Union Square: San Francisco's Vibrant Heart

Experience the vibrant heart of San Francisco at Union Square: a hub for luxury shopping, cultural events, historical landmarks, and world-class dining in the city's most iconic plaza.

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Union Square

Union Square, a 2.6-acre plaza in the heart of San Francisco, is a vibrant hub brimming with history, high-end shopping, and cultural attractions. Named for pro-Union rallies held before the Civil War, it has evolved into a premier destination for tourists and locals alike. The square is surrounded by luxury department stores, upscale boutiques, theaters, and hotels, making it a perfect place to shop, dine, and soak in the city's atmosphere. Don't miss the iconic Dewey Monument, a towering tribute to Admiral George Dewey's victory at Manila Bay, and the ever-changing public art installations that add a touch of whimsy to this bustling urban space. Whether you're catching a cable car, enjoying a performance, or simply people-watching, Union Square offers an unforgettable San Francisco experience.

A brief summary to Union Square

San Francisco, Union Square, California, 94108, US
+1415-781-7880
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Local tips

Visit during the holiday season to experience the magical Union Square Holiday Ice Rink and the towering Christmas tree lighting ceremony.
Take a ride on the iconic cable cars from the Powell Street turnaround for a scenic tour of San Francisco's hills.
Explore the side streets and alleys around Union Square, like Maiden Lane, to discover hidden boutiques and cafes.
Check the Union Square Alliance website for a calendar of events, including outdoor concerts, art shows, and seasonal festivals.
Look for the 'Hearts in San Francisco' sculptures scattered around the square and learn about the local artists who created them.

Getting There

Public Transport

Union Square is easily accessible via public transportation. From anywhere in San Francisco, take BART or Muni to the Powell Street Station. Exit the station and walk one block north to reach Union Square. A single ride on BART within San Francisco costs approximately $1.95-$2.10. Muni fares are $2.50 per ride, or $5 for a day pass. The Central Subway also has a stop at Union Square/Market Street Station.
Taxi/Ride-Share

Taxis and ride-sharing services (Uber/Lyft) are readily available throughout San Francisco. A short ride from Fisherman's Wharf or the Ferry Building to Union Square will typically cost between $15-$25, depending on traffic and surge pricing.
Driving

If driving, be aware that parking in Union Square can be challenging and expensive. Several parking garages are located in the area, including the Union Square Garage (333 Post St) and the Sutter Stockton Garage (444 Stockton St). Hourly rates range from $1 to $9, and daily maximums can be $34 to $50. Street parking is limited and metered.
Walking

Union Square is centrally located and easily walkable from many nearby attractions. From Chinatown, walk approximately three blocks west. From the Moscone Center, walk approximately 1 mile north. From the Powell Street Cable Car turnaround, Union Square is just steps away.

