TheNewNew
A compact Boulevarden boutique showcasing curated contemporary fashion and minimalist Scandinavian style in the heart of Aalborg’s lively city centre.
Tucked into Boulevarden in central Aalborg, TheNewNew is a compact, design-forward fashion store that brings a fresh, Scandinavian vibe to the city’s main shopping street. Inside, clean lines and a minimalist layout showcase carefully curated contemporary clothing and lifestyle pieces, with an emphasis on modern silhouettes, quality materials, and subtle details. It is the kind of boutique where you browse slowly, discovering new-season staples, playful accents, and sleek accessories in an intimate, relaxed setting just steps from Aalborg’s busiest thoroughfares.
A brief summary to TheNewNew
- Boulevarden 8, st th, Aalborg, Aalborg Centrum, 9000, DK
- Duration: 0.5 to 1.5 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-6 pm
- Tuesday 10 am-6 pm
- Wednesday 10 am-6 pm
- Thursday 10 am-6 pm
- Friday 10 am-6 pm
- Saturday 10 am-4 pm
Local tips
- Plan your visit for a weekday late morning or early afternoon to enjoy a calmer browsing experience before the after-work crowd arrives.
- Use the boutique as a style stop between other central sights; Boulevarden links easily with Aalborg’s main pedestrian streets and cafés.
- If you are packing light, look for versatile pieces—jackets, knitwear, or dresses—that can work across different outfits during your trip.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
TheNewNew location weather suitability
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Any Weather
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Rain / Wet Weather
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Cold Weather
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Mild Temperatures
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Hot Weather
Discover more about TheNewNew
Contemporary style on Boulevarden
TheNewNew sits on Boulevarden, one of Aalborg’s liveliest central streets, but steps inside and the mood shifts from bustle to curated calm. The storefront is modest, framed by neighboring cafés and shops, yet the large windows act as a gallery space for a rotating selection of statement pieces. Mannequins styled with layered textures, muted tones, or a single bold accent colour set the tone: this is a place for people who enjoy fashion with a distinctly Scandinavian edge. The interior is compact but thoughtfully laid out. Rails are spaced to avoid clutter, letting each garment breathe. You move from one focused display to another rather than scanning endless racks, making it easy to take in the collection at a glance. The overall impression is of a small urban studio rather than a conventional high-street shop.Curated fashion and lifestyle pieces
At its heart, TheNewNew is about contemporary fashion. Expect a mix of wardrobe essentials and seasonal highlights: tailored trousers, soft knits, crisp shirts, and dresses with interesting cuts or unexpected details. The palette leans toward versatile neutrals—think greys, blacks, creams—punctuated by an occasional print or vivid colour that stands out without overwhelming. Accessories and lifestyle items round out the offering. Simple jewellery, structured bags, and carefully chosen smaller pieces are displayed on shelves and plinths, treated almost like design objects. Rather than overwhelming you with choice, each item seems selected to complement the rest of the collection, making it easy to build a coherent look.Scandinavian design sensibility
The store’s design mirrors the clothing it sells: minimalist, functional, and quietly stylish. Light walls, uncluttered surfaces, and a restrained colour scheme allow fabrics and form to take centre stage. Clothes are hung on slim metal rails or folded on pale wooden tables, with just enough decorative elements to keep the space from feeling clinical. Lighting is soft but focused, highlighting textures and cuts without harsh glare. Mirrors are well placed so you can see how pieces fall from multiple angles. Small touches—a plant here, a carefully stacked pile of lookbooks there—alter the mood from simple retail space to something closer to a lifestyle showroom.In the middle of Aalborg’s shopping life
Part of the appeal of TheNewNew is its location. Boulevarden links directly into Aalborg’s pedestrian core, so the boutique naturally becomes a pause point on a wider day of exploring the city. It works well as a contrast to larger chain stores nearby: where those offer volume and variety, this store focuses on intimacy and a sense of discovery. Because the space is not large, you are never far from the displays, and it is easy to browse even during busier hours. It feels like a place to dip into between a coffee stop and a walk along the nearby streets, adding a dose of modern design to an otherwise historic city centre.Browsing experience and practical details
The atmosphere is relaxed and unhurried, encouraging you to take time with fabrics and fits. The layout makes trying on outfits straightforward, and it is easy to move between sections without losing track of pieces that caught your eye earlier. Workday opening hours and shorter Saturdays suit a daytime visit, whether you are on a focused shopping trip or just exploring Aalborg’s centre. Prices are in the mid-range typical of small Scandinavian fashion boutiques, reflecting design-forward pieces rather than budget basics. For many visitors, this is a place to pick up one or two standout items—a jacket that anchors a travel wardrobe, a dress suited to both city evenings and at-home use—rather than to buy in bulk.A small boutique with a distinct identity
What distinguishes TheNewNew is not size but character. Its combination of minimalist interior, tightly edited collections, and central location gives it the feel of a local style hub. It offers a snapshot of current Scandinavian fashion trends while remaining approachable enough for casual browsers. Whether you leave with a new outfit or simply ideas for future looks, a visit adds a contemporary note to time spent in Aalborg, complementing the city’s blend of historic streets and modern culture.Iconic landmarks you can’t miss
Old City Hall
0.1 km
Aalborg’s tiny Baroque town hall on Gammeltorv, where a vivid yellow façade, royal motto and intimate interiors tell the story of centuries of civic life.
