Magasin Aalborg, Friis Citycenter
A modern 7,500 m² Danish department store in Friis Citycenter, bringing fashion, beauty, design and gourmet indulgence together in the heart of Aalborg.
Magasin Aalborg is a 7,500 m², three-level department store anchored inside Friis Citycenter in the heart of Aalborg. Under one stylish roof you find Danish and international fashion for women, men and children, an extensive beauty hall, home design, gourmet delicacies and in-store services such as personal shopping. Its central location near the pedestrian streets and waterfront makes it a natural stop for urban exploring, rainy-day browsing or dedicated shopping sessions in North Jutland’s most elegant store.
A brief summary to Magasin Aalborg
- Friis Citycenter, Nytorv 27, Aalborg, Aalborg Centrum, 9000, DK
- +4533114433
- Visit website
- Duration: 1 to 3 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-7 pm
- Tuesday 10 am-7 pm
- Wednesday 10 am-7 pm
- Thursday 10 am-7 pm
- Friday 10 am-7 pm
- Saturday 10 am-6 pm
- Sunday 10 am-5 pm
Local tips
- Visit earlier in the day on weekdays for the calmest browsing and easiest access to fitting rooms and personal shopper services.
- Use the different floors strategically: group fashion, beauty and home shopping so you move through each level once instead of backtracking.
- Save the gourmet corner for last so you can pick up chocolates, liquorice or tea as take-home treats without carrying them for hours.
- Combine your visit with Friis Citycenter cafés just outside the store entrances for an easy coffee or cake break between departments.
- Check seasonal displays near the main entrances; these often highlight limited collections or themed gift selections in one spot.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Drinking Water
- Food Options
- Seating Areas
- Sheltered Areas
- Trash Bins
- Information Boards
Magasin Aalborg location weather suitability
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Rain / Wet Weather
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Cold Weather
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Hot Weather
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Any Weather
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Mild Temperatures
Discover more about Magasin Aalborg
A fashionable anchor in the heart of Aalborg
Magasin Aalborg fills three bright floors on the southern side of Friis Citycenter, right in the middle of the city’s compact centre. The space feels more like a modern urban living room than a simple shop, with escalators spiralling between levels, warm lighting and clear sightlines across the open atrium. Here, the classic Danish department-store tradition has been updated for a younger, style-conscious city, blending fashion, beauty, homeware and food into one coherent experience. Strolling in from the mall or directly from the pedestrian street, you step into an interior that balances clean Scandinavian lines with seasonal displays. Mannequins in the latest collections set the tone at each entrance, while clear signage and wide aisles make it easy to navigate even during busy hours.Fashion, beauty and home under one roof
Magasin’s 7,500 m² are divided into dedicated universes. One level gathers women’s fashion, from polished Scandinavian labels to more experimental designers, alongside shoes, lingerie and accessories. Another focuses on menswear, tailoring and casualwear, where denim walls, shirt bars and suit areas sit side by side. A generous children’s section offers clothing, gifts and the sort of small treats that make family shopping more fun. The beauty hall is one of the store’s showpieces, lined with fragrance counters, makeup stations and skincare bars. Nearby, the home department brings together Danish design names, textiles, kitchenware and decorative objects, so you can move from trying on a coat to choosing a new coffee press or vase without leaving the building.Services that elevate the shopping experience
One of Magasin Aalborg’s distinctive features is its emphasis on service. Style advice is part of everyday browsing, but you can also book a complimentary personal shopper who assembles outfits to match your taste, shape and budget. Fitting rooms are more spacious than average, with mirrors and lighting designed to help you see how pieces work together rather than rush you in and out. On the beauty side, brand consultants offer mini-makeovers, shade matching and ingredient advice. Gift wrapping is typically available, turning last-minute presents into polished parcels in a few minutes. Throughout the store, staff are on hand to guide you between departments, check stock and help coordinate looks for special occasions.Gourmet corners and indulgent breaks
