By Emma, Maribo

4.9 (11)

A small, personal fashion boutique in Maribo, offering relaxed Scandinavian style, thoughtful service and a calm break from sightseeing on the island of Lolland.

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By Emma

By Emma is a small, curated clothing and accessories boutique in the town of Maribo on the island of Lolland. Tucked into Slagterivej just off the compact center, it focuses on stylish everyday pieces, seasonal collections and thoughtful details rather than mass-market fashion. The atmosphere is personal and relaxed, with space to browse slowly, ask for advice and discover Danish and European labels that suit island life as well as city breaks.

A brief summary to By Emma

Slagterivej 1A, Maribo, 4930, DK
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Duration: 0.5 to 1.5 hours
Mid ranged
Indoor
Mobile reception: 5 out of 5

Local tips

Plan your visit on a weekday morning or early afternoon for the calmest browsing and the most time to chat with staff about fits and styling.
Bring or wear layers you already own if you want help choosing pieces that mix well with your existing wardrobe and travel clothes.
If you are exploring Maribo’s historic streets and lakes, stop here before or after for a comfortable knit or scarf suited to local weather.

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Getting There

Regional train and short walk

From Nykøbing Falster, take a regional train to Maribo station, a journey that typically takes around 20–25 minutes with departures at least once an hour during the day. A standard adult ticket usually costs in the range of 40–70 DKK one way, depending on discounts and time of purchase. From Maribo station it is an easy, mostly level walk through town to Slagterivej, suitable for most visitors with basic mobility. Trains run year-round, though late evening and weekend services can be less frequent.
Car from Rødbyhavn ferry

If you arrive on Lolland by ferry at Rødbyhavn, driving to Maribo takes roughly 20–25 minutes under normal traffic conditions. Expect to cover a mix of main roads with clear signage. There is usually on-street or nearby parking available within walking distance of Slagterivej; some spaces may be time-limited in central Maribo, so always check local signs. Fuel and potential bridge or ferry costs are additional, but there are no special road tolls just for entering Maribo.
Local bus within Lolland

From smaller towns on Lolland such as Nakskov or Holeby, you can use local buses heading toward Maribo. Typical travel times range from 30 to 60 minutes depending on the route and starting point. Single tickets usually fall somewhere between 20 and 60 DKK, with options for zone-based passes. Services can be less frequent in the evenings and on weekends, so checking the timetable in advance is important. Buses usually stop within walking distance of the compact town centre, from where Slagterivej is an easy stroll.

For the on-the-go comforts that matter to you

Restrooms
Drink Options
Food Options
Seating Areas
Trash Bins
Information Boards

By Emma location weather suitability

Any Weather
Rain / Wet Weather
Cold Weather
Mild Temperatures
Hot Weather

Discover more about By Emma

A cosy fashion corner in laid-back Maribo

By Emma sits on Slagterivej in Maribo, a quiet street that feels more local than touristy, even though you are only a short stroll from the town’s medieval core and lakeside paths. From the outside it looks like the kind of boutique you hope to find in a small Danish town: neat display windows, a few key outfits styled with care, and warm light spilling onto the pavement. Step inside and the mood is intimate and unhurried. Racks are spaced so you can move easily, with outfits arranged in small, colour-coordinated stories rather than long, overwhelming rails. Soft background music and the murmur of conversation create a calm setting that invites you to linger rather than rush.

Curated clothing with a Scandinavian heartbeat

The selection leans toward modern Scandinavian style: clean lines, flattering cuts and fabrics chosen for comfort and wearability. You can expect a mix of dresses, knitwear, blouses, trousers and outerwear, with seasonal pieces rotating through the year. Silhouettes are mostly relaxed yet feminine, designed to work from everyday errands in Maribo to dinners and weekend trips. Accessories are used to pull the look together. Shelves hold scarves, jewellery and small leather goods that complement the clothing rather than overshadow it. The palette tends toward soft neutrals, gentle pastels and a few bolder accents, so it is easy to build a small capsule wardrobe from just a handful of pieces.

Service that feels genuinely personal

What sets By Emma apart is the sense that shopping here is a conversation, not a transaction. Staff are on hand to help with sizes, suggest combinations and offer honest feedback if you are unsure about a cut or colour. If you like, they can help you build an outfit from head to toe, including the small touches that make it feel finished. Because the space is compact, it is easy to maintain a relaxed pace. You can browse independently and only ask for help when you need it, or lean fully into styling advice. Either way, the tone stays friendly and informal, matching the scale of Maribo itself.

A pleasant stop on a Lolland wander

For travellers exploring Lolland’s countryside, churches and nature reserves, By Emma adds a softer, urban note to the itinerary. It is the kind of place where you might pick up a warm knit before an autumn walk by Maribosøerne, or a light dress for a summer evening on the island. The boutique works well as a short stop combined with a café visit or a walk through town. Even if you are travelling light, browsing the racks offers a glimpse of how locals dress for Denmark’s shifting seasons, from layered looks for windy days to simple pieces that suit brighter weather.

Small-scale style with local roots

By Emma feels rooted in its setting: a personal business in a modest space, focused on quality rather than volume. That local scale comes through in the details, from how displays are adjusted with the seasons to how quickly staff recognise returning customers. For visitors, the experience is less about hunting for bargains and more about enjoying a well-edited collection in a calm, friendly environment. If you appreciate Scandinavian fashion and like discovering independent boutiques away from big-city shopping streets, this little shop in Maribo is a rewarding detour.