Wunderwear Herning City
Herning’s intimate multi‑brand lingerie boutique, blending decades of fitting expertise with modern Scandinavian style in a cosy Søndergade setting.
Wunderwear Herning City is a long‑established lingerie and underwear boutique on Søndergade in central Herning, combining classic Danish intimacy with modern multi‑brand choice. Inside this elegant women’s clothing store you find carefully curated lingerie, nightwear, loungewear, swimwear and hosiery from leading Scandinavian and international labels, presented in a calm, personal setting. Staff are known for expert bra fitting and styling help, making it a reassuring stop whether you are updating everyday essentials or searching for something special.
A brief summary to Wunderwear City
- Søndergade 3, Herning, 7400, DK
- +4597162038
- Visit website
- Duration: 0.5 to 1.5 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-5:30 pm
- Tuesday 10 am-5:30 pm
- Wednesday 10 am-5:30 pm
- Thursday 10 am-5:30 pm
- Friday 10 am-6 pm
- Saturday 10 am-2 pm
Local tips
- Aim for a weekday morning or early afternoon if you want extra time and privacy for a full bra fitting without feeling rushed.
- Bring or wear the outfit you are shopping for, such as a specific dress or top, so staff can help you choose underpinnings that work with its cut and fabric.
- If you wear harder‑to‑find sizes, plan your visit outside the last 30 minutes before closing to increase the chance of a thorough fitting and style comparison.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
Wunderwear City location weather suitability
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Any Weather
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Cold Weather
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Hot Weather
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Mild Temperatures
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Rain / Wet Weather
Discover more about Wunderwear City
A historic lingerie address in the heart of Herning
Wunderwear Herning City sits on Søndergade, a central shopping street where small boutiques and cafés create a compact, walkable district. Inside this women’s clothing store, lingerie and underwear are treated as fashion pieces rather than afterthoughts, with rails of coordinated sets, soft loungewear and seasonal colours greeting you as you step in. The boutique traces its roots back to the 1930s through Damernes Magasin, giving it a sense of continuity that contrasts with more transient high‑street names. That heritage shows in the way the space is organised: clearly zoned areas for lingerie, nightwear, swimwear and hosiery make browsing intuitive, while décor stays understated so fabrics and silhouettes take centre stage. It feels more like a specialist salon than a standard chain store, yet it is part of the wider Wunderwear network of independent shops across Denmark, giving access to a broad range of brands without losing local character.Curated brands from everyday basics to statement pieces
The strength of Wunderwear Herning City lies in its mix of labels and fits. The racks bring together international and Scandinavian brands known for quality and technical support, covering everything from smooth T‑shirt bras and invisible briefs to lace balconettes, shaping pieces and wireless comfort styles. Matching bottoms, slips and bodies are grouped so you can easily build full sets or mix and match silhouettes. Beyond lingerie, the store carries nightwear in soft cottons, modal, viscose, silks and bamboo blends, with styles ranging from minimalist pyjamas to more decorative robes and chemises. Seasonal swimwear spans bikinis, one‑pieces and tankinis, often with coordinating cover‑ups for beach or spa days. A dedicated hosiery selection offers tights, stockings and socks for daily wear and dressier occasions, rounding out a wardrobe of underpinnings in one compact space.Personal fittings and a focus on individual comfort
One of the defining experiences here is the emphasis on personal fitting. Staff are trained to work with a wide range of sizes and shapes, guiding you through band and cup adjustments and explaining how a well‑fitted bra should feel during everyday movement. This can be particularly helpful if you are shopping for a special dress, an upcoming event or simply have not been measured in a while. Fittings are carried out discreetly in private cabins, with time given to try different cuts and brands until the right combination of comfort, support and style is found. The team is used to helping with practical questions too, such as what works under sheer fabrics, how to choose strapless or multiway options, or which materials feel best against sensitive skin. The result is a visit that feels tailored rather than rushed, even if you only leave with a single carefully chosen piece.A cosy stop within Herning’s compact city centre
Because the boutique is located just off the main pedestrian flow in central Herning, it fits naturally into a wider day of urban exploring. The shop’s scale is intimate: you can see most of the selection at a glance, yet there is enough depth in sizes and colours to reward a slower browse. Lighting is warm and inviting, music kept at a background level so you can discuss options without raising your voice, and seating areas allow companions to wait comfortably while fittings take place. The atmosphere makes it an appealing stop for several types of outings: a solo visit to refresh essentials, a mother‑daughter shopping trip, or a couple choosing pieces together. Its city‑centre position means cafés and other shops are close at hand, so it works equally well as a quick targeted stop or a leisurely part of a longer stroll through Herning’s streets.Planning your visit and making the most of opening hours
Wunderwear Herning City usually follows classic Danish high‑street hours, opening late morning and closing in the late afternoon on weekdays, with a longer window on Fridays and a shorter day on Saturdays. The shop is generally closed on Sundays, which is worth bearing in mind if you are visiting Herning for a weekend event or short break. Given the focus on fittings, it is wise to allow enough time for a relaxed try‑on session rather than arriving just before closing. Mornings and early afternoons on weekdays tend to be calmer, offering more unhurried access to fitting rooms. If you have a specific brand or style in mind, staff can often advise on what is currently in stock or suggest alternatives within the broader Wunderwear selection, making it easier to plan your shopping around the rest of your time in the city.Iconic landmarks you can’t miss
Louis Nielsen Herning
0.1 km
Experience contemporary art in a unique setting at Kunsthal Vejle, where a historic vending machine becomes a dynamic exhibition space.
