ONLY Sønderborg – Borgen Shopping
Scandinavian high-street style, denim-focused collections and easy everyday fashion inside Borgen Shopping in the heart of Sønderborg.
ONLY Sønderborg is a bright, trend-driven women’s fashion store inside Borgen Shopping Center in the heart of Sønderborg. Here you’ll find Scandinavian high-street style with a strong focus on denim, everyday essentials and seasonal collections, from easy basics to statement pieces. It’s a convenient stop for updating your wardrobe while exploring the compact, walkable center of this coastal Danish town, with other shops and cafés just steps away.
A brief summary to ONLY
- Østergade 4 Borgen Shopping, Sønderborg, 6400, DK
- +4574440113
- Visit website
- Duration: 0.5 to 1.5 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-7 pm
- Tuesday 10 am-7 pm
- Wednesday 10 am-7 pm
- Thursday 10 am-7 pm
- Friday 10 am-7 pm
- Saturday 10 am-4 pm
Local tips
- Avoid arriving on Sunday, as the store is typically closed; plan your visit for Monday to Saturday during daytime or early evening.
- Use the store to top up weather-appropriate layers—jeans, knitwear and jackets are especially handy for coastal Danish conditions.
- Combine your stop at ONLY with a coffee or snack elsewhere in Borgen Shopping to break up a day of sightseeing in central Sønderborg.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Sheltered Areas
- Trash Bins
- Information Boards
ONLY location weather suitability
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Any Weather
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Rain / Wet Weather
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Cold Weather
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Mild Temperatures
Discover more about ONLY
Scandi fashion hub in the middle of Sønderborg
ONLY Sønderborg sits inside Borgen Shopping, a modern mall right in the compact center of this coastal town. Step in from Østergade and you enter a bright, open-plan space lined with rails of womenswear that blend Scandinavian simplicity with fast-changing trends. The store is part of a large Danish fashion group, but it feels very local in scale, easy to navigate and sized perfectly for a relaxed browse rather than an overwhelming spree. The emphasis here is on everyday wear you can actually use on your trip or at home, rather than ultra-formal pieces. Think jeans and T‑shirts, knits and jackets, dresses that work from daytime strolls along the harbor to casual evenings out. Music hums softly in the background, mirrors and fitting rooms are dotted around the floor, and there’s usually a central display highlighting new arrivals or seasonal colors.Denim heart, trend-led collections
Denim is central to ONLY’s identity, and it shows as soon as you walk in. Walls and tables are stacked with jeans in different cuts and washes, from slim to wide-leg, dark indigo to worn-in light blue. You’ll also find denim jackets, skirts and shirts, designed to mix easily with the rest of the collection. It is the kind of place where you can replace a trusted pair of jeans or experiment with a new silhouette without leaving the mid-range price bracket. Around the denim core, the store rotates trend-focused collections: floral dresses in spring, airy shorts and tops in summer, richer knits and coats as the Baltic winds pick up. Accessories like bags, belts and scarves make it easy to round off an outfit. The aesthetic stays distinctly Northern European – clean lines, neutral tones punched up with a few bold patterns or colors.Inside the Borgen Shopping experience
Being part of Borgen Shopping means ONLY Sønderborg is surrounded by other fashion, lifestyle and everyday stores under one roof. For travelers, this is a practical advantage: you can step indoors out of the wind or rain, wander through a cluster of shops, grab a coffee or a quick meal, and return to ONLY if you spotted something you want to try on. The mall-style setting also means weather is rarely an issue; it is a comfortable stop in winter darkness or on bright summer days. The store layout is straightforward. New-season and eye-catching items usually sit near the entrance, while basics and denim are arranged in more structured zones inside. Lighting is bright but not harsh, making it easier to judge colors, and the environment feels casual rather than formal. It is the sort of place where you can browse at your own pace without feeling rushed.Who will enjoy shopping here
ONLY Sønderborg primarily caters to women looking for modern, affordable fashion, from teens to adults. The sizing and styles suit everyday wear, city breaks and casual work outfits, making it useful if you misjudged the local weather or just want to refresh your travel wardrobe. Couples passing through the mall often pause here while exploring the town center, and it can be a convenient stop for families if someone needs an extra layer or a smarter outfit for dinner. While the focus is clearly on womenswear, the broader ONLY brand also includes lines in other stores for different age groups and body types, so returning customers may already know the silhouettes that suit them. For first-time visitors, the mix of staples and on-trend pieces makes it easy to build a simple outfit quickly.Practical details for a smooth visit
The shop follows Borgen’s typical trading hours, opening from late morning to early evening on weekdays, with slightly shorter hours on Saturdays. It is closed on Sundays, which is worth keeping in mind if you are planning a weekend visit. Payments by card are widely accepted, and prices sit in the mid-range high-street bracket, making spontaneous purchases less of a splurge. As part of an indoor mall in a central Danish town, the store benefits from good lighting, level floors and lifts in the center, which helps visitors with limited mobility move between shops. Mobile reception inside the building is generally reliable, so you can check sizes or match outfits to what you already have. With its central location and easy indoor access, ONLY Sønderborg works well as a quick, focused shopping stop or a longer browse on a slower day in town.Iconic landmarks you can’t miss
Memory stone
0.2 km
A modest monument on Sønderborg’s town-hall square, the Memory Stone offers a quiet pause for reflection amid the everyday bustle of this historic border town.