Discover more about Union Square

Union Square, a landmark in the heart of San Francisco, is more than just a plaza; it's a dynamic intersection of history, culture, and commerce. Bounded by Geary, Powell, Post, and Stockton Streets, this 2.6-acre (1.1-hectare) public square serves as the vibrant center of a bustling shopping, hotel, and theater district. Its story began in the mid-19th century, when the area was designated for public use by San Francisco's first American mayor, John Geary. The square's name originates from the pro-Union rallies held here in the lead-up to and during the American Civil War, solidifying its place as a California Historical Landmark. Originally, the area was characterized by sand dunes and chaparral, later transformed into a formal strolling garden in the 1870s. Over time, churches, residences, and shops sprung up around the square, gradually giving way to the department stores and hotels that define it today. The 1906 earthquake significantly reshaped Union Square, accelerating its transformation into San Francisco's premier shopping and cultural hub. For decades, it stood as the largest retail shopping district outside of New York and Chicago, drawing visitors from across the Bay Area and beyond. At the heart of Union Square stands the Dewey Monument, a 97-foot (30-meter) granite column erected in 1903 to commemorate Admiral George Dewey's victory at the Battle of Manila Bay during the Spanish-American War. Topped with a bronze statue of Nike, the Greek goddess of victory, the monument symbolizes the city's enduring spirit. Adding to the square's artistic appeal is the 'Hearts in San Francisco' public art project. These heart-shaped sculptures, decorated by local artists, are scattered throughout the area, raising funds for the San Francisco General Hospital Foundation while adding a touch of creativity to the urban landscape. Today, Union Square continues to evolve, hosting a wide array of events throughout the year. From the Union Square Holiday Ice Rink in winter to outdoor concerts and dance performances in the warmer months, the square is a constant source of energy and entertainment. It also serves as a gathering place for major events like the San Francisco Pride Parade, luxury fashion events, and pop-up shops. Union Square is a shopper's paradise, boasting an impressive collection of luxury department stores like Macy's, Saks Fifth Avenue, and Neiman Marcus, as well as high-end boutiques such as Tiffany & Co., Louis Vuitton, and Chanel. Beyond retail, the area offers a diverse culinary scene, with restaurants, cafes, and bars catering to every taste. For theater enthusiasts, Union Square is ideally located near San Francisco's Theater District, home to renowned venues like the Curran Theatre, the Golden Gate Theatre, and the American Conservatory Theater. Catching a show is a perfect way to cap off a day of exploring the square. Getting around Union Square is easy, thanks to its central location and excellent public transportation links. The Powell BART Station, Muni lines, and cable cars all converge here, providing convenient access to other parts of the city. The Central Subway also connects Union Square to Chinatown and other neighborhoods. While Union Square has faced challenges in recent years, including the impact of the COVID-19 pandemic, it remains a vital part of San Francisco's identity. Ongoing revitalization efforts aim to ensure that the square continues to thrive as a premier destination for shopping, entertainment, and community gatherings. Whether you're a first-time visitor or a long-time resident, Union Square offers something for everyone. From its historical significance and architectural landmarks to its world-class shopping and vibrant cultural scene, this iconic plaza is a must-see destination in the City by the Bay. Union Square in Bloom is an annual event that transforms the area into a vibrant celebration of flowers, with stunning floral displays adorning hotels, restaurants, bars, and shops. The event features a plethora of activities that will keep visitors and locals entertained throughout the Bloom season. Nintendo is opening its second U.S. store in San Francisco's Union Square in 2025, offering an immersive experience into Nintendo's universe of games and characters. Union Square is a transportation hub with the Powell BART Station, Muni, Cable Car, Central Station all located in one spot to take you on your adventure to explore the city of San Francisco. A day in Union Square wouldn't be complete without a ride on one of San Francisco's famous cable cars, where, as Tony Bennett aptly sang, 'To be where little cable cars climb halfway to the stars.' Hop on at the Powell & Market Street Cable Car turnaround, the gateway to the City. Ride to the Buena Vista Cafe, renowned for their famous Irish Coffee drink. Union Square has played a role in countless films, television shows, and historical events. It frequently serves as a backdrop for movies depicting San Francisco's iconic cityscape. Additionally, the square hosts major events such as: The Union Square Holiday Ice Rink (November–January) – A festive favorite for both locals and visitors. San Francisco Pride Parade Gatherings – A celebration of diversity and inclusion, with events spilling over into Union Square. Outdoor Concerts & Dance Events – Salsa, tango, and live jazz performances bring energy to the square throughout the year.

Iconic landmarks you can’t miss

Dewey Monument

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Explore the Dewey Monument in Union Square, a historical sculpture honoring valor and offering a vibrant backdrop to San Francisco's bustling city life.

Monument to American Squadron, Manila Bay

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A historic landmark in Union Square, San Francisco, commemorating Admiral Dewey's victory at Manila Bay and offering a glimpse into a pivotal moment in American and Philippine history.

Monument to American Squadron, Manila Bay

Powell St & Geary St

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Discover the vibrant intersection of Powell and Geary in San Francisco, a hub for shopping, dining, and urban culture.

San Francisco Ghosts

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Explore the haunted history of San Francisco with engaging ghost tours offering thrilling stories and chilling experiences at the city's most famous haunted sites.

Frank Lloyd Wright Spiral Interior

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Discover the stunning Frank Lloyd Wright Spiral Interior in San Francisco—a historical landmark showcasing architectural innovation and artistic beauty.

450 Sutter Street

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Explore the historic charm of 450 Sutter Street, a stunning architectural gem in the heart of San Francisco's vibrant Union Square, surrounded by shopping and dining.

Phelan Building

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Discover the historic Phelan Building in San Francisco's Union Square, a stunning architectural masterpiece steeped in rich culture and history.

Stockton Street Tunnel (1914)

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Experience a historic passage connecting Union Square and Chinatown, a testament to San Francisco's engineering and cultural diversity, offering a unique journey beneath Nob Hill.

Flood Building

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Experience San Francisco history at the Flood Building, a Beaux-Arts landmark in Union Square, offering stunning architecture and a glimpse into the city's vibrant past.

The Samuels Clock

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A historic San Francisco landmark on Market Street, the Samuels Clock has stood since 1915, witnessing the city's evolution and embodying its enduring spirit.

Cable Car Turnaround Powell St.