Limfjordsbroen
0.8 km
Historic bascule bridge linking Aalborg and Nørresundby, offering everyday Danish life, harbor views, sea air and classic Limfjord light in all seasons.
Aalborgtårnet
1.1 km
A classic 1930s steel tower lifted above a wooded hill, Aalborgtårnet combines a thrilling outdoor elevator ride with 360° views and a cosy sky-high bistro.
Limfjordstunnelen
2.5 km
Denmark's pioneering underwater motorway tunnel connecting North Jutland's vital regions since 1969.
Selskabet for Aalborgs Historie
2.5 km
Architectural marvel and musical powerhouse in Ørestad, DR Koncerthuset offers world-class acoustics and performances from Copenhagen’s cultural heart.
Lille Vildmose
25.2 km
Discover Denmark's largest protected area, Lille Vildmose, a haven for wildlife and a unique raised bog ecosystem, offering immersive nature experiences and conservation insights.
Troldeskoven
25.3 km
Discover the mystical allure of Troldeskoven near Skørping, where ancient, gnarled beech trees create a magical landscape steeped in Danish folklore and natural beauty within Rold Skov.
Lille Vildmosecentret
25.4 km
Uncover the wild heart of Denmark at Lille Vildmosecentret, where immersive exhibits, rare wildlife, and scenic boglands await beside Limfjord.
Rold Forest
25.6 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore unique geological formations, and uncover the legends of Rold Forest near Skørping.
Koldkrigsmuseet REGAN Vest
25.9 km
Explore Denmark's best-preserved Cold War bunker at Koldkrigsmuseet REGAN Vest: an immersive journey into a secret world hidden beneath the forest, revealing a pivotal era in history.
Naturstyrelsen
26.3 km
Explore the natural beauty and cultural heritage of Rold Skov and Rebild Bakker with guidance from Naturstyrelsen Himmerland, your gateway to outdoor adventures in Northern Jutland.
Midt inde i Rold Skov
26.4 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore hidden springs, and experience the tranquility of Rold Skov, a natural treasure trove in Himmerland.
Springkilden
26.8 km
Discover the mesmerizing Springkilden in Rold Forest: an artesian spring offering a tranquil escape into nature's beauty near Skørping, Denmark.
Madum Lake
26.9 km
Discover the pristine beauty of Madum Lake in Himmerland, Denmark: swim in crystal-clear waters, hike through ancient forests, and explore a haven for nature and history.
Rold Skov
27.1 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore rolling hills, and uncover the captivating history and folklore of Rold Skov.
Unmissable attractions to see
Budolfi Church
0.1 km
Aalborg’s snow‑white cathedral, where Gothic stone, Baroque woodwork and a singing carillon weave a thousand years of seafaring, faith and city life into one intimate space.
Budolfihaven
0.1 km
Aalborg's verdant heart where medieval cathedral bells mark time and history meets contemporary urban life.
Gråbrødrekloster Museum
0.1 km
Step three metres beneath Aalborg’s busiest shopping street into an in situ medieval monastery, where ruins, burials and artefacts reveal the city’s deep past.
Klostertorvet
0.1 km
Aalborg’s cherished Kildeparken combines historic gardens, musical installations, and year-round events into a vibrant green oasis at the center of the city.
Hjelmerstald
0.2 km
A short, cobbled lane of colourful houses and quiet courtyards, Hjelmerstald offers an intimate glimpse of old Aalborg life hidden in the city centre.
Aalborg Historical Museum
0.2 km
Aalborg's thousand-year story told through Renaissance interiors, Viking artifacts, and industrial heritage.
