Main Street Waterloo, Waterloo Travel Guide

Main Street Waterloo is a non-profit organization committed to the revitalization and preservation of downtown Waterloo, Iowa. Designated as a Main Street community since 1996, it leverages the Main Street Approach to capitalize on the unique identity and historic character of the commercial district. The organization focuses on economic development within the context of historic preservation, implementing strategies through four key points: organization, promotion, design, and economic vitality.Downtown Waterloo is home to a growing community, with over 2,000 residents and 6,000 daytime workers contributing to a vibrant atmosphere. The district sees approximately $70 million in annual commerce and an average of $8 million in private reinvestment, demonstrating its economic importance. Main Street Waterloo actively connects with the community through relationship-building and collaboration, advocating for Waterloo's interests and unifying the community towards shared goals.Visitors can explore a variety of attractions and events in the downtown area, including the RiverLoop Expo Plaza, a flexible outdoor space hosting vendor markets and activities. Main Street Waterloo also supports numerous events throughout the year, such as the Food Truck Festival, live music events like FridayLoo and Riverloop Rhythms, and holiday celebrations. The organization also collaborates with the City of Waterloo to enhance downtown parking and accessibility.