CHANGE Lingerie – Frederikshavn

Denmark's Premier Lingerie Destination

CHANGE Lingerie stands as Denmark's largest lingerie chain, with more than 45 locations across the country and approximately 170 stores spanning Europe and North America. This Frederikshavn location represents the brand's commitment to providing exceptional intimate apparel and professional fitting services to customers throughout Scandinavia. The store's philosophy centers on the belief that well-fitting lingerie brings out the best in every woman, combining quality craftsmanship with thoughtful design.

Comprehensive Size Range and Selection

The store offers the widest selection of bras available in Denmark, ranging from A-cup to K-cup sizes, ensuring that customers of all proportions find garments that fit perfectly. Beyond bras, CHANGE stocks an extensive collection of underwear, swimwear, nightwear, and lounge pieces. The curated inventory reflects contemporary Scandinavian aesthetics while maintaining timeless appeal, with collections designed to suit various preferences and occasions. Regular updates introduce new styles and seasonal offerings, keeping the selection fresh and relevant.

Professional Fitting and Expert Guidance

The cornerstone of CHANGE's service is professional fitting assistance provided by trained staff members. Customers can book dedicated fitting appointments to receive personalized guidance in selecting garments that enhance comfort and confidence. The staff's expertise extends beyond simple measurements; they understand the nuances of proper fit, fabric quality, and design details that contribute to an optimal wearing experience. This consultative approach transforms shopping into a collaborative process rather than a transactional one.

Location and Accessibility

Situated at Danmarksgade 70B, the store occupies a prime position on Frederikshavn's celebrated 2-kilometer pedestrianized shopping street. This location places CHANGE within easy walking distance of restaurants, cafés, and complementary retail establishments, making it a natural stop during a broader shopping expedition through the city center. The pedestrian-only setting creates a relaxed, traffic-free environment conducive to leisurely browsing and unhurried decision-making.

Community and Membership

CHANGE maintains an active loyalty program called Club CHANGE, which boasts more than 2 million members across Europe. Members enjoy exclusive benefits, early access to new collections, and special promotions. This membership framework fosters a sense of community among customers who share the brand's values regarding fit, quality, and self-confidence through appropriate intimate apparel.