Masai Sønderborg
Danish fashion boutique celebrating bold colors, unique prints, and Scandinavian design excellence.
Masai Sønderborg is a contemporary women's clothing boutique located in the heart of Denmark's Southern Jutland region. Founded by two siblings in Copenhagen in 1992, Masai has grown into a respected Danish fashion brand with 12 independent stores across the country. This Sønderborg location showcases the brand's signature collections featuring vibrant colors, unique prints, and high-quality fabrics. The store offers personalized shopping experiences with knowledgeable staff and a curated selection of seasonal and timeless pieces.
A brief summary to Masai
- Perlegade 31A, Sønderborg, 6400, DK
- +4529449380
- Visit website
- Duration: 0.75 to 2 hours
- Mid ranged
-
Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-5:30 pm
- Tuesday 10 am-5:30 pm
- Wednesday 10 am-5:30 pm
- Thursday 10 am-5:30 pm
- Friday 10 am-5:30 pm
- Saturday 10 am-3 pm
Local tips
- Visit during weekday mornings (10:00–12:00) for a quieter shopping experience with more personalized attention from staff.
- Take advantage of the 14-day free return policy—try pieces at home to ensure they work with your existing wardrobe before committing.
- Ask staff about seasonal collections and new arrivals; they are knowledgeable about the brand's design philosophy and can suggest pieces tailored to your style.
- Combine your shopping visit with exploration of nearby Sønderborg attractions, including the harbor, Sønderskoven forest, and cultural venues within walking distance.
- Check the online store before visiting to preview current collections and confirm stock availability of specific items.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
Masai location weather suitability
-
Any Weather
Discover more about Masai
A Danish Fashion Heritage
Masai was established in 1992 by two siblings in Copenhagen and remains a proudly independent Danish fashion company. The brand has built its reputation on creating distinctive women's clothing that combines artistic expression with quality craftsmanship. Today, Masai operates 12 brand stores throughout Denmark, with this Sønderborg location serving as a key retail presence in Southern Jutland. The company's commitment to Danish design and manufacturing values continues to define its identity and appeal to discerning shoppers seeking authentic, locally-produced fashion.Vibrant Collections and Design Philosophy
Masai's design philosophy centers on bold colors, unique prints, and exceptional fabric quality. Each collection reflects a careful balance between contemporary trends and timeless elegance, offering pieces that work for both everyday wear and special occasions. The brand's aesthetic draws inspiration from global influences while maintaining a distinctly Scandinavian sensibility. Shoppers at the Sønderborg store can explore seasonal collections alongside signature items that form the foundation of the Masai wardrobe, all selected to inspire confidence and personal style.The Sønderborg Shopping Experience
Located on Perlegade in central Sønderborg, the store occupies a convenient position within the city's main shopping district. The boutique provides a welcoming environment where customers can browse the full range of Masai offerings with assistance from highly knowledgeable staff members trained in the brand's design heritage and styling philosophy. The store's layout and presentation reflect the brand's commitment to quality and attention to detail, creating an inviting space that encourages exploration and discovery. Whether visiting for a specific piece or to discover new seasonal arrivals, customers experience the personalized service that distinguishes independent boutiques from larger retail chains.Accessibility and Regional Context
Sønderborg, with over 28,000 inhabitants, serves as the largest city in Southern Jutland and an important economic and cultural hub for the region. The city's position on both sides of the Als Sund inlet, connected by historic bridges, creates a distinctive urban landscape. The Masai store benefits from Sønderborg's growing status as a holiday destination and shopping center, attracting both local residents and visitors exploring Southern Denmark. The store's central location makes it easily accessible for those exploring the city's cultural attractions, waterfront areas, and nearby natural spaces including the Sønderskoven forest.Customer Service and Retail Practices
Masai maintains customer-friendly policies that reflect its commitment to satisfaction and quality service. The brand offers a 14-day free return policy and allows customers to exchange or return items at any Masai store location. Free shipping is available on online orders exceeding a specified threshold, and standard delivery takes one to three business days. Staff at the Sønderborg location can assist with online orders, styling advice, and special requests, ensuring that every customer interaction reinforces the brand's reputation for excellence and care.Iconic landmarks you can’t miss
Memory stone
0.3 km
A modest monument on Sønderborg’s town-hall square, the Memory Stone offers a quiet pause for reflection amid the everyday bustle of this historic border town.
