The VIKING, Golden Circle Travel Guide

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Discover authentic Icelandic souvenirs and unique apparel at The VIKING in Reykjavík, a must-visit destination for every traveler.

Located in the heart of Reykjavík, The VIKING is a must-visit souvenir store that offers a diverse range of Icelandic memorabilia, clothing, and unique novelty items. Tourists will find everything from traditional crafts to modern apparel, making it the perfect stop for gifts and keepsakes that capture the spirit of Iceland.

A brief summary to The VIKING

Hafnarstræti, Reykjavík, Miðborg, 101, IS
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Monday 10 am-6 pm
Tuesday 10 am-6 pm
Wednesday 10 am-6 pm
Thursday 10 am-6 pm
Friday 10 am-6 pm
Saturday 10 am-6 pm
Sunday 10 am-6 pm

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring The VIKING.

Visit during weekdays for a quieter shopping experience.
Look for special promotions or discounts on Icelandic wool products.
Ask staff for recommendations on unique local crafts that make great gifts.

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Other nearby places you may find interesting

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Explore The VIKING on the Map

A handpicked selection of must-see spots near The VIKING, mapped for you.

Discover more about The VIKING

The VIKING is a premier souvenir store situated in the vibrant Miðborg area of Reykjavík, Iceland. This expansive shop is a haven for tourists seeking authentic Icelandic merchandise, offering a wide selection of items that reflect the rich culture and heritage of the nation. Visitors can explore an impressive array of souvenirs, from traditional woolen sweaters and handcrafted Viking figurines to quirky novelty gifts that celebrate Iceland's unique character. The store is well-organized, allowing customers to easily navigate through various sections that cater to diverse tastes and preferences.In addition to souvenirs, The VIKING also serves as a clothing store, featuring stylish apparel that showcases Icelandic designs and motifs. Whether you are looking for something warm to wear during your stay or a fashionable piece to take home, this shop has you covered. The knowledgeable staff is always on hand to assist with recommendations and provide insights into the cultural significance of various items, making your shopping experience both enjoyable and educational.The VIKING operates throughout the week from 10 AM to 6 PM, ensuring ample opportunity for visitors to drop by. Given its central location, it is easy to combine a visit to this store with exploring the surrounding attractions in Reykjavík. As you shop, be sure to take in the lively atmosphere and enjoy the delightful experience of finding the perfect memento from your Icelandic adventure.