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Experience the Vibrant Charm of PIER 39 in San Francisco

Discover the bustling waterfront of PIER 39, a San Francisco gem filled with shopping, dining, and lively sea lion entertainment.

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Nestled along the scenic Embarcadero, PIER 39 is a must-visit destination for tourists in San Francisco. This vibrant waterfront marketplace combines the charm of a fishing pier with the buzz of a shopping mall, featuring over 90 shops and eateries that cater to every taste. Visitors can enjoy fresh seafood at local restaurants, shop for unique souvenirs, or simply stroll along the waterfront while soaking in the stunning views of the San Francisco Bay and the Golden Gate Bridge. One of the most iconic features of PIER 39 is its resident sea lions, which can often be seen lounging on the docks. Their playful antics provide endless entertainment, making it a perfect spot for families and photographers alike. For those seeking a bit of adventure, PIER 39 also offers various attractions such as an aquarium, amusement rides, and even a virtual reality experience. In addition to its attractions, PIER 39 hosts a variety of seasonal events and live performances throughout the year, ensuring there’s always something new to experience. Whether you're looking to indulge in delectable local cuisine, explore charming shops, or simply enjoy the picturesque views, PIER 39 promises a delightful experience for every visitor.

Local tips

  • Visit early in the morning to avoid crowds and enjoy a more relaxed experience.
  • Don’t miss the sea lions; they’re best viewed from the west side of the pier.
  • Check the event calendar for live performances and special events during your visit.
  • Sample the clam chowder served in sourdough bread bowls, a local favorite.
  • Wear comfortable shoes, as you'll want to explore every corner of this vibrant area.
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A brief summary to PIER 39

Getting There

  • Public Transit - Muni Bus

    If you are starting from Union Square, walk to the nearest Muni bus stop at Powell Street and board the 8X or 47 bus towards the Embarcadero. The ride will take approximately 15-20 minutes. Get off at the 'Embarcadero & Bay Street' stop. From there, walk towards the waterfront, and you will see the entrance to PIER 39. It's just a short 5-minute walk from the bus stop.

  • Public Transit - Cable Car

    If you're near Powell Street, you can catch the Powell-Hyde or Powell-Mason cable car. Board the cable car and enjoy the scenic ride. Get off at the 'Bay Street' stop. Once you disembark, walk down Bay Street towards the waterfront, where you'll find PIER 39 approximately a 10-minute walk from the cable car stop.

  • Walking

    If you find yourself at Fisherman's Wharf, you can simply walk to PIER 39. Head southeast on Jefferson Street, which will lead you directly to the entrance of PIER 39. The walk should take about 10-15 minutes, and you'll enjoy views of the bay along the way.

  • Public Transit - BART

    If you are coming from the San Francisco International Airport (SFO), take the BART train towards San Francisco. Get off at the 'Embarcadero' station. Once you exit the station, transfer to the Muni F-Market Street trolley and ride towards Fisherman's Wharf. Get off at 'Pier 39' stop. PIER 39 will be just a short walk from there.

  • Ride Share

    If you prefer a more direct route, consider using a rideshare service like Uber or Lyft. Simply enter 'PIER 39' as your destination, and the driver will take you directly to the entrance. Make sure to confirm the drop-off point as there are multiple entrances.

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