Normal – Bredgade, Herning
A bright, budget-friendly Danish variety store on Herning’s main street, packed with everyday essentials, quirky finds and travel-ready supplies at fixed low prices.
Normal on Bredgade in central Herning is a bright, well-stocked variety and home-goods store known for everyday essentials at low fixed prices. Shelves are packed with Scandinavian and international brands in beauty, personal care, cleaning, snacks and small home items, all laid out in a simple, self-service format. It’s an easy, budget-friendly stop while exploring Herning’s main shopping street, ideal for picking up practical supplies, gifts, or a few quirky treats.
A brief summary to Normal
- Bredgade 28, Herning, 7400, DK
- +4522207969
- Visit website
- Duration: 0.5 to 1.5 hours
- Budget
-
Indoor
- Mobile reception: 5 out of 5
- Monday 9:30 am-6 pm
- Tuesday 9:30 am-6 pm
- Wednesday 9:30 am-6 pm
- Thursday 9:30 am-6 pm
- Friday 9:30 am-6 pm
- Saturday 9:30 am-4 pm
- Sunday 9:30 am-4 pm
Local tips
- Browse the travel-size section near the toiletries for compact shampoos, skincare and hygiene items that are handy if you forgot something or want carry-on-friendly products.
- Look out for shelves with seasonal or themed items; they often feature fun Nordic snacks, limited-edition beauty products and small gift ideas at low prices.
- If you do not read Danish, check the back labels for multilingual information or ask staff for help with ingredients, especially for skincare and cleaning products.
- Visit earlier in the day on Saturdays if you prefer more space to wander the aisles, as mid-afternoon can feel busier when locals shop for weekend supplies.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Drinking Water
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
Normal location weather suitability
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Any Weather
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Rain / Wet Weather
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Cold Weather
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Hot Weather
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Mild Temperatures
Discover more about Normal
A colourful stop in the heart of Herning
Normal on Bredgade sits right in Herning’s central shopping street, surrounded by cafes, fashion shops and everyday services. From the outside, the clean, white facade and bold logo stand out against the older streetscape, signalling a bright, contemporary interior. Large display windows give you an instant preview of what’s inside: baskets of seasonal offers, neatly stacked toiletries and an array of small, tempting impulse buys. Step through the automatic doors and you enter a compact but carefully organised space, designed for quick browsing as well as longer treasure hunts. A wide main aisle runs through the store, with lower shelves that keep sightlines open so you can always orient yourself, even when the shop is busy.Everyday essentials with a twist
The heart of Normal is its broad selection of everyday products, from shampoo and skincare to toothpaste, cleaning supplies and laundry detergents. You find a mix of well-known European brands and lesser-known labels, often with unusual scents, formats or packaging. For travellers, it is a convenient place to stock up on travel-size toiletries, forgotten items or refills at prices that are generally kinder than in supermarkets or pharmacies. Beyond personal care, shelves carry snacks, sweets, soft drinks and small pantry items. There are also sections devoted to stationery, storage solutions, household gadgets and seasonal decorations. The product selection is constantly refreshed, so regulars often browse simply to see what is new or unexpected on the shelves.Layout made for easy browsing
Inside, the store follows a straightforward, self-service layout. Toiletries and beauty often dominate the front and central aisles, with cleaning products, home care and paper goods grouped together further in. Side aisles tuck away more playful categories: novelty sweets, themed gifts, children’s bits and pet treats. Signage is simple and clear, using bold colours and large fonts to guide you quickly between sections. The atmosphere is informal and unpretentious. Narrower aisles mean you are close to the shelves, making it easy to compare products and prices. Baskets are stacked by the entrance and at key points in the store, encouraging you to pick one up as your hands fill with finds. Background music is usually low and upbeat, adding energy without overwhelming conversation.Service, language and local character
Staff here are used to helping both locals and visitors, and English is commonly spoken if you need assistance or product information. The team can point you toward specific brands, highlight popular Danish items or help you locate things like adapters, hygiene products or basic travel necessities. Quick, efficient checkout and multiple tills help keep queues moving during busier hours. The store reflects Herning’s identity as a regional hub: practical, down-to-earth and slightly playful. You might spot products tied to Nordic trends, eco-conscious cleaning brands or minimalist Danish packaging alongside more colourful international imports. It’s a small but telling slice of everyday Danish life, experienced through what locals put in their baskets.When to visit and what to combine it with
Normal is typically open every day with morning-to-early-evening hours, broadly matching other shops in central Herning, though exact closing times can differ on weekends and holidays. Weekday late afternoons are usually livelier, while mornings and early evenings tend to be calmer and better for unhurried browsing. Because of its central Bredgade location, a visit slots naturally into a wider wander through Herning City. You can combine a quick essentials run with coffee at a nearby cafe, fashion shopping, or a stroll towards the town square. For travellers staying nearby, it is also a practical first-day stop to pick up toiletries, snacks and small comforts for the rest of your stay.Iconic landmarks you can’t miss
Herning City Hotel
0.1 km
Experience breathtaking panoramic views and serene landscapes at Udsigtstårn in Vejle, Denmark.
