By Mie, Horsens

A cosy fashion haven in central Horsens

By Mie sits on Hospitalsgade, a small street in the historic centre of Horsens where everyday city life flows past cafés, speciality shops and pedestrians on their way through town. Stepping inside, you leave the busy shopping streets behind and enter a calmer, more personal universe devoted entirely to women’s fashion in plus sizes. The footprint is that of a classic Danish boutique: not huge, but thoughtfully arranged so each rail and table feels curated rather than crowded. Soft lighting, warm tones and simple Scandinavian décor emphasise the clothes rather than the fixtures, while a few homely touches – plants, candles, perhaps a framed print or two – give the shop the relaxed atmosphere of a stylish living room. It is the kind of place where browsing feels unhurried, and where you can easily spend time looking through fabrics and cuts without pressure.

Body-positive style in sizes 42–56

The concept behind By Mie is clear: fashion for women who want to feel confident and well-dressed in sizes 42–56. Racks are filled with pieces chosen to flatter curves rather than hide them, from everyday jeans and soft knitwear to dresses, blouses and seasonal outerwear. Cuts tend to emphasise comfort and movement, with attention to waistlines, drape and sleeve length so garments sit well on different body shapes. Alongside the clothing, you find a wide range of accessories – bags in practical everyday styles, belts that can transform the silhouette of a dress or tunic, and scarves that add colour or texture to a simple outfit. Colours span from muted Scandinavian neutrals to bolder prints, so it is easy to build a wardrobe that works both for workdays and festive occasions.

Personal service at the heart of the experience

What defines the boutique as much as the range is the personal presence of its owner, Mie, who runs both the physical shop and the connected webshop. During opening hours she is typically on the shop floor, ready to help with sizes, suggest combinations or give an honest opinion on what suits you. The tone is straightforward and friendly, in line with Danish retail culture, with the goal of helping you find pieces that feel right for your body rather than following every passing trend. Fitting rooms are important here, and you can expect to try different cuts and sizes until something truly works. The selection is broad enough that many women manage to assemble complete outfits in one visit, from base layers to a finishing accessory. For travellers, this makes By Mie a convenient stop if luggage has gone astray or if you are simply looking for something that feels more individual than high-street chains.

A local boutique woven into Horsens city life

By Mie forms part of Horsens’ compact, walkable shopping core, where independent shops stand alongside larger chains. The boutique’s central address means it fits naturally into a wider day exploring the city’s cafés, galleries and pedestrian streets. You might drop by after a stroll along Søndergade or a visit to the nearby shopping centre, using the boutique as a quieter counterpoint to the bustle of the main thoroughfares. Because it is owner-run, the assortment changes with the seasons and with Mie’s own buying trips, giving repeat visitors something new to discover. For those who enjoy supporting small, characterful businesses, the shop also offers the chance to bring home clothing that carries a sense of place – a reminder of time spent in this corner of East Jutland.

Practical details for planning a visit

The boutique keeps straightforward daytime hours on weekdays, with a shorter opening window on Saturdays and usually closed on Sundays, so it is worth aligning a city stroll with these times if you want to step inside. The location in the central grid of streets means it pairs well with museum visits or a harbour walk on the same day. Typical visits last from a quick browse to a longer styling session if you are refreshing part of your wardrobe. Prices reflect a mid-range independent boutique: higher than discount chains but accessible for quality clothing that is designed to last more than a single season. If you fall for a particular style but cannot carry much luggage, the linked webshop offers an easy way to continue exploring the range once you are back home, using your in-store experience with fits and sizes as a guide.