Apotekersamlingen
0.2 km
Step into a creaking attic above Jens Bang’s Stone House and explore centuries of pharmacy history in Aalborg’s atmospheric Apotekersamlingen.
Jens Bangs Stonehouse
0.2 km
Aalborg’s grand Dutch Renaissance mansion, where a wealthy merchant’s 17th‑century ambitions still dominate the old town’s skyline in carved stone and gables.
Klosterhaven
0.2 km
A quiet cloister garden tucked inside Aalborg’s medieval monastery, where simple greenery and ancient walls create a rare pocket of calm in the city centre.
Street Art Mural - Nändo Väzquez
0.2 km
A vivid Nändo Väzquez mural splashes bold color across a central Aalborg streetscape, turning an ordinary wall on Danmarksgade into a small but striking urban landmark.
Aalborg Kloster
0.2 km
A living medieval monastery in central Aalborg, where whitewashed cloisters, a modest church and quiet courtyards still embody six centuries of care and community.
Latinergyden
0.2 km
Aalborg’s narrowest medieval passage, once a water lane and schoolboys’ shortcut, now a quietly atmospheric link between busy Gravensgade and the old monastery.
Boulevarden
0.2 km
A broad, café‑lined pedestrian street at the heart of Aalborg, where everyday city life, relaxed shopping and easy people‑watching come together in one walkable stretch.
Bispengade
0.2 km
Aalborg’s wide, bustling shopping artery, lined with fashion, outdoor gear and gadgets, linking central squares and side streets full of food and nightlife.
Church of Our Lady
0.3 km
Thousand-year faith on a city square: a Romanesque Revival church with medieval carvings, noble chapels and a calm interior in the heart of old Aalborg.
Essential places to dine
Café Peace
0.0 km
Lively all‑day café and restaurant on Aalborg’s Boulevarden, serving generous brunches, casual bistro dishes and drinks with prime street‑side terrace seating.
Den Bette Kro
0.1 km
Traditional Danish smørrebrød, hearty kro cooking and a warm, red-tablecloth atmosphere in the very heart of Aalborg.
Det Glade Vanvid - Aalborg
0.1 km
All-inclusive gourmet dining where seasonal excellence meets informal elegance in Aalborg's heart.
Taverna Zorba Aalborg
0.1 km
Cozy Greek taverna in the heart of Aalborg, serving generous plates, warm hospitality and a splash of Mediterranean atmosphere on relaxed Nordic evenings.
Caféministeriet
0.1 km
Casual all‑day café and restaurant on Mølle Plads in central Aalborg, known for generous brunches, modern comfort food and a lively, laid‑back urban atmosphere.
TraPo
0.2 km
Relaxed Italian trattoria in central Aalborg, serving crisp pizzas, comforting pastas, and Roman-inspired classics in warm, rustic surroundings.
The South Indian Aalborg
0.2 km
A cosy Aalborg Centrum restaurant serving bold South Indian curries, biryani and parotta, with plentiful vegetarian and vegan choices in a relaxed setting.
Duus Vinkjælder
0.2 km
Historic 1918 wine cellar blending Nordic cuisine, live jazz, and immersive dining experiences in atmospheric Aalborg.
Mortens Kro Restaurant & Boutique hotel
0.2 km
Fine dining and intimate suites under one roof in central Aalborg, where contemporary Nordic cuisine and spa-touched boutique comfort create a full gourmet getaway.
La Locanda
0.2 km
Cosy Roman-inspired dining in a historic Aalborg courtyard, where multi-course Italian menus, personal service and candlelit charm turn dinner into an evening event.
Caspars
0.2 km
Healthy bowls, bright juices and sourdough toasts with an Asian twist, served fast and casual on lively Algade in the very centre of Aalborg.
Søgaards Bryghus
0.2 km
Family-run copper-kettle brewpub in central Aalborg, where in-house beer, Italian-inflected food and a working cellar brewery animate historic C. W. Obels Plads.
Helmut Aalborg
0.2 km
Modern brunch, dinner and cocktails under one roof in central Aalborg, blending casual dining, social drinking and late‑night energy in a single stylish venue.
Restaurant Det Tredje Sted
0.3 km
An elegant French-inspired brasserie on Aalborg’s Bispensgade, where marble tables, fine wines and relaxed hygge turn everyday meals into lingering occasions.
SanGiovanni
0.3 km
Atmospheric basement Italian restaurant celebrated for ingredient quality, classical technique, and wine expertise.