Louis Nielsen Herning
0.3 km
Experience contemporary art in a unique setting at Kunsthal Vejle, where a historic vending machine becomes a dynamic exhibition space.
Scandic Regina
0.6 km
Experience panoramic views of Vejle's natural beauty from the Udsigtstårn at Østengård.
Mindesten for H.Pontoppidan
0.8 km
A quiet memorial stone in Herning’s Sdr. Anlæg, honouring H. Pontoppidan and the ambitious transformation of Jutland’s once-harsh heath and bog landscapes.
Lagkagehuset
0.9 km
Experience innovative contemporary art in Vejle's historic vending machine gallery, open 24/7 with free admission.
Befrielsessten i Gullestrup
3.7 km
A 1949 liberation stone honoring Denmark's freedom in the quiet village of Gullestrup.
Ilva
4.8 km
Experience contemporary art in a repurposed 1950s vending machine at Vejle's innovative Kunsthal Vejle.
Herning Turist
5.3 km
Experience panoramic views of Vejle's landscapes from the accessible Udsigtstårn observation tower.
Mindesten for Jens Vejmand
6.1 km
A windbreak memorial to a stoneworker whose life inspired Denmark's most beloved folk song.
Bølling Lake
25.4 km
A restored glacial lake offering scenic walks, excellent fishing, and peaceful nature immersion in central Jutland.
Silkeborg Vesterskov mindesten
33.7 km
A modest memorial stone in Silkeborg Vesterskov, where forest tranquillity and wartime history meet in a quiet, contemplative woodland clearing.
Statue of Michael Drewsen
36.0 km
Bronze tribute to Silkeborg’s founding industrialist, anchoring the historic town square and local traditions at the heart of Denmark’s lake district.
Silkeborg Water Tower
36.0 km
A heritage-listed industrial landmark symbolising Silkeborg's textile manufacturing legacy.
Springvand
36.0 km
Northern Europe's grandest fountain transforms Silkeborg's lakeside with water jets soaring 33 meters high and mesmerizing evening light shows.
Tollundmanden
36.2 km
Stændertorvet is the historic main square of Roskilde, home to bustling markets, festivals, and community life, set beside UNESCO-listed Roskilde Cathedral.
Unmissable attractions to see
Lau Tune Møller
0.1 km
A quietly placed contemporary artwork on Herning’s main street, weaving modern sculpture into the everyday rhythm of historic Bredgade.
Lokalhistorisk Arkiv I Herning
0.4 km
A quiet local history archive where Herning’s evolution from heathland settlement to modern town is preserved in photographs, papers, and personal stories.
Frilandsmuseet Herning
0.4 km
Step from central Herning straight into a thatched 1800s village, where open‑air farmsteads, soundscapes and intimate exhibits bring Jutland’s heathland past to life.
Nordisk Film Biografer Herning
0.4 km
Modern multiplex in central Herning with comfortable screens, big-sound blockbusters and classic cinema snacks for easygoing evenings and family-friendly outings.
Tekstilmuseet
0.5 km
Industrial looms, children’s factory fun and 2,000 years of cloth history in Herning’s former textile mill, where Central Jutland’s fabric story comes vividly alive.
Herning Station
0.5 km
Central Jutland’s compact rail and bus hub, Herning Station quietly connects a busy events town and its countryside to the rest of Denmark.
Zency Herning
0.6 km
Professional, minimalist massage clinic in central Herning offering tailored therapeutic and wellness treatments in a calm, contemporary setting.
Sdr. Anlæg
0.8 km
A historic green pocket in central Herning, where tall trees, storybook carvings and a nature playground link city streets with the wild paths of Knudmosen.
Befrielsessten i Herning
1.2 km
Experience Elia, Herning's monumental steel sculpture with unpredictable flame bursts and panoramic views.
Locked - Escape Room
1.3 km
Experience Denmark's rural heritage at Høgdal, an open-air museum near Them showcasing traditional farm life.
P-plads, Knudmosebjerget
1.3 km
Unassuming car park, big horizons: your easy starting point for Knudmosebjerget’s hilltop views, protected wetlands and everyday escapes on Herning’s edge.
Mindeparken
1.3 km
A serene ornamental memorial park in eastern Herning, where hedge-framed garden rooms, quiet lawns and oak groves honour Second World War history.
Knudmose
1.6 km
Former bog turned green playground on Herning’s edge, where a man-made hill, dog forest and winding trails offer easy everyday escapes into light, air and open space.
Kirppu
1.8 km
Denmark's largest indoor flea market supermarket with 120+ rotating vendors and constantly refreshed inventory.
Park
1.9 km
Elia is a monumental open-air sculpture in Herning, Denmark—famous for its towering pillars, walkable dome, and spectacular, unpredictable flame eruptions.
Essential places to dine
Backyard Burger
0.1 km
Flame-grilled burgers crafted with quality ingredients in a playful, swing-filled setting.
SushiArt Herning
0.1 km
Compact, central Herning sushi spot focused on fresh, sustainable ingredients, organic rice and convenient takeaway boxes for an easy, modern meal.
Brasseriet
0.1 km
Upscale European brasserie blending seasonal ingredients, curated wines, and attentive hospitality in central Herning.
Lones Køkken
0.1 km
No‑frills, central Herning grill and pizza house serving big portions, fast comfort food and late‑night bites on lively Bredgade.
Coffee City Karma
0.1 km
Authentic Turkish döner and fresh Italian pizza in the heart of Herning, open late.
Herning Kebab House
0.1 km
Fresh-made kebabs, burgers, and pizzas in central Herning with warm service and reliable quality.
Tap Del Bar
0.1 km
Spanish-inspired gastrotapas, an impressive wine wall and crafted cocktails come together in a cosy, central Herning bar-restaurant made for social dining.
Brdr. Price Herning
0.3 km
Danish–French brasserie classics and warm, high-ceilinged charm in a former bank building on Herning’s main square, ideal for both leisurely lunches and festive dinners.
Bryggeriet Herning
0.3 km
Craft beer, Danish hygge and historic bank-vault atmosphere come together beneath Herning’s main square at this characterful brewery-restaurant on Torvet.
Restaurant Pizzeria Marco Polo
0.3 km
Long‑running Italian family restaurant on Herning’s main square, serving generous pizzas, fresh pasta and hearty classics in a warm, central setting.
Møllegrillen Herning
0.3 km
Central Herning’s no-nonsense grill bar for generous burgers, pizza and classic Danish fast-food favourites served quick, hot and at moderate prices.
Restaurant Sankt Jørgen Herning
0.3 km
Traditional Danish flavors and warm, wood-panelled charm in the heart of Herning’s central square, inside the historic Hotel Eyde.
Café Dyrby's
0.3 km
Family-run café-restaurant on Herning’s main square, serving generous brunches, classic comfort dishes and coffee in a warm, lived-in setting.
Mødestedet
0.3 km
Casual, central and true to its name, Mødestedet is Herning’s easygoing meeting point for simple meals, drinks and conversation right on Torvet.
Singapore Kitchen Pizza & Grill
0.3 km
Asian-inspired pizza and casual dining in the heart of Herning
Markets, malls and hidden boutiques
Normal
0.0 km
A bright, budget-friendly Danish variety store on Herning’s main street, packed with everyday essentials, quirky finds and travel-ready supplies at fixed low prices.
Mappstore (Herning City)
0.0 km
Curated Danish fashion and designer accessories in Herning's vibrant shopping district.
Lambæk Guld Og Sølv ApS
0.1 km
Historic Herning jeweler blending 90 years of goldsmith tradition with curated modern design, personalized service, engraving and watch care on lively Bredgade.
Jydepotten A/S
0.1 km
Curated women's fashion from leading brands in the heart of Herning's main street.
Design HUB
0.1 km
Entrepreneur-driven design store in central Herning, showcasing emerging Danish creatives, unique objects and a collaborative spirit behind the shopfront.
M.C. Mortensen, Officiel forhandler af Rolex
0.1 km
Herning’s century-old Rolex and fine watch boutique, blending family-run goldsmith tradition with a sleek, modern showroom on bustling Bredgade.
Ma-Griff
0.1 km
Smart, distinctive women's fashion on Herning's vibrant pedestrian shopping street.
Rikki Vanggaard
0.1 km
Intimate Herning boutique offering curated women’s fashion, signature pieces and thoughtful styling guidance in a calm, Scandinavian-chic setting.
Dalgashus
0.1 km
Compact city‑centre arcade in Herning, combining everyday services, small shops and sheltered walkways in a convenient, low‑key shopping passage.
Aaskov Modetøj A/S
0.1 km
Long‑established Danish womenswear on Herning’s Bredgade, blending quality fabrics, flattering fits and friendly service for everyday outfits and special occasions.
BØRNEHJØRNET – Genbrugsbutik og mødested for familier for børn
0.1 km
Small, friendly and purpose-driven, BØRNEHJØRNET in Herning is a cosy second-hand shop for children and a welcoming community nook for local families.
Dampkongen
0.1 km
Denmark's trusted vaporizer specialist with expert guidance and secure online shopping.
Tea & Coffee Gallery
0.1 km
A cosy Herning specialty shop where freshly roasted coffee, fragrant teas and gourmet chocolates turn everyday sipping into a small Scandinavian ritual.
CADOVIUS
0.1 km
A central Herning boutique for modern Scandinavian clothing, blending everyday practicality with clean-lined style for both men and women on busy Bredgade.
ONLY
0.1 km
Compact, denim-focused women’s fashion store on Herning’s main shopping street, blending industrial-chic interiors with accessible Scandinavian high-street style.
Essential bars & hidden hideouts
Petit Bar
0.0 km
Compact, old-school neighborhood bar in central Herning with inexpensive drinks, smoky charm, music-fueled evenings and a relaxed, come-as-you-are vibe.
Heidi's Bier Bar
0.1 km
High-energy Alpine-style beer hall in central Herning, mixing Tyrolean décor, towering beers, party games, and club-level nightlife for big, social nights out.
Vestre Hjørnet
0.3 km
Classic Danish bodega on a Herning street corner, where morning coffee blends into late-night beers and local conversation fills a worn but welcoming room.
Baren Herning
0.4 km
Casual late-night bar on Østergade with upbeat music, affordable drinks and a friendly local crowd, ideal for relaxed nights out in central Herning.
The Old Irish Pub
0.4 km
Lively Irish-style pub in central Herning, pouring pints, screening football and keeping the party going with music, quizzes and late-night bar energy.
Bart
0.4 km
Herning's premier sports bar and dart venue with craft beers, creative cocktails, and lively entertainment.
Bodega Gadespejlet ApS
0.5 km
Authentic Danish pub culture in Herning's heart—nearly 50 years of genuine hospitality and late-night atmosphere.
Murphy's Pub
0.5 km
Cozy Irish-style pub in the heart of Herning, pouring good beer, hosting live music and quizzes, and blending Irish charm with Danish hygge late into the night.
Fox and Hounds
0.5 km
Scottish pub excellence in the heart of Herning with craft beers, premium whiskeys, and genuine Danish hospitality.
Piano Herning
0.5 km
Cozy, centrally located bar in Herning with warm lighting, close-up atmosphere and late-night opening hours, ideal for relaxed drinks and sociable evenings.
City-cafeen
0.6 km
Unpretentious bar-café in central Herning, offering inexpensive drinks, cosy pub-style atmosphere and a relaxed, local slice of Danish værtshus culture.
Don Quijote
0.6 km
Authentic local bar where Herning's working-class community gathers for affordable drinks and genuine connection.
Black Wolves
2.5 km
Lively Herning sports bar where FC Midtjylland fan culture, big screens and easygoing Danish bar life come together just a short hop from MCH Arena.
Glamour Place
2.6 km
Small, welcoming LGBTQ+ bar in Herning with karaoke nights, friendly hosts and a living‑room vibe that mixes cosy chats with intimate party energy.
min PUB
2.9 km
A cozy, basement-style neighborhood bar tucked into Herning’s Industriparken, serving straightforward beers and friendly conversation away from the city-center nightlife.
Nightclubs & after hour spots
Mindegade5
0.3 km
Experience the heartbeat of Herning's nightlife at Mindegade5, where music, dance, and celebration converge.
East End Holstebro
32.8 km
High-energy disco club in central Holstebro, where DJs, flashing lights, and a packed dance floor keep the party going into the early morning hours.
B'sharp - Silkeborg Rhythm Og Blues Association
35.9 km
Volunteer-run blues stronghold in central Silkeborg, where intimate weekend concerts, affordable drinks and close-up performances keep rhythm & roots music alive.
Riverboat Jazz Festival
36.5 km
Scandinavia’s celebrated Riverboat Jazz Festival: riverside concerts, boat gigs, and open-air revelry set against Silkeborg’s scenic lakes and vibrant summer spirit.
Kedelhuset
36.5 km
Kedelhuset: Silkeborg’s buzzing live music and culture venue, blending industrial heritage with creative energy in the lively riverside Papirfabrikken district.
Der Kuhstall Mønsted
36.9 km
Rural barn vibes meet late-night beats at this countryside nightclub near Viborg, where casual crowds, strong drinks and a compact dance floor power the weekend.
NewsBar - Shakespeare Nightclub & Eventhouse
42.2 km
Ølgod's premier nightclub and event venue, where celebration and community connection meet.
Liglad Day & Nightlife
42.3 km
Compact late-night club on Grindsted’s main street, mixing local vibes, DJs and simple drinks for weekend nights that run into the early hours.
ANDERS LAUSTSEN A/S
43.1 km
Compact, casual late-night bar and dance spot in Viborg, offering simple drinks, music, and a local Danish nightlife vibe just beyond the historic center.
Restaurant Latinerly
44.2 km
A vibrant culinary and nightlife landmark in Viborg, Restaurant Latinerly blends Nordic dining, creative cocktails, and festive energy in a historic setting.
Vejle Jazzklub
51.9 km
Experience the soulful rhythms of jazz in the heart of Bredsten at Vejle Jazzklub.
The Last Waterhole
58.4 km
A beloved Vejle pub promising lively nights, affordable drinks, live music, and authentic Danish camaraderie just steps from the city’s vibrant heart.
temabar APS 23-05
59.2 km
Tropical vibes and late-night dancing in Vejle's energetic weekend hotspot.
Tartan Pub
59.2 km
A Scottish-inspired pub in the heart of Vejle, offering a vibrant mix of dance nights, craft brews, and cozy atmosphere perfect for locals and travelers alike.
Team Paderborner
60.1 km
Nightclub entertainment in Denmark's scenic Dyrehaven forest and lakeside setting.
For the vibe & atmosphere seeker
- Fun-filled
- Lively
- Casual
- Quirky
- Unique
For the design and aesthetic lover
- Colorful Aesthetics
- Modern Designs
For the architecture buff
- Modern
- Heritage Neighborhoods
For the social media creator & influencer
- Photo Spots
- Aesthetic Corners
- Colorful Backdrops
For the eco-conscious traveler
- Public-Transport Accessible
- Low Impact
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Day Trip
- Roadtrip Stop
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
- Business Friendly