Papirgalleriet v/Gitte Kristjansen
0.3 km
A vibrant family-friendly playground in central Roskilde, Byparkens Legeplads offers open-air fun, creativity, and relaxation in the heart of the city’s beloved Byparken.
Sønderborg Kommunale Kommandocentral
0.4 km
Hidden beneath Kongevej lies Sønderborg’s former Cold War nerve center, an underground command bunker built to keep the city running in times of crisis.
Iskonditoriet
0.4 km
Byparkens Legeplads in Roskilde fuses creative play equipment and green park scenery for a free, family-friendly experience in the heart of the historic Danish city.
Windmill
0.6 km
Denmark's iconic windmill and national symbol of resilience, rebuilt after war and transformed into a living museum of history.
Gedenkstein für hingerichtete Widerstandskämpfer
1.8 km
Discreet harborfront memorial in Sønderborg honoring eleven young German sailors executed for mutiny in 1945, inviting quiet reflection on conscience and war.
Mindesten for korporal Hammerström og konstabel Frederiksen
1.9 km
A modest stone on Sønderborg’s former shooting range honouring two fallen wartime servicemen, inviting a brief but powerful pause for remembrance and reflection.
Mindesten for Røde Kors
2.5 km
A quiet memorial to the world's first Red Cross observers amid Denmark's most historic battlefield.
King's Redoubt
2.6 km
A preserved 1864 military fortress symbolizing Danish resilience and regional heritage.
Tysk skanse X
2.6 km
Stille jordvolde på Dybbøl Banke, hvor en tysk skanse fortæller om tiden efter 1864 og fæstningsringen, der engang omklamrede Sønderborg.
Genforeningsmærke på Dybbøl Skanse II
2.8 km
Memorial marker honoring Danish reunification and the 1864 battle's fallen defenders on a historic fortification site.
Befrielsessten i Vester Sottrup
7.0 km
A quiet stone marking Denmark's liberation and Vester Sottrup's wartime legacy.
Foundation country Schäferhaus
30.9 km
Explore the serene beauty of Foundation country Schaeferhaus, a nature preserve in Flensburg, perfect for relaxation, education, and wildlife observation.
Bregninge Kirke
33.2 km
Medieval island church on a gentle Ærø hillside, where whitewashed stone, quiet fields and seafaring stories meet in a calm, contemplative setting.
Forladt skorsten
34.0 km
A haunting brick ruin marking Ærø's vanished industrial era, standing silent on the island's edge.
Unmissable attractions to see
Sønderborghus
0.2 km
Cosy cultural house in central Sønderborg, blending live music, creative workshops and a welcoming café into one relaxed, community-focused venue.
Ringridermuseet i Sønderborg
0.2 km
Danmarks eneste ringridermuseum i et bindingsværkshus fra 1643, hvor lanser, medaljer og lokale fortællinger bringer Sønderborgs festlige tradition til live.
Rådhustorvet
0.2 km
Historic town square with a 16th‑century former town hall, Rådhustorvet is a compact, atmospheric hub in Sønderborg’s old quarter.
Rønhaveplads
0.3 km
A peaceful, local-favorite park offering tranquil ponds, leafy lawns, and family-friendly relaxation just outside Sønderborg’s city center. Free, welcoming, and authentic.
Deutsches Museum Nordschleswig
0.3 km
Explore the rich cultural heritage of Sønderborg at Deutsches Museum Nordschleswig, where history and interactive exhibits come to life.
Spanske trappe
0.3 km
A once-grey stairway turned into a colourful nature mural, the Spanske Trappe is Sønderborg’s playful urban shortcut and small-scale landmark between two city streets.
Vægmalerierne på Nørre Havnegade
0.3 km
Colorful gable murals on Sønderborg’s harborfront, where evolving large-scale artworks turn an everyday building into a vivid portrait of local life and heritage.
Hønekilden
0.3 km
A tiny harbor-side spring where pure water, royal engineering and whispering legends blur into a tranquil urban nook of art and history.
Visselulles Have
0.4 km
Small in size but rich in stories, Visselulles Have is a tranquil memorial garden that honours Sønderborg’s legendary female dockworker in her old neighbourhood.
Kongevejsparken
0.5 km
A small historic neighborhood park in central Sønderborg, where former hospital gardens, mature trees and a playground create a relaxed everyday green escape.
Genforeningssten i Sønderborg
0.5 km
A monumental tribute to Denmark's 1920 reunification, nestled near historic Sønderborg Castle.
Sønderborg Castle
0.6 km
Centuries of royal drama, borderland wars and Southern Jutland stories unfold inside this waterfront fortress‑turned‑museum on the Alssund.