Markets, malls and hidden boutiques
TheNewNew
0.0 km
A compact Boulevarden boutique showcasing curated contemporary fashion and minimalist Scandinavian style in the heart of Aalborg’s lively city centre.
Rituals
0.1 km
A calm, fragrant Rituals boutique on Aalborg’s Boulevarden, blending Eastern-inspired wellbeing, modern Dutch design and gift-ready luxuries in the city centre.
NORMAL Aalborg, Algade
0.1 km
Everyday essentials and branded goods at fixed low prices in Aalborg's largest NORMAL store.
Shaping New Tomorrow Aalborg
0.1 km
Comfort-first menswear engineered for modern life, where Scandinavian design meets advanced fabric innovation.
Weekday
0.2 km
Contemporary fashion hub in Aalborg's shopping district, featuring statement denim and trend-forward basics.
Guld&Rod
0.2 km
Indoor flea-market style treasure hunt in central Aalborg, blending vintage charm, everyday bargains and easy second-hand selling under one lively roof.
MSCH Copenhagen
0.2 km
A modern Scandinavian womenswear boutique in the heart of Aalborg, blending minimalist design, versatile wardrobe staples and relaxed, downtown shopping vibes.
STÆHR Aalborg
0.2 km
Established women’s fashion boutique on Aalborg’s Gravensgade, offering curated Scandinavian‑leaning designer clothing in a calm, central city shopping setting.
Salling Department Store
0.2 km
Flagship department store in central Aalborg, combining Danish fashion, lifestyle and food with a panoramic rooftop terrace overlooking the city.
NordicAfroDesign
0.2 km
Sustainable African-inspired fashion in the heart of Aalborg's city center.
MESSAGE Aalborg City
0.2 km
Scandi-chic womenswear, soft knits and smart accessories in a bright, modern boutique on Aalborg’s main shopping street, perfect for a stylish city-centre browse.
Søstrene Grene
0.2 km
Cosy Scandinavian design, crafts and gifts in a softly lit labyrinth of aisles at the heart of Aalborg’s Nytorv pedestrian square.
Sinnerup Aalborg
0.2 km
Stylish Danish lifestyle store on Aalborg’s Nytorv, uniting Nordic furniture, home décor and women’s fashion in a single inspiring multi-level design universe.
JACK & JONES
0.2 km
Central Aalborg menswear store on lively Bispensgade, known for denim-focused Scandinavian style, casual essentials and easy wardrobe fixes for urban travellers.
Billig-Billy. Costumes and dollar store
0.3 km
A lively central Aalborg discount and costume shop packed with party gear, decorations and quirky bargains, ideal for quick themed fixes and fun, low-cost finds.
Essential bars & hidden hideouts
London Pub
0.0 km
Classic British-style pub in central Aalborg pouring dozens of beers, ciders and whiskies in a cosy, wood-panelled setting from lunchtime until late.
Quist Wine v/Lene Quist Berggreen
0.0 km
Authentic Italian wines in Aalborg's historic heart, curated by passionate wine experts.
D'Wine Bar
0.2 km
Spanish-inspired wine and tapas bar on Aalborg’s Algade, pouring Iberian wines and cocktails in a candlelit, urban-hygge atmosphere perfect for relaxed evenings.
Gl. Aalborg
0.3 km
Classic Danish bar with gaming machines, inexpensive drinks and a cozy, old-school vibe in the heart of Aalborg Centrum’s nightlife streets.
Vingaards Bar
0.3 km
Intimate, old-school bodega bar in central Aalborg, where a big counter, small space and easygoing regulars create a quietly authentic local nightlife stop.
Proud Mary Pub Aalborg
0.3 km
Lively pub on Aalborg’s Jomfru Ane Gade, mixing classic bar charm, sport on big screens, live music and late-night drinks in the city’s most famous party street.
Cozy Bar Aalborg
0.3 km
A snug, no‑nonsense bar in central Aalborg, perfect for relaxed drinks, conversational evenings and a budget‑friendly pause between the city’s livelier nightspots.
Andy's Jomfru Ane Gade
0.3 km
Straightforward, sociable bar right on Aalborg’s legendary Jomfru Ane Gade, ideal for late-night drinks, warm‑ups and bar‑hopping in the city’s party heart.
Sprutten
0.3 km
Laid-back maritime bodega with a fishing-boat bar, pool tables and inexpensive beers in the heart of Aalborg’s legendary Jomfru Ane Gade nightlife street.
The Irish House
0.3 km
Authentic Irish pub in Aalborg with live music, traditional cuisine, and an extensive beer and whiskey selection.
Zwei Grosse Bierbars Aalborg ApS
0.3 km
High-energy alpine-style beer bar bringing après-ski vibes, big steins and party soundtracks to Aalborg’s legendary Jomfru Ane Gade nightlife strip.
Susan Sky Blue
0.3 km
A cozy, budget-friendly bar on Aalborg’s Vesterbro, blending Danish hygge, easygoing drinks, and late-night buzz in an intimate neighborhood setting.
Under Buret
0.3 km
Two floors of neon-lit energy on Aalborg’s Jomfru Ane Gade, mixing laid-back bar vibes downstairs with a DJ-fuelled dance floor and late-night party upstairs.
Heidi's Bier Bar Aalborg
0.3 km
High-energy Alpine-style beer hall in Aalborg’s nightlife lane, serving big steins, loud party tunes and late-night table dancing in a rustic lodge setting.
Gedulgt
0.3 km
Dimly lit, discreet and devoted to serious cocktails, Gedulgt brings speakeasy charm and Nordic flair to a tucked-away corner of Aalborg’s city center.
Nightclubs & after hour spots
LouLou Aalborg
0.3 km
Polished cocktails and high-energy club vibes collide at this compact, late-night hotspot on Aalborg’s legendary Jomfru Ane Gade.
ESCAPE CLUB & Shisha Lounge
0.3 km
Intimate nightclub and shisha lounge in the heart of Aalborg’s Jomfru Ane Gade, mixing DJ-driven dancing, drinks and hookah corners late into the night.
Club Wolf
0.3 km
Compact, late-night nightclub on Aalborg’s Jomfru Ane Gade, blending chart hits, strong weekend energy and a tightly packed dance floor in the city’s bar street hub.
Club Stygge
0.3 km
Compact, late-night Aalborg nightclub with loud party hits, simple cocktails and a tightly packed dance floor on bustling Vesterå.
Night Cirque
0.3 km
Compact, high-energy nightclub in central Aalborg, where pulsing beats, bold lighting and a stylish crowd keep the dance floor alive late into the night.
CLUB MOONLIGHT Aalborgs dansested for voksne
0.4 km
Adult‑only dance bar in central Aalborg, mixing 80s, 90s, 00s and current hits with cocktails and late‑night energy in an intimate courtyard setting.
C Night Club
0.4 km
Craft cocktails meet dance floor energy on Aalborg's premier nightlife street.
Rocken
0.4 km
Aalborg's premier basement rock and metal nightclub, hosting live bands and DJ sets Friday through Sunday.
Casino Aalborg
0.4 km
Compact, adult-only casino in the heart of Aalborg, pairing classic table games and slots with a relaxed Nordic nightlife atmosphere inside a city-center hotel.
Mjølner
23.3 km
Small-town Nibe’s late-night heartbeat, where a compact dance floor, loud party tunes and local crowds turn a quiet fjord town into a lively night out.
Mariager Fjord Golf
41.4 km
Mariager Fjord Golf blends a challenging 18-hole course with spectacular fjord views, laid-back Danish charm, and a welcoming clubhouse overlooking North Jutland’s scenic waters.
Mariager Sejlklub
43.9 km
Experience the laid-back maritime charm of Mariager Sejlklub, where local sailing culture meets tranquil fjord views on Denmark’s scenic Mariager Fjord.
Buddy Holly
46.1 km
Late-night disco hub in central Hobro, where locals and visitors pack the dance floor to chart hits, lights and drinks until the early hours.
Jazz Hobro
46.3 km
Experience the soulful melodies of live jazz in the heart of Hobro at Jazz Hobro.
Flying Hirsch
57.0 km
Experience the unique après-ski atmosphere at Flying Hirsch, Frederikshavn's vibrant bar with live music and diverse drinks.
For the vibe & atmosphere seeker
- Scenic
- Fun-filled
- Lively
- Unique
- Casual
- Boutique
For the design and aesthetic lover
- Minimalist Designs
- Modern Designs
- Colorful Aesthetics
For the architecture buff
- Modern
- Landmarks
- Heritage Neighborhoods
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Architectural Shots
- Aesthetic Corners
For the eco-conscious traveler
- Public-Transport Accessible
- Low Impact
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Day Trip
- Roadtrip Stop
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Business Friendly
- LGBT Friendly