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Discover the iconic Cable Car Turnaround at Powell Street, a historical landmark that showcases San Francisco's rich transportation heritage and vibrant urban culture.

Old Chronicle building (Historical Landmark)

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Discover the historic Old Chronicle Building in San Francisco's Union Square, a beautiful landmark symbolizing resilience and architectural elegance.

Old Chronicle building (Historical Landmark)

California Theatre

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Explore the legacy of San Francisco's historic California Theatre, once a premier entertainment venue, now a California Historical Landmark, and discover its impact on the city's cultural heritage.

Belden Place

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Discover a taste of Europe in the heart of San Francisco's Financial District at Belden Place, a charming alleyway known for its vibrant al fresco dining and diverse culinary scene.

Hallidie Building

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A pioneering architectural marvel in San Francisco's Financial District, the Hallidie Building showcases a revolutionary glass curtain wall design from 1918, honoring cable car inventor Andrew Smith Hallidie.

Discover the magic of performances and dining at the San Francisco Magic Theater, where enchantment awaits in every show.

San Francisco Magic Theater (w/Jay Alexander) at the Marrakech

Discover fine dining at Sons & Daughters in Nob Hill, San Francisco - where Californian cuisine meets elegance.

MKT Restaurant and Bar

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Discover the culinary delights at MKT Restaurant and Bar in San Francisco—where New American cuisine meets sophisticated dining.

Café de la Presse

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Discover authentic French cuisine at Café de la Presse in San Francisco's Union Square - your cozy bistro for brunch, lunch, and delightful desserts.

Kin Khao

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Experience authentic Thai flavors at Kin Khao in San Francisco's Union Square – where tradition meets innovation in every dish.

Liholiho Yacht Club

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Discover the vibrant blend of Californian and Asian cuisines at Liholiho Yacht Club in San Francisco's Lower Nob Hill.

Mister Jiu's

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Discover Mister Jiu's in Chinatown: Where traditional Chinese flavors meet modern culinary artistry in an unforgettable dining experience.

Explore Old Shanghai in San Francisco's Chinatown for unique gifts and authentic decor that capture the essence of the exotic Orient.

Experience the blend of history and vibrant nightlife at The House Of Shields, a must-visit bar in San Francisco's Financial District.

Your Ultimate Free Travel Guide

Discover Union Square with Evendo, a 100% free app-based travel guide. Explore attractions, landmarks, restaurants, and more with ease and convenience.

Union Square: San Francisco's Vibrant Heart

A brief summary to Union Square

Local tips

Getting There

Public Transport

Taxi/Ride-Share

Driving

Walking

Unlock the Best of Union Square

Buy tickets

Book tours with entry

Book tours without entry

Discover more about Union Square

Iconic landmarks you can’t miss

Dewey Monument

Monument to American Squadron, Manila Bay

Powell St & Geary St

San Francisco Ghosts

Frank Lloyd Wright Spiral Interior

450 Sutter Street

Phelan Building

Stockton Street Tunnel (1914)

Flood Building

The Samuels Clock

Cable Car Turnaround Powell St.

Old Chronicle building (Historical Landmark)

California Theatre

Belden Place

Hallidie Building

Unmissable attractions to see

Hearts of San Francico Art Sculpture

Heart of San Francisco Series

American Conservatory Theater

White Wolf Private Tours

Angel Island Immigration Station Foundation

Tian Xia Wei Gong

Chinatown Landmark

Dragon Gate Chinatown SF

Lotta's Fountain

Sister Cities of San Francisco Sign

Joice Street Steps

The Haunt SF Ghost Tours

The Escape Game San Francisco (Downtown)

The Contemporary Jewish Museum

San Francisco Magic Theater (w/Jay Alexander) at the Marrakech

Essential places to dine

The Rotunda

Sears Fine Food

Ula Restaurant & Tapas Bar

ONE65 San Francisco

E&O Kitchen and Bar

Bouche

Roxanne Cafe

Restaurant Jeanne D'Arc

Cesario's

Sons & Daughters

MKT Restaurant and Bar

Café de la Presse

Kin Khao

Liholiho Yacht Club

Mister Jiu's

Markets, malls and hidden boutiques

Cuyana

Saks Fifth Avenue

Louis Vuitton San Francisco Union Square

Gift Shop

Maison Margiela San Francisco

Hermes San Francisco Store

DIOR San Francisco Post Street

Secret Shop

Urban Outfitters

Angelic Pretty San Francisco

Butterfly's Gift Shop Inc

Fashion House & Gifts

China Station

Oriental Treasures San Francisco

Old Shanghai

Essential bars & hidden hideouts

Clock Bar

Johnny Foley's Irish House