Auer Travel Guide

Auer stands as a cornerstone of Genevese chocolate culture, founded in 1939 by Henri Auer, a master confectioner trained in Basel. What began as a single boutique on Rue de Rive has evolved into an iconic destination for chocolate enthusiasts worldwide. The family business has remained in the hands of the Auer family for five generations, each maintaining an unwavering commitment to traditional craftsmanship and premium quality.

Every chocolate at Auer is meticulously handcrafted by master chocolatiers using only the finest raw materials. The production process honors time-tested techniques: truffles are piped by hand using a pastry bag, hand-dipped in chocolate, and finished with a fork—a labor-intensive method that distinguishes Auer's products from mass-produced alternatives. The chocolate selection encompasses over 50 varieties, including traditional dark, milk, and white truffles infused with kirsch, as well as ganaches, pralines, and assorted confections. All products are created with premium ingredients selected for their superior quality.

In 1964, Claude Auer created the legendary Amandes Princesses, the chocolaterie's signature product. These delicate French almonds are carefully selected for their caliber and softness, then caramelized and enrobed in exceptional chocolate. The original recipe remains unchanged to this day, and the distinctive orange packaging introduced in 1998 has become instantly recognizable among chocolate aficionados. These confections represent the pinnacle of Auer's artisanal philosophy and have become synonymous with Swiss chocolate excellence.

Beyond retail, Auer operates an on-site café where visitors can enjoy refined hot chocolate and gourmet pastries in an intimate setting. This space has served as a gathering place for Genevans since the 1960s, offering a comfortable environment to savor the chocolaterie's creations while experiencing the warmth of Swiss hospitality.

Auer's reputation transcends Swiss borders, attracting notable international figures. Arnold Schwarzenegger, John Kerry, and former French President Nicolas Sarkozy have all visited the boutique, testament to the chocolaterie's worldwide acclaim and the universal appeal of its products.

Situated at Rue de Rive 4 in Geneva's city center, Auer benefits from proximity to the old town, lakefront, and public transportation. The location places it within easy reach of both locals and tourists exploring Geneva's cultural and culinary landscape.