Papirgalleriet v/Gitte Kristjansen
0.2 km
A vibrant family-friendly playground in central Roskilde, Byparkens Legeplads offers open-air fun, creativity, and relaxation in the heart of the city’s beloved Byparken.
Sønderborg Kommunale Kommandocentral
0.2 km
Hidden beneath Kongevej lies Sønderborg’s former Cold War nerve center, an underground command bunker built to keep the city running in times of crisis.
Iskonditoriet
0.4 km
Byparkens Legeplads in Roskilde fuses creative play equipment and green park scenery for a free, family-friendly experience in the heart of the historic Danish city.
Windmill
0.5 km
Denmark's iconic windmill and national symbol of resilience, rebuilt after war and transformed into a living museum of history.
Gedenkstein für hingerichtete Widerstandskämpfer
1.7 km
Discreet harborfront memorial in Sønderborg honoring eleven young German sailors executed for mutiny in 1945, inviting quiet reflection on conscience and war.
Mindesten for korporal Hammerström og konstabel Frederiksen
2.1 km
A modest stone on Sønderborg’s former shooting range honouring two fallen wartime servicemen, inviting a brief but powerful pause for remembrance and reflection.
Mindesten for Røde Kors
2.5 km
A quiet memorial to the world's first Red Cross observers amid Denmark's most historic battlefield.
Tysk skanse X
2.7 km
Stille jordvolde på Dybbøl Banke, hvor en tysk skanse fortæller om tiden efter 1864 og fæstningsringen, der engang omklamrede Sønderborg.
King's Redoubt
2.7 km
A preserved 1864 military fortress symbolizing Danish resilience and regional heritage.
Genforeningsmærke på Dybbøl Skanse II
2.8 km
Memorial marker honoring Danish reunification and the 1864 battle's fallen defenders on a historic fortification site.
Befrielsessten i Vester Sottrup
7.2 km
A quiet stone marking Denmark's liberation and Vester Sottrup's wartime legacy.
Foundation country Schäferhaus
30.9 km
Explore the serene beauty of Foundation country Schaeferhaus, a nature preserve in Flensburg, perfect for relaxation, education, and wildlife observation.
Bregninge Kirke
33.2 km
Medieval island church on a gentle Ærø hillside, where whitewashed stone, quiet fields and seafaring stories meet in a calm, contemplative setting.
Forladt skorsten
33.9 km
A haunting brick ruin marking Ærø's vanished industrial era, standing silent on the island's edge.
Unmissable attractions to see
Rådhustorvet
0.2 km
Historic town square with a 16th‑century former town hall, Rådhustorvet is a compact, atmospheric hub in Sønderborg’s old quarter.
Sønderborghus
0.2 km
Cosy cultural house in central Sønderborg, blending live music, creative workshops and a welcoming café into one relaxed, community-focused venue.
Ringridermuseet i Sønderborg
0.3 km
Danmarks eneste ringridermuseum i et bindingsværkshus fra 1643, hvor lanser, medaljer og lokale fortællinger bringer Sønderborgs festlige tradition til live.
Spanske trappe
0.3 km
A once-grey stairway turned into a colourful nature mural, the Spanske Trappe is Sønderborg’s playful urban shortcut and small-scale landmark between two city streets.
Rønhaveplads
0.4 km
A peaceful, local-favorite park offering tranquil ponds, leafy lawns, and family-friendly relaxation just outside Sønderborg’s city center. Free, welcoming, and authentic.
Visselulles Have
0.4 km
Small in size but rich in stories, Visselulles Have is a tranquil memorial garden that honours Sønderborg’s legendary female dockworker in her old neighbourhood.
Deutsches Museum Nordschleswig
0.4 km
Explore the rich cultural heritage of Sønderborg at Deutsches Museum Nordschleswig, where history and interactive exhibits come to life.
Vægmalerierne på Nørre Havnegade
0.4 km
Colorful gable murals on Sønderborg’s harborfront, where evolving large-scale artworks turn an everyday building into a vivid portrait of local life and heritage.
Hønekilden
0.5 km
A tiny harbor-side spring where pure water, royal engineering and whispering legends blur into a tranquil urban nook of art and history.
