FAO Schwarz: A Wonderland of Toys in the Heart of Manhattan
Discover the magic of FAO Schwarz, New York's legendary toy store at Rockefeller Plaza, where imagination and nostalgia come to life for all ages.
FAO Schwarz, an iconic toy store located in the bustling heart of Manhattan, is a treasure trove of imagination and joy. Renowned for its extravagant displays and a rich history dating back to 1862, this store offers an enchanting experience for children and adults alike. As you step inside, you'll be greeted by the sight of life-sized toy soldiers and a grand piano that invites you to tap your feet to the classics. The store is filled with a dazzling array of toys, from plush animals and building blocks to intricate puzzles and games, ensuring that every visitor finds something to delight in. One of the highlights of FAO Schwarz is the interactive experience it offers. Children can engage in hands-on activities, including building their own stuffed animals or playing with the latest gadgets. The knowledgeable staff is always on hand to provide recommendations and share the history behind some of the store's most beloved toys. FAO Schwarz is not just a shopping destination; it’s a place where memories are made. The nostalgic atmosphere, combined with modern innovations, makes it a perfect stop for families exploring New York City. Whether you’re purchasing a unique gift or simply enjoying the sights and sounds, FAO Schwarz promises an unforgettable adventure that captures the essence of childhood wonder.
Local tips
- Visit during weekday mornings to avoid large crowds and enjoy a more relaxed experience.
- Check for special events or live demonstrations that often take place in the store.
- Don’t miss the giant piano - step on the keys and create your own music!
- Allow plenty of time to explore; the store is larger than it appears and filled with surprises.
- Consider visiting during the holiday season for a truly magical experience with festive decorations.
A brief summary to FAO Schwarz
- 30 Rockefeller Plaza, New York, Manhattan, New York, 10111, US
- +1800-326-8638
- Visit website
- Monday 9 am-10 pm
- Tuesday 9 am-10 pm
- Wednesday 9 am-10 pm
- Thursday 9 am-10 pm
- Friday 9 am-10 pm
- Saturday 9 am-10 pm
- Sunday 9 am-10 pm
Getting There
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Train
From Stamford Station, take the Metro-North Railroad New Haven Line towards Grand Central Terminal. The journey to New York's Grand Central Terminal takes approximately 50 minutes. Once you arrive at Grand Central, follow the signs to the subway (you will need to go downstairs).
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Subway
At Grand Central, take the 42nd Street Shuttle (S train) towards Times Square. Get off at the Times Square-42nd Street station. From there, transfer to the 1, 2, or 3 trains towards 34th Street or downtown. Get off at 34th Street-Penn Station.
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Walking
Once you exit the subway at 34th Street-Penn Station, head northeast on 34th Street towards 6th Avenue. Continue walking until you reach 6th Avenue, then turn right. Walk a few blocks until you reach Rockefeller Plaza, where FAO Schwarz is located at 30 Rockefeller Plaza.
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Bus
Alternatively, from Stamford, you can take a bus operated by Greyhound or Peter Pan to New York City. Once you arrive at the Port Authority Bus Terminal, follow the signs to 42nd Street and walk east towards 6th Avenue. Then, head north to Rockefeller Plaza.