Mølleparken
0.7 km
Grassy amphitheatre and open-air stage, where Sønderborg’s quiet green slopes transform into a vibrant summer concert arena under the evening sky.
Historiske Vandringer – På sporet af 1. verdenskrig
0.7 km
A quiet harbour walk in Sønderborg that traces the invisible footprints of World War I through barracks, memorials and everyday streets in a former borderland town.
Sønderborg Beach
0.7 km
Pristine Danish beach with family-friendly waters, stunning sunsets, and a diving pier—perfect for seaside relaxation and photography.
Essential places to dine
Dining By Kretzmann ApS
0.0 km
Inventive Nordic-inspired fine dining in an intimate, relaxed space on Sønderborg’s main pedestrian street, where seasonal menus turn an evening out into a culinary journey.
Kina Grill
0.1 km
Generous portions of Chinese and grill fare in casual, unpretentious Sønderborg.
Milas & Malthe’s FOODCOURT Sønderborg
0.1 km
Casual burgers, salads and cocktails in a relaxed food court–style hangout on Sønderborg’s main shopping street, ideal for easy lunches, laid-back dinners and drinks.
Sønderborg Pizza og Grill
0.1 km
Central Sønderborg pizzeria and grill serving classic Danish‑style pizzas, burgers and takeaway favorites in a simple, no‑frills setting on Jernbanegade.
La Fromagerie
0.1 km
Intimate cheese shop, deli and wine bar on Sønderborg’s main street, pairing artisan cheeses with easygoing brasserie plates and well-chosen wines.
Rainbow Sushi v/Thi Trinh
0.1 km
Compact, central Sønderborg sushi restaurant and takeaway serving fresh, generous rolls and classic nigiri in a relaxed, low-key setting on Jernbanegade.
Jensens Bøfhus
0.1 km
Family-friendly Danish steakhouse serving grilled beef and comfort food in central Sønderborg.
KING FOOD SØNDERBORG
0.1 km
Quality döner and burgers in Sønderborg's vibrant city center, open late for hungry diners.
Kislings
0.1 km
A cozy Sønderborg café and specialty coffee bar blending Danish hygge, craft roasting and a hidden courtyard oasis right on bustling pedestrian Perlegade.
The Burger Concept - Burger i Sønderborg
0.2 km
Casual Danish burger bar inside Sønderborg’s Borgen center, serving classic patties, crispy fries and shakes in a bright, urban fast-casual setting.
Restaurant Flammen - Sønderborg
0.2 km
All‑you‑can‑eat grill buffet and cozy evening atmosphere in the middle of Perlegade, perfect for families, groups and anyone hungry for a hearty Danish feast.
Oyisi Sushi Sønderborg
0.2 km
All-you-can-eat Japanese flavours with tablet ordering and charming robot waiters in a lively, modern sushi restaurant on Sønderborg’s main shopping street.
Cafe Mauritz
0.2 km
Casual Danish café-brasserie in central Sønderborg, serving generous brunches, burgers, coffee and cocktails in relaxed, candlelit surroundings all day.
Peking Restaurant
0.2 km
Spacious Chinese buffet, sushi and Mongolian barbecue in central Sønderborg, ideal for relaxed group meals, family dinners and easy, inexpensive feasts.
Pizza House
0.2 km
Unfussy central Sønderborg pizzeria and grill serving Danish-style pizzas, burgers and hearty takeaway favourites for quick, budget-friendly meals.
Markets, malls and hidden boutiques
Noa Noa
0.0 km
A small Danish fashion boutique on Sønderborg’s main street, showcasing Noa Noa’s feminine, bohemian-inspired style in a calm, easy-to-browse setting.
Masai
0.0 km
Danish fashion boutique celebrating bold colors, unique prints, and Scandinavian design excellence.
Kop & Kande
0.0 km
Welcoming Danish homeware and gift shop on Sønderborg’s main street, stocked with practical kitchen essentials, stylish tableware and thoughtful presents.
Juhl Bolighus A / S
0.0 km
A vast Danish design furniture house in Sønderborg’s historic center, blending showroom and museum to showcase timeless craftsmanship and iconic interiors.
Gundtoft Sønderborg
0.0 km
Classic women's fashion since 1957, nestled on Sønderborg's charming pedestrian street.
Janne K Sønderborg
0.1 km
Colorful Danish womenswear with Italian-made fabrics in the heart of Sønderborg’s main shopping street on the island of Als.