Herning City Hotel
0.2 km
Experience breathtaking panoramic views and serene landscapes at Udsigtstårn in Vejle, Denmark.
Scandic Regina
0.3 km
Experience panoramic views of Vejle's natural beauty from the Udsigtstårn at Østengård.
Mindesten for H.Pontoppidan
0.6 km
A quiet memorial stone in Herning’s Sdr. Anlæg, honouring H. Pontoppidan and the ambitious transformation of Jutland’s once-harsh heath and bog landscapes.
Lagkagehuset
0.6 km
Experience innovative contemporary art in Vejle's historic vending machine gallery, open 24/7 with free admission.
Befrielsessten i Gullestrup
3.7 km
A 1949 liberation stone honoring Denmark's freedom in the quiet village of Gullestrup.
Ilva
4.5 km
Experience contemporary art in a repurposed 1950s vending machine at Vejle's innovative Kunsthal Vejle.
Herning Turist
5.0 km
Experience panoramic views of Vejle's landscapes from the accessible Udsigtstårn observation tower.
Mindesten for Jens Vejmand
6.3 km
A windbreak memorial to a stoneworker whose life inspired Denmark's most beloved folk song.
Bølling Lake
25.2 km
A restored glacial lake offering scenic walks, excellent fishing, and peaceful nature immersion in central Jutland.
Silkeborg Vesterskov mindesten
33.4 km
A modest memorial stone in Silkeborg Vesterskov, where forest tranquillity and wartime history meet in a quiet, contemplative woodland clearing.
Statue of Michael Drewsen
35.7 km
Bronze tribute to Silkeborg’s founding industrialist, anchoring the historic town square and local traditions at the heart of Denmark’s lake district.
Silkeborg Water Tower
35.7 km
A heritage-listed industrial landmark symbolising Silkeborg's textile manufacturing legacy.
Springvand
35.7 km
Northern Europe's grandest fountain transforms Silkeborg's lakeside with water jets soaring 33 meters high and mesmerizing evening light shows.
Tollundmanden
35.9 km
Stændertorvet is the historic main square of Roskilde, home to bustling markets, festivals, and community life, set beside UNESCO-listed Roskilde Cathedral.
Unmissable attractions to see
Herning Station
0.3 km
Central Jutland’s compact rail and bus hub, Herning Station quietly connects a busy events town and its countryside to the rest of Denmark.
Zency Herning
0.3 km
Professional, minimalist massage clinic in central Herning offering tailored therapeutic and wellness treatments in a calm, contemporary setting.
Fermaten
0.3 km
Purpose-built regional music venue bringing rock, jazz, indie, pop and more to an intimate, modern concert hall in the center of Herning.
Lokalhistorisk Arkiv I Herning
0.4 km
A quiet local history archive where Herning’s evolution from heathland settlement to modern town is preserved in photographs, papers, and personal stories.
Frilandsmuseet Herning
0.4 km
Step from central Herning straight into a thatched 1800s village, where open‑air farmsteads, soundscapes and intimate exhibits bring Jutland’s heathland past to life.
Lau Tune Møller
0.4 km
A quietly placed contemporary artwork on Herning’s main street, weaving modern sculpture into the everyday rhythm of historic Bredgade.
Sdr. Anlæg
0.6 km
A historic green pocket in central Herning, where tall trees, storybook carvings and a nature playground link city streets with the wild paths of Knudmosen.
Tekstilmuseet
0.8 km
Industrial looms, children’s factory fun and 2,000 years of cloth history in Herning’s former textile mill, where Central Jutland’s fabric story comes vividly alive.
Befrielsessten i Herning
0.9 km
Experience Elia, Herning's monumental steel sculpture with unpredictable flame bursts and panoramic views.
Locked - Escape Room
1.0 km
Experience Denmark's rural heritage at Høgdal, an open-air museum near Them showcasing traditional farm life.
Mindeparken
1.0 km
A serene ornamental memorial park in eastern Herning, where hedge-framed garden rooms, quiet lawns and oak groves honour Second World War history.
P-plads, Knudmosebjerget
1.4 km
Unassuming car park, big horizons: your easy starting point for Knudmosebjerget’s hilltop views, protected wetlands and everyday escapes on Herning’s edge.
Kirppu
1.6 km
Denmark's largest indoor flea market supermarket with 120+ rotating vendors and constantly refreshed inventory.
Herning Centret
1.7 km
Central Jutland’s largest covered mall, blending 80+ shops, eateries and family facilities with free parking and all-weather comfort on the edge of Herning.
Knudmose
1.8 km
Former bog turned green playground on Herning’s edge, where a man-made hill, dog forest and winding trails offer easy everyday escapes into light, air and open space.
Essential places to dine
Restaurant Sankt Jørgen Herning
0.0 km
Traditional Danish flavors and warm, wood-panelled charm in the heart of Herning’s central square, inside the historic Hotel Eyde.
Bone's Herning
0.1 km
Hearty American-style BBQ, salad and soft-ice bar in a cosy, family-focused restaurant on Østergade in the heart of Herning.
Brdr. Price Herning
0.1 km
Danish–French brasserie classics and warm, high-ceilinged charm in a former bank building on Herning’s main square, ideal for both leisurely lunches and festive dinners.
Mødestedet
0.1 km
Casual, central and true to its name, Mødestedet is Herning’s easygoing meeting point for simple meals, drinks and conversation right on Torvet.
Café Dyrby's
0.1 km
Family-run café-restaurant on Herning’s main square, serving generous brunches, classic comfort dishes and coffee in a warm, lived-in setting.
Bryggeriet Herning
0.1 km
Craft beer, Danish hygge and historic bank-vault atmosphere come together beneath Herning’s main square at this characterful brewery-restaurant on Torvet.
Gusto Sandwich
0.1 km
Casual, central Herning fast-food spot for hearty sandwiches, pizzas and kebab plates, ideal for a quick, filling meal or easy takeaway on busy days.
Restaurant Flammen
0.1 km
All‑you‑can‑eat Danish grill buffet with at least 15 cuts of meat, a generous salad bar and a cosy, family‑friendly atmosphere in central Herning.
U-Poke Herning
0.1 km
Herning's only poké restaurant, serving fresh Hawaiian bowls with customizable ingredients and community spirit.
Restaurant Pizzeria Marco Polo
0.1 km
Long‑running Italian family restaurant on Herning’s main square, serving generous pizzas, fresh pasta and hearty classics in a warm, central setting.
Café Fry Østergade ApS
0.2 km
Lively all‑day café on Herning’s pedestrian street, serving generous, good‑value comfort food from brunch to burgers in a relaxed, central setting.
Papa's
0.2 km
Homemade pizzas and pure veal kebab crafted with 20+ years of expertise and uncompromising quality.
Tap Del Bar
0.2 km
Spanish-inspired gastrotapas, an impressive wine wall and crafted cocktails come together in a cosy, central Herning bar-restaurant made for social dining.
Karma Herning
0.2 km
Generous portions, friendly service, and cozy vibes in Herning's bustling pedestrian quarter.
Namaste Herning
0.2 km
Cozy North Indian restaurant on Østergade in central Herning, serving tandoori favourites, rich curries and vegetarian dishes for eat-in or takeaway.
Markets, malls and hidden boutiques
Dohm ApS
0.0 km
Polished Scandinavian menswear boutique in central Herning, blending premium brands, personal service and clean design on lively pedestrian Søndergade.
Wunderwear City
0.0 km
Herning’s intimate multi‑brand lingerie boutique, blending decades of fitting expertise with modern Scandinavian style in a cosy Søndergade setting.
SEKTION 1
0.1 km
Design-led fashion boutique in the heart of Herning, blending Scandinavian style, curated collections and a calm, contemporary shopping atmosphere.
Femilet
0.1 km
Central Herning lingerie boutique offering comfortable, well-fitted Scandinavian underwear, nightwear and swimwear in a calm, personal and discreet shopping atmosphere.
Collezioni
0.1 km
Upscale women’s fashion boutique in central Herning, blending Scandinavian understatement with international luxury brands, curated outfits and design-conscious interiors.
AL-Ting
0.2 km
A cosy two-storey lifestyle boutique in Herning, where Danish design, interiors, fashion and gourmet treats come together in a warmly hygge-infused setting.
Free-wheelin` Head & Growshop
0.2 km
A compact, colourful headshop in central Herning, stocking smoking gear, glass, CBD and grow essentials with laid-back vibes and knowledgeable, no-rush advice.
ONLY
0.2 km
Compact, denim-focused women’s fashion store on Herning’s main shopping street, blending industrial-chic interiors with accessible Scandinavian high-street style.
IGEN Op Shop
0.2 km
A spacious Herning charity shop where quality second-hand finds, friendly volunteers and circular shopping all support the Danish Cancer Society’s work.
CADOVIUS
0.2 km
A central Herning boutique for modern Scandinavian clothing, blending everyday practicality with clean-lined style for both men and women on busy Bredgade.
Aaskov Modetøj A/S
0.2 km
Long‑established Danish womenswear on Herning’s Bredgade, blending quality fabrics, flattering fits and friendly service for everyday outfits and special occasions.
Pillayar Stores
0.2 km
Authentic Asian groceries and specialty provisions in the heart of Herning.
M.C. Mortensen, Officiel forhandler af Rolex
0.2 km
Herning’s century-old Rolex and fine watch boutique, blending family-run goldsmith tradition with a sleek, modern showroom on bustling Bredgade.
Jydepotten A/S
0.2 km
Curated women's fashion from leading brands in the heart of Herning's main street.
Ma-Griff
0.2 km
Smart, distinctive women's fashion on Herning's vibrant pedestrian shopping street.
Essential bars & hidden hideouts
Baren Herning
0.1 km
Casual late-night bar on Østergade with upbeat music, affordable drinks and a friendly local crowd, ideal for relaxed nights out in central Herning.
The Old Irish Pub
0.1 km
Lively Irish-style pub in central Herning, pouring pints, screening football and keeping the party going with music, quizzes and late-night bar energy.
Bodega Gadespejlet ApS
0.1 km
Authentic Danish pub culture in Herning's heart—nearly 50 years of genuine hospitality and late-night atmosphere.
Bart
0.1 km
Herning's premier sports bar and dart venue with craft beers, creative cocktails, and lively entertainment.
Murphy's Pub
0.2 km
Cozy Irish-style pub in the heart of Herning, pouring good beer, hosting live music and quizzes, and blending Irish charm with Danish hygge late into the night.
Fox and Hounds
0.2 km
Scottish pub excellence in the heart of Herning with craft beers, premium whiskeys, and genuine Danish hospitality.
Piano Herning
0.2 km
Cozy, centrally located bar in Herning with warm lighting, close-up atmosphere and late-night opening hours, ideal for relaxed drinks and sociable evenings.
City-cafeen
0.3 km
Unpretentious bar-café in central Herning, offering inexpensive drinks, cosy pub-style atmosphere and a relaxed, local slice of Danish værtshus culture.
Petit Bar
0.3 km
Compact, old-school neighborhood bar in central Herning with inexpensive drinks, smoky charm, music-fueled evenings and a relaxed, come-as-you-are vibe.
Heidi's Bier Bar
0.4 km
High-energy Alpine-style beer hall in central Herning, mixing Tyrolean décor, towering beers, party games, and club-level nightlife for big, social nights out.
Vestre Hjørnet
0.6 km
Classic Danish bodega on a Herning street corner, where morning coffee blends into late-night beers and local conversation fills a worn but welcoming room.
Don Quijote
0.9 km
Authentic local bar where Herning's working-class community gathers for affordable drinks and genuine connection.
Black Wolves
2.6 km
Lively Herning sports bar where FC Midtjylland fan culture, big screens and easygoing Danish bar life come together just a short hop from MCH Arena.
min PUB
2.8 km
A cozy, basement-style neighborhood bar tucked into Herning’s Industriparken, serving straightforward beers and friendly conversation away from the city-center nightlife.
Glamour Place
2.9 km
Small, welcoming LGBTQ+ bar in Herning with karaoke nights, friendly hosts and a living‑room vibe that mixes cosy chats with intimate party energy.
For the vibe & atmosphere seeker
- Relaxing
- Tranquil
- Unique
- Boutique
For the design and aesthetic lover
- Modern Designs
- Vintage Styles
For the architecture buff
- Heritage Neighborhoods
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
For the eco-conscious traveler
- Public-Transport Accessible
- Low Impact
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Day Trip
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Senior Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
- Business Friendly