of a working winery, Roche Winery offers a memorable and authentic Sonoma Valley experience. From the inviting atmosphere to the award-winning wines, a visit to Roche Winery is sure to delight.

Local tips

  • Visit during the week to avoid weekend crowds and enjoy a more relaxed tasting experience.
  • Check the winery's event calendar for special events, such as live music or food pairings.
  • Consider booking a private tour for a more in-depth look at the winemaking process.
  • Take advantage of the dog-friendly outdoor areas if you're traveling with a furry friend.
  • Join the Roche Winery wine club for exclusive benefits and access to limited-production wines.
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A brief summary to Roche Winery

  • Monday 11 am-7:30 pm
  • Tuesday 11 am-7:30 pm
  • Wednesday 11 am-7:30 pm
  • Thursday 11 am-7:30 pm
  • Friday 11 am-7:30 pm
  • Saturday 11 am-7:30 pm
  • Sunday 11 am-7:30 pm

Getting There

  • Walking

    From Sonoma Plaza, Roche Winery's downtown tasting room is easily accessible on foot. Head west on W Spain St, and the winery will be on your left within a few steps. The tasting room is located at 122 W Spain St.

  • Public Transport

    If arriving via public transport from other parts of Sonoma County, take Sonoma County Transit Route 30, 34 or 40 to the Sonoma Plaza stop. From there, Roche Winery's downtown tasting room is a short walk west on W Spain St. Note that Route 32, the Sonoma Shuttle, is fare-free. Fares on routes 30, 34 & 40 are zone-based and vary between $1.50 & $3.00 for adults. Youth (ages 0-18) and seniors (ages 65+) travel fare-free with no ticket needed.

  • Taxi/Ride-Share

    From Sonoma Plaza, a taxi or ride-share to Roche Winery at 122 W Spain St is a quick and convenient option. The cost is typically around $10-$15, depending on demand and surge pricing. If you are going to the main winery, the cost is approximately $27.20.

  • Driving

    If driving from Sonoma Plaza, head west on W Spain St. Roche Winery will be on the left at 122 W Spain St. Limited street parking is available around the Plaza, with a 3-hour time limit between 9:00 AM and 5:00 PM Monday – Saturday. There are two public parking lots near the Plaza that are free of charge.

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