Genforeningssten i Sønderborg
0.5 km
A monumental tribute to Denmark's 1920 reunification, nestled near historic Sønderborg Castle.
Kongevejsparken
0.5 km
A small historic neighborhood park in central Sønderborg, where former hospital gardens, mature trees and a playground create a relaxed everyday green escape.
Sønderborg Castle
0.6 km
Centuries of royal drama, borderland wars and Southern Jutland stories unfold inside this waterfront fortress‑turned‑museum on the Alssund.
Historiske Vandringer – På sporet af 1. verdenskrig
0.6 km
A quiet harbour walk in Sønderborg that traces the invisible footprints of World War I through barracks, memorials and everyday streets in a former borderland town.
Sønderborg Beach
0.7 km
Pristine Danish beach with family-friendly waters, stunning sunsets, and a diving pier—perfect for seaside relaxation and photography.
Fluepapiret
0.7 km
A compact, unspoiled urban beach where locals gather to swim in the Baltic's gentle waters.
Essential places to dine
The Burger Concept - Burger i Sønderborg
0.0 km
Casual Danish burger bar inside Sønderborg’s Borgen center, serving classic patties, crispy fries and shakes in a bright, urban fast-casual setting.
Sushi & More... Sushi
0.1 km
Central Sønderborg spot for easygoing sushi, Asian hot dishes and reliable takeaway, ideal for a quick lunch stop or relaxed, no‑fuss dinner.
Dining By Kretzmann ApS
0.1 km
Inventive Nordic-inspired fine dining in an intimate, relaxed space on Sønderborg’s main pedestrian street, where seasonal menus turn an evening out into a culinary journey.
Cafe Mauritz
0.1 km
Casual Danish café-brasserie in central Sønderborg, serving generous brunches, burgers, coffee and cocktails in relaxed, candlelit surroundings all day.
La Fromagerie
0.1 km
Intimate cheese shop, deli and wine bar on Sønderborg’s main street, pairing artisan cheeses with easygoing brasserie plates and well-chosen wines.
Oyisi Sushi Sønderborg
0.1 km
All-you-can-eat Japanese flavours with tablet ordering and charming robot waiters in a lively, modern sushi restaurant on Sønderborg’s main shopping street.
Ristorante Fratelli
0.2 km
Lively Italian restaurant on Sønderborg’s central square, serving wood-fired-style pizzas, classic pasta and Italian wines in a modern, cozy setting.
Restaurant Flammen - Sønderborg
0.2 km
All‑you‑can‑eat grill buffet and cozy evening atmosphere in the middle of Perlegade, perfect for families, groups and anyone hungry for a hearty Danish feast.
Kina Grill
0.2 km
Generous portions of Chinese and grill fare in casual, unpretentious Sønderborg.
Pizza House
0.2 km
Unfussy central Sønderborg pizzeria and grill serving Danish-style pizzas, burgers and hearty takeaway favourites for quick, budget-friendly meals.
Kong Kian Sønderborg
0.2 km
Central Sønderborg fast‑casual spot for roasted chicken, spareribs and build‑your‑own sandwiches, serving from lunchtime through late night right on Rådhustorvet.
Marcello's
0.2 km
All‑day café, steakhouse and cocktail bar on Sønderborg’s central square, blending generous plates, easygoing drinks and relaxed people‑watching on Rådhustorvet.
Milas & Malthe’s FOODCOURT Sønderborg
0.2 km
Casual burgers, salads and cocktails in a relaxed food court–style hangout on Sønderborg’s main shopping street, ideal for easy lunches, laid-back dinners and drinks.
Jensens Bøfhus
0.2 km
Family-friendly Danish steakhouse serving grilled beef and comfort food in central Sønderborg.
Sønderborg Pizza og Grill
0.2 km
Central Sønderborg pizzeria and grill serving classic Danish‑style pizzas, burgers and takeaway favorites in a simple, no‑frills setting on Jernbanegade.
Markets, malls and hidden boutiques
ONLY
0.0 km
Scandinavian high-street style, denim-focused collections and easy everyday fashion inside Borgen Shopping in the heart of Sønderborg.
Flying Tiger Copenhagen
0.0 km
Scandinavian creativity and affordable joy in Sønderborg's premier shopping destination.
NEYE Borgen
0.0 km
Modern Danish bag and luggage specialist in Borgen Shopping, offering quality brands, expert guidance and everyday purchases that help fund cancer research.
Vero Moda
0.0 km
Contemporary Scandinavian women’s fashion inside Borgen Shopping, offering wearable trends, layering pieces and accessories in Sønderborg’s central retail district.
JACK & JONES
0.0 km
Straightforward Scandinavian menswear in the heart of Borgen Shopping, ideal for denim, casual basics and smart-casual outfits under one convenient indoor roof.
Zizzi - Sønderborg
0.0 km
Modern plus-size fashion for women in the heart of Sønderborg’s Borgen Shopping centre, combining Scandinavian style, generous sizing and friendly fit-focused advice.
Borgen
0.1 km
Sønderborg's complete shopping experience: 40 stores, dining, cinema, and culture under one roof.
Butik Gemakker
0.1 km
Intimate Nordic lifestyle store in central Sønderborg, curating timeless homeware, textiles and fashion with a focus on quality, calm aesthetics and lasting design.
Normal
0.1 km
Bright, budget‑friendly beauty and everyday essentials in the heart of Borgen Shopping, perfect for quick top‑ups and casual browsing between Sønderborg sights.
Kings & Queens
0.1 km
Contemporary multi-brand fashion in central Sønderborg, blending Scandinavian style, casual streetwear, and easygoing boutique vibes for men and women.
Tøjeksperten
0.1 km
Denmark's largest menswear chain brings premium brands and accessible style to central Sønderborg.
Gundtoft Sønderborg
0.1 km
Classic women's fashion since 1957, nestled on Sønderborg's charming pedestrian street.
Viller
0.1 km
Independent women’s fashion boutique on Sønderborg’s main pedestrian street, blending Scandinavian style, curated brands and personal, one-to-one service.
Jim P.
0.1 km
Curated fashion for discerning shoppers seeking distinctive style beyond the mainstream.
Twizt Fashion
0.1 km
Compact Danish fashion and lingerie boutique on Sønderborg’s main pedestrian street, combining everyday practicality with relaxed, personal service.
Essential bars & hidden hideouts
the tea house
0.1 km
South Jutland's premier bubble tea destination with customizable flavors and signature boba varieties.
Den Lille Vinbar
0.1 km
Cosy fromagerie-style wine bar on Perlegade, pairing carefully selected bottles with generous cheese tapas in an intimate, continental-feeling corner of Sønderborg.
Heidi's Bier Bar Sønderborg
0.2 km
Loud alpine-themed beer hall and late-night party bar bringing après-ski energy, big steins and sing-along hits to Sønderborg’s central Rådhustorvet.
Bar' Vinbar
0.2 km
Central Sønderborg’s relaxed corner wine bar, pouring around 50 wines by the glass plus cocktails, coffee and light bites in a warm, informal atmosphere.
Old Danish Pub
0.2 km
Classic hygge-filled pub near Sønderborg’s main square, with affordable drinks, games, sports on screen and lively karaoke evenings on two cosy floors.
SKAAL Sønderborg
0.2 km
Modern craft beer bar and kitchen on Sønderborg’s main square, pouring rotating Danish brews and serving hearty comfort food in a stylish, urban setting.
Penny Lane Sønderborg
0.3 km
Lively late‑night bar in central Sønderborg serving cocktails, beer and loud tunes from evening warm‑up to near‑club energy on weekend nights.
Rabalder Bar - Sønderborg
0.3 km
Tiny in size but big on volume, Rabalder Bar Sønderborg packs sing‑along hits, simple drinks and late‑night energy into one compact old‑town party den.
Nebula.dk ApS
0.3 km
Atmospheric shisha lounge and cocktail bar in Sønderborg’s historic center, offering intimate lighting, cozy seating and slow-paced evenings for adults.
Restaurant Viking - Pool and billiards Sønderborg
0.4 km
Authentic Danish neighborhood pub where locals gather for affordable drinks, billiards, and genuine community atmosphere.
Visselulles Vinbar
0.4 km
Intimate waterfront wine bar showcasing world-class vintages and French-inspired ambiance in historic Sønderborg.
Værtshus Chr. Iv
0.5 km
Classic brown beer hall on Sønderborg’s main street, serving simple drinks, local atmosphere and everyday Danish hygge from late morning into the evening.
New Orleans Jazz I Sønderborg
0.5 km
Intimate, association-run jazz club in central Sønderborg, serving up New Orleans–inspired live music, close-up performances and a friendly, community atmosphere.
Freia Bar & Lounge
0.8 km
Harbourfront hotel bar with Nordic myth touches, crafted drinks and hygge-rich lounge seating overlooking Sønderborg’s Alssund and skyline.
Caféen
0.9 km
Lively, low‑priced bar inside Sønderborg’s Alsion complex, where students and locals meet for music, dancing and late‑night drinks by the harbour.
For the vibe & atmosphere seeker
- Lively
- Fun-filled
- Casual
- Unique
For the design and aesthetic lover
- Colorful Aesthetics
- Modern Designs
For the architecture buff
- Modern
- Landmarks
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Architectural Shots
For the eco-conscious traveler
- Public-Transport Accessible
- Low Impact
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Day Trip
- Roadtrip Stop
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Business Friendly
- Vegetarian Friendly
- Vegan Friendly