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Discover the Great River Road Interpretive Center

Explore the ecological and cultural treasures of the Mississippi River at the Great River Road Interpretive Center in Genoa, Wisconsin.

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A brief summary to Great River Road Interpretive Center

  • Monday 9 am-3 pm
  • Tuesday 9 am-3 pm
  • Wednesday 9 am-3 pm
  • Thursday 9 am-3 pm
  • Friday 9 am-3 pm

The Great River Road Interpretive Center, located in the picturesque town of Genoa, Wisconsin, serves as a gateway to the beauty and history of the Mississippi River. This museum is dedicated to showcasing the diverse ecosystems, wildlife, and cultural significance of the Great River Road, making it an ideal stop for nature lovers and history buffs alike. Visitors can enjoy a range of interactive exhibits that delve into the river's natural resources, the importance of conservation, and the stories of the communities that line its banks. The center is designed to be educational and engaging, offering something for everyone. As you explore the center, take advantage of the stunning views of the Mississippi River from the observation deck, which provides an excellent opportunity for photography and relaxation. The surrounding area is also rich in hiking trails and outdoor activities, allowing you to immerse yourself fully in the natural beauty of the region. Don't forget to check out the seasonal programs and events hosted by the center, which often feature local artists, environmental talks, and family-friendly activities. Open from Monday to Friday, the Great River Road Interpretive Center is a convenient stop for anyone traveling along this scenic route. Admission is free, making it an accessible option for families, school groups, and solo travelers. Whether you're looking to learn more about the Mississippi River's impact on American history, enjoy picturesque landscapes, or simply spend a day surrounded by nature, the Great River Road Interpretive Center is a must-visit location that will enrich your travel experience.

Local tips

  • Plan your visit during weekdays to enjoy a quieter experience.
  • Check the center's website for information on special events or seasonal programs.
  • Bring binoculars for birdwatching; the area is known for its diverse bird species.
  • Take a leisurely stroll along the nearby trails for stunning views of the river.
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Experience Great River Road Interpretive Center

Getting There

  • Car

    If you are driving to the Great River Road Interpretive Center, head towards Genoa, Wisconsin. Take Highway 35 South from the Great River Road. Continue on WI-35 for approximately 15 miles until you reach the center located at S5524 WI-35, Genoa, WI 54632. Look for the center on your right side. Parking is available on-site and is free.

  • Public Transportation

    For those relying on public transportation, you can take a bus from nearby towns to the nearest city served by public transit, which is La Crosse, WI. From La Crosse, you may need to use a rideshare service (like Uber or Lyft) or a taxi to reach the Great River Road Interpretive Center, as direct public transport options may be limited. The approximate distance from La Crosse to the center is about 30 miles and may cost around $30-$50 for the rideshare.

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