Beyond clothes and cosmetics, Magasin devotes space to gourmet products that feel like a delicatessen folded into a fashion store. Shelves of specialty chocolate, liquorice, tea and coffee sit alongside fine oils, salts and sweet treats. Many of these are Danish brands or Nordic favourites, making the department an easy place to assemble edible souvenirs. The connection to Friis Citycenter means refreshment is always close. Just outside the store’s internal entrances you find cafés, bakeries and casual spots for coffee, juice or something more substantial, so it is simple to punctuate a long browse with a latte or a slice of cake before heading back to the racks.Part of Aalborg’s evolving city life
Magasin Aalborg is more than a stand-alone shop; it is part of the city’s recent transformation from industrial port to lively cultural hub. Its presence inside Friis Citycenter complements nearby attractions such as the waterfront, concert halls and galleries, creating a compact district where you can combine shopping with architecture, food and culture in a single outing. For locals, it acts as a reliable place to update a wardrobe or pick up a well-chosen gift. For travellers, it offers a snapshot of contemporary Danish style and the brands shaping everyday life in Aalborg today, all sheltered from the North Jutland weather in a single, polished space.Iconic landmarks you can’t miss
Old City Hall
0.3 km
Aalborg’s tiny Baroque town hall on Gammeltorv, where a vivid yellow façade, royal motto and intimate interiors tell the story of centuries of civic life.
Limfjordsbroen
0.9 km
Historic bascule bridge linking Aalborg and Nørresundby, offering everyday Danish life, harbor views, sea air and classic Limfjord light in all seasons.
Aalborgtårnet
1.4 km
A classic 1930s steel tower lifted above a wooded hill, Aalborgtårnet combines a thrilling outdoor elevator ride with 360° views and a cosy sky-high bistro.
Limfjordstunnelen
2.2 km
Denmark's pioneering underwater motorway tunnel connecting North Jutland's vital regions since 1969.
Selskabet for Aalborgs Historie
2.6 km
Architectural marvel and musical powerhouse in Ørestad, DR Koncerthuset offers world-class acoustics and performances from Copenhagen’s cultural heart.
Lille Vildmosecentret
25.1 km
Uncover the wild heart of Denmark at Lille Vildmosecentret, where immersive exhibits, rare wildlife, and scenic boglands await beside Limfjord.
Rold Storkro
25.2 km
Discover tranquility at Rold Storkro, nestled between Denmark's largest forest and scenic hills, offering a blend of historic charm and modern comfort for an unforgettable escape.
Troldeskoven
25.4 km
Discover the mystical allure of Troldeskoven near Skørping, where ancient, gnarled beech trees create a magical landscape steeped in Danish folklore and natural beauty within Rold Skov.
Rold Forest
25.7 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore unique geological formations, and uncover the legends of Rold Forest near Skørping.
Koldkrigsmuseet REGAN Vest
26.0 km
Explore Denmark's best-preserved Cold War bunker at Koldkrigsmuseet REGAN Vest: an immersive journey into a secret world hidden beneath the forest, revealing a pivotal era in history.
Naturstyrelsen
26.3 km
Explore the natural beauty and cultural heritage of Rold Skov and Rebild Bakker with guidance from Naturstyrelsen Himmerland, your gateway to outdoor adventures in Northern Jutland.
Midt inde i Rold Skov
26.5 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore hidden springs, and experience the tranquility of Rold Skov, a natural treasure trove in Himmerland.
Springkilden
26.9 km
Discover the mesmerizing Springkilden in Rold Forest: an artesian spring offering a tranquil escape into nature's beauty near Skørping, Denmark.
Madum Lake
26.9 km
Discover the pristine beauty of Madum Lake in Himmerland, Denmark: swim in crystal-clear waters, hike through ancient forests, and explore a haven for nature and history.
Rold Skov
27.2 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore rolling hills, and uncover the captivating history and folklore of Rold Skov.
Unmissable attractions to see
Hjelmerstald
0.2 km
A short, cobbled lane of colourful houses and quiet courtyards, Hjelmerstald offers an intimate glimpse of old Aalborg life hidden in the city centre.
Gråbrødrekloster Museum
0.2 km
Step three metres beneath Aalborg’s busiest shopping street into an in situ medieval monastery, where ruins, burials and artefacts reveal the city’s deep past.
Aalborghus Castle
0.3 km
Half-timbered fortress, leafy park and atmospheric dungeons at the heart of Aalborg’s historic waterfront.
Apotekersamlingen
0.3 km
Step into a creaking attic above Jens Bang’s Stone House and explore centuries of pharmacy history in Aalborg’s atmospheric Apotekersamlingen.
Jens Bangs Stonehouse
0.3 km
Aalborg’s grand Dutch Renaissance mansion, where a wealthy merchant’s 17th‑century ambitions still dominate the old town’s skyline in carved stone and gables.
Nytorv
0.3 km
A historic crossroads square where Aalborg’s trading past, busy shopping streets and everyday city life come together in one open, welcoming space.
Street Art Mural - Nändo Väzquez
0.3 km
A vivid Nändo Väzquez mural splashes bold color across a central Aalborg streetscape, turning an ordinary wall on Danmarksgade into a small but striking urban landmark.
Bispengade
0.3 km
Aalborg’s wide, bustling shopping artery, lined with fashion, outdoor gear and gadgets, linking central squares and side streets full of food and nightlife.
Honnørkajen ved Aalborg Slot
0.4 km
Ceremonial fjordside quay at the foot of Aalborghus Castle, blending royal cruise berth, open water views and relaxed public waterfront life in central Aalborg.
Budolfihaven
0.4 km
Aalborg's verdant heart where medieval cathedral bells mark time and history meets contemporary urban life.
Klostertorvet
0.4 km
Aalborg’s cherished Kildeparken combines historic gardens, musical installations, and year-round events into a vibrant green oasis at the center of the city.
Nordkraft
0.4 km
Industrial heritage transformed into Aalborg's beating cultural heart—where experimental theatre, cinema, and community converge.
Jørgen Olufsens House
0.4 km
Aalborg’s finest Renaissance merchant’s house, where sandstone, brick and half‑timbering reveal the city’s 17th‑century wealth and waterfront history.
Fontana - Toldbod Plads
0.4 km
Denmark’s first musical fountain, where Aalborg’s historic customs house meets a lively waterfront square and jets dance to Handel’s “Water Music.”
House of Music
0.4 km
A sculptural waterfront concert house where cutting‑edge architecture, world‑class acoustics and daily musical life come together on Aalborg’s Limfjord.
Essential places to dine
Hos Henius
0.2 km
Classic Danish smørrebrød, beer and schnapps served with warm hygge and aquavit heritage in a cozy lunchtime restaurant in the heart of Aalborg.
Alimentum
0.3 km
Fine-dining Nordic tasting menus in a discreet Aalborg corner spot, where local North Jutland produce and thoughtful pairings create an intimate, slow-paced experience.
Restaurant JØRN
0.3 km
Light-filled Nordic lunch and brunch restaurant in the Utzon Center, pairing Limfjord views with seasonal Danish cooking and clean, contemporary design.
Mortens Kro Restaurant & Boutique hotel
0.3 km
Fine dining and intimate suites under one roof in central Aalborg, where contemporary Nordic cuisine and spa-touched boutique comfort create a full gourmet getaway.
Caféministeriet
0.3 km
Casual all‑day café and restaurant on Mølle Plads in central Aalborg, known for generous brunches, modern comfort food and a lively, laid‑back urban atmosphere.
Duus Vinkjælder
0.3 km
Historic 1918 wine cellar blending Nordic cuisine, live jazz, and immersive dining experiences in atmospheric Aalborg.
Wildebeest Gastropub
0.3 km
Modern Aalborg gastropub pairing creative sliders, hearty burgers and serious drinks with a relaxed, social atmosphere near the Nordkraft cultural hub.
Bistro V
0.3 km
Contemporary Nordic bistro on Aalborg’s Toldbod Plads, blending relaxed Scandinavian design, lively city-center buzz and seasonal French-inspired comfort food.
Café Peace
0.3 km
Lively all‑day café and restaurant on Aalborg’s Boulevarden, serving generous brunches, casual bistro dishes and drinks with prime street‑side terrace seating.
Restaurant Flammen - Aalborg
0.4 km
Hearty all-you-can-eat grill buffet in a former Aalborg cinema, serving abundant meats, salads and sides in a warm, group-friendly setting on Østerågade.
Restaurant Grillen Burgerbar Aalborg
0.4 km
Flame-grilled burgers and thick shakes by the Limfjord, served in a warm, industrial-style space at the heart of Aalborg’s lively waterfront district.
TraPo
0.4 km
Relaxed Italian trattoria in central Aalborg, serving crisp pizzas, comforting pastas, and Roman-inspired classics in warm, rustic surroundings.
El Mariachi Gastro Pub
0.4 km
Lively Mexican gastropub in central Aalborg, where shared plates, 15 beer taps and tequila-laced cocktails turn dinner into a social evening out.
La Locanda
0.4 km
Cosy Roman-inspired dining in a historic Aalborg courtyard, where multi-course Italian menus, personal service and candlelit charm turn dinner into an evening event.
Søgaards Bryghus
0.4 km
Family-run copper-kettle brewpub in central Aalborg, where in-house beer, Italian-inflected food and a working cellar brewery animate historic C. W. Obels Plads.
Markets, malls and hidden boutiques
Magasin Aalborg
0.0 km
A sleek, three-level department store in central Aalborg, blending Scandinavian style, curated brands and calm interiors for an easy, all-in-one shopping stop.
Friis Shopping Center
0.0 km
Modern Aalborg shopping hub blending retail, dining, and urban culture in Denmark's vibrant city centre.
SEPHORA MAGASIN AALBORG
0.0 km
A polished, fashion-forward beauty hub inside Magasin at Nytorv, where international makeup, skincare and fragrance brands meet Aalborg’s city-center shopping buzz.
Monki
0.1 km
Trendy women's fashion with bold, expressive style in Aalborg's vibrant city center.
NORMAL Aalborg, Friis Shoppingcenter
0.1 km
A bright, budget-friendly variety shop in Friis Shoppingcenter, packed with branded everyday essentials, beauty bargains and quirky finds in central Aalborg.
Butik Kraes
0.1 km
Intimate Aalborg boutique blending Scandinavian women’s fashion with curated home accents in a calm, design-led setting on central Nørregade.
Filuca V
0.1 km
Intimate Aalborg boutique blending luxury vintage with contemporary Scandinavian womenswear, where curated rails and personal styling help you uncover a distinctive, lasting look.
Flying Tiger Copenhagen
0.1 km
A bright, budget‑friendly Danish design store in central Aalborg, packed with playful gifts, colorful homeware and quirky everyday essentials.
Kilo Vintage Sale Aalborg
0.1 km
Playful weight-based vintage shopping in central Aalborg, where European second-hand style, sustainability and treasure-hunt browsing all come together by the kilo.
Billig-Billy. Costumes and dollar store
0.1 km
A lively central Aalborg discount and costume shop packed with party gear, decorations and quirky bargains, ideal for quick themed fixes and fun, low-cost finds.
Sinnerup Aalborg
0.1 km
Stylish Danish lifestyle store on Aalborg’s Nytorv, uniting Nordic furniture, home décor and women’s fashion in a single inspiring multi-level design universe.
Mekong Market
0.2 km
Compact Asian grocery in central Aalborg, packed with hard-to-find ingredients, flavors and snacks from across Southeast and East Asia.
Sirup
0.2 km
Central Aalborg women’s fashion boutique offering curated Scandinavian style, personal service and a relaxed shopping pause on lively Nytorv square.
Boutique Chové
0.2 km
Intimate party boutique in central Aalborg, filled with balloons, décor and creative ideas for turning everyday gatherings into polished, memorable celebrations.
MSCH Copenhagen
0.2 km
A modern Scandinavian womenswear boutique in the heart of Aalborg, blending minimalist design, versatile wardrobe staples and relaxed, downtown shopping vibes.
Essential bars & hidden hideouts
Douro Wine Bar
0.2 km
Cozy Portuguese wine hideaway in central Aalborg, pairing hand-picked Douro bottles with relaxed tapas, candlelight and unhurried evening conversations.
Basement Beer Bar
0.2 km
Aalborg's craft beer sanctuary with 20 rotating taps and weekly discoveries.
Hjerter Dame ApS
0.3 km
Cosy brown-bar charm in the heart of Aalborg, where local beer, fair prices and intimate, wood-panelled surroundings create an easy-going evening retreat.
John Bull Pub Aalborg
0.4 km
Classic English-style pub in central Aalborg, pouring a huge range of beers and whiskies with live music, sports and a spacious terrace facing the Limfjord.
The Irish House
0.4 km
Authentic Irish pub in Aalborg with live music, traditional cuisine, and an extensive beer and whiskey selection.
London Pub
0.4 km
Classic British-style pub in central Aalborg pouring dozens of beers, ciders and whiskies in a cosy, wood-panelled setting from lunchtime until late.
Cozy Bar Aalborg
0.4 km
A snug, no‑nonsense bar in central Aalborg, perfect for relaxed drinks, conversational evenings and a budget‑friendly pause between the city’s livelier nightspots.
Quist Wine v/Lene Quist Berggreen
0.4 km
Authentic Italian wines in Aalborg's historic heart, curated by passionate wine experts.
Gedulgt
0.4 km
Dimly lit, discreet and devoted to serious cocktails, Gedulgt brings speakeasy charm and Nordic flair to a tucked-away corner of Aalborg’s city center.
Old Games Pub ApS
0.4 km
Cozy weekend pub in central Aalborg mixing cold beers, retro-style fun and live music for laid-back, late-night socializing by the waterfront.
Heidi's Bier Bar Aalborg
0.5 km
High-energy Alpine-style beer hall in Aalborg’s nightlife lane, serving big steins, loud party tunes and late-night table dancing in a rustic lodge setting.
Kontiki Bar
0.5 km
Unpretentious beer hall on Ågade offering inexpensive drinks, local atmosphere, and a relaxed, central Aalborg hangout from midday to late night.
Proud Mary Pub Aalborg
0.5 km
Lively pub on Aalborg’s Jomfru Ane Gade, mixing classic bar charm, sport on big screens, live music and late-night drinks in the city’s most famous party street.
Zwei Grosse Bierbars Aalborg ApS
0.5 km
High-energy alpine-style beer bar bringing après-ski vibes, big steins and party soundtracks to Aalborg’s legendary Jomfru Ane Gade nightlife strip.
Andy's Jomfru Ane Gade
0.5 km
Straightforward, sociable bar right on Aalborg’s legendary Jomfru Ane Gade, ideal for late-night drinks, warm‑ups and bar‑hopping in the city’s party heart.
For the vibe & atmosphere seeker
- Lively
- Fun-filled
- Casual
- Unique
- Scenic
For the design and aesthetic lover
- Modern Designs
- Colorful Aesthetics
- Minimalist Designs
For the architecture buff
- Modern
- Landmarks
- Art & Design
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
- Architectural Shots
For the eco-conscious traveler
- Public-Transport Accessible
- Low Impact
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Day Trip
- Roadtrip Stop
- Weekend Getaway
- Cultural Heritage
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Business Friendly
- LGBT Friendly