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Cantine Ascheri Giacomo: A Legacy of Barolo in Bra

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Discover the traditional Barolo winemaking at Cantine Ascheri Giacomo in Bra, a historic winery with roots in the Langhe region since the early 19th century.

Cantine Ascheri Giacomo, located in Bra, is a historic winery dating back to 1880, though its origins trace to the early 19th century in La Morra. As the only surviving Barolo producer in Bra from that era, Ascheri offers a glimpse into traditional winemaking in the Langhe region. Visitors can explore the cellars and taste a range of wines, including their renowned Barolo, while experiencing the family's commitment to sustainable agriculture.

A brief summary to Cantine Ascheri Giacomo

  • Monday 9 am-6:30 pm
  • Tuesday 9 am-6:30 pm
  • Wednesday 9 am-6:30 pm
  • Thursday 9 am-6:30 pm
  • Friday 9 am-6:30 pm
  • Saturday 9 am-6:30 pm
  • Sunday 9 am-6:30 pm

Local tips

  • Visit during the weekdays for a more personal and quieter experience.
  • Book a tour and tasting in advance to ensure availability.
  • Try the traditional Piedmontese dishes at Osteria Murivecchi, the winery's on-site restaurant.
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Getting There

  • Public Transport

    From the Bra train station, take bus line 2 towards Pollenzo. Get off at the 'Via Piumati' stop, a short 5-minute walk to Cantine Ascheri Giacomo at Via G. Piumati, 23. Check local bus schedules in advance. A single bus ticket costs approximately €1.50.

  • Walking

    From the center of Bra, walk along Via Vittorio Emanuele II and turn onto Via G. Piumati. Continue for approximately 800 meters; Cantine Ascheri Giacomo will be on your right. The walk is roughly 15-20 minutes.

  • Taxi

    Taxis are available in Bra for direct transport to Cantine Ascheri Giacomo. A taxi from the Bra train station or city center will cost approximately €10-€15. Taxi services such as Bra-Taxi and TaxiLanghe operate in the area; pre-booking is recommended.

  • Car

    From the center of Bra, take Via Vittorio Emanuele II and turn onto Via G. Piumati. Continue straight for approximately 800 meters; Cantine Ascheri Giacomo will be on your right at Via G. Piumati, 23. On-site parking is available. Parking is free.

Discover more about Cantine Ascheri Giacomo

Cantine Ascheri Giacomo stands as a testament to Piedmont's rich winemaking history. The Ascheri family's journey began in the early 1800s in La Morra, where they pioneered innovative vine cultivation techniques. In 1880, Giacomo Ascheri strategically moved the winery to Bra, which was then a key hub for Barolo distribution due to its railway connection. Today, Cantine Ascheri Giacomo is managed by Cristina Ascheri, her son Matteo, and grandson Giuseppe, preserving the family's legacy. The winery cultivates 40 hectares of vineyards in Serralunga d'Alba, La Morra and Bra, and is known for its traditional approach, which limits technology in order to express the terroir. Ascheri produces a range of wines, including Barolo, Barbera d'Alba, and Dolcetto d'Alba. A visit to Cantine Ascheri Giacomo offers an immersive experience, allowing guests to explore the cellars and taste the wines. The winery also has the Albergo Cantine Ascheri, a hotel with a restaurant on site. Cantine Ascheri Giacomo is more than just a winery; it's a living piece of Piedmont's winemaking heritage. With its commitment to tradition, sustainable practices, and the production of high-quality wines, Ascheri offers a unique and enriching experience for wine enthusiasts.

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