Tøjeksperten
0.1 km
Denmark's largest menswear chain brings premium brands and accessible style to central Sønderborg.
Viller
0.1 km
Independent women’s fashion boutique on Sønderborg’s main pedestrian street, blending Scandinavian style, curated brands and personal, one-to-one service.
in mood
0.1 km
Stylish women's fashion in the heart of Sønderborg's city center.
Butik Schlott
0.1 km
Independent men’s fashion boutique on Sønderborg’s main street, offering curated international brands, classic tailoring and personal service in a relaxed setting.
Jim P.
0.1 km
Curated fashion for discerning shoppers seeking distinctive style beyond the mainstream.
Twizt Fashion
0.1 km
Compact Danish fashion and lingerie boutique on Sønderborg’s main pedestrian street, combining everyday practicality with relaxed, personal service.
Mr Klausen Herre-og Drengetøj
0.1 km
Classic Danish mens- and boyswear on Sønderborg’s Perlegade, blending everyday essentials, occasion outfits and local Ringridning traditions in one friendly shop.
ONLY
0.2 km
Scandinavian high-street style, denim-focused collections and easy everyday fashion inside Borgen Shopping in the heart of Sønderborg.
Outdoor In City Centre
0.2 km
Expert outdoor and fishing gear in Sønderborg's pedestrian heart.
Essential bars & hidden hideouts
Den Lille Vinbar
0.1 km
Cosy fromagerie-style wine bar on Perlegade, pairing carefully selected bottles with generous cheese tapas in an intimate, continental-feeling corner of Sønderborg.
the tea house
0.2 km
South Jutland's premier bubble tea destination with customizable flavors and signature boba varieties.
Bar' Vinbar
0.2 km
Central Sønderborg’s relaxed corner wine bar, pouring around 50 wines by the glass plus cocktails, coffee and light bites in a warm, informal atmosphere.
Heidi's Bier Bar Sønderborg
0.2 km
Loud alpine-themed beer hall and late-night party bar bringing après-ski energy, big steins and sing-along hits to Sønderborg’s central Rådhustorvet.
Old Danish Pub
0.2 km
Classic hygge-filled pub near Sønderborg’s main square, with affordable drinks, games, sports on screen and lively karaoke evenings on two cosy floors.
SKAAL Sønderborg
0.3 km
Modern craft beer bar and kitchen on Sønderborg’s main square, pouring rotating Danish brews and serving hearty comfort food in a stylish, urban setting.
Restaurant Viking - Pool and billiards Sønderborg
0.3 km
Authentic Danish neighborhood pub where locals gather for affordable drinks, billiards, and genuine community atmosphere.
Rabalder Bar - Sønderborg
0.3 km
Tiny in size but big on volume, Rabalder Bar Sønderborg packs sing‑along hits, simple drinks and late‑night energy into one compact old‑town party den.
Penny Lane Sønderborg
0.3 km
Lively late‑night bar in central Sønderborg serving cocktails, beer and loud tunes from evening warm‑up to near‑club energy on weekend nights.
Nebula.dk ApS
0.4 km
Atmospheric shisha lounge and cocktail bar in Sønderborg’s historic center, offering intimate lighting, cozy seating and slow-paced evenings for adults.
Værtshus Chr. Iv
0.4 km
Classic brown beer hall on Sønderborg’s main street, serving simple drinks, local atmosphere and everyday Danish hygge from late morning into the evening.
New Orleans Jazz I Sønderborg
0.4 km
Intimate, association-run jazz club in central Sønderborg, serving up New Orleans–inspired live music, close-up performances and a friendly, community atmosphere.
Visselulles Vinbar
0.4 km
Intimate waterfront wine bar showcasing world-class vintages and French-inspired ambiance in historic Sønderborg.
Freia Bar & Lounge
0.7 km
Harbourfront hotel bar with Nordic myth touches, crafted drinks and hygge-rich lounge seating overlooking Sønderborg’s Alssund and skyline.
Caféen
0.8 km
Lively, low‑priced bar inside Sønderborg’s Alsion complex, where students and locals meet for music, dancing and late‑night drinks by the harbour.
For the vibe & atmosphere seeker
- Casual
- Boutique
- Unique
For the design and aesthetic lover
- Colorful Aesthetics
- Modern Designs
For the architecture buff
- Modern
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
- Colorful Backdrops
For the eco-conscious traveler
- Locally Managed
For the kind of experience you’re after
- Cultural